K-Pop and Horror – A Complete Deconstruction

K-Pop and horror is an unlikely combination, but it makes a lot of sense. K-Pop relies heavily on background details or subtle things to communicate ideas, and horror works best when it’s details that communicate a sense of tension. The issue that arises is: how do you make the bands seem cool when you are also trying to creep people out? How do you get close to the edge without crossing the line?

Most bands get around this by taking horror tropes and not actually making the video scary. Which isn’t a bad thing! I’m all for comedy videos involving zombies or vampires! And this category actually gives us some interesting examples. T-ARA’s song “Lovey Dovey” is in this nebulous area where it’s mostly a comedy video but it plays with horror and zombie tropes to give a sense of unease, especially at the beginning. It’s also meant to be a callback to Michael Jackson’s “Thriller”, which has comedic elements as well (though I’d argue it’s mostly straight horror.)

Even so, despite the general sense of unease, “Lovey Dovey” is more funny than scary. The girls continue dancing as zombies attack, until they’re eventually overrun. Then afterwards, they still continue dancing, and they’re still pretty cute zombies with minimal decay. It’s not a very frightening video, it’s just good fun. And that’s all right too! I love “Lovey Dovey” with all my heart.

But I’m a sucker for horror, so let’s look at something legitimately creepy.

(Also, I’ve written about Dreamcatcher so much that I’m not going to cover them here. I’m sorry in advance, I have a lot of articles on them already so I wanted to cover horror in other artists’ repertoires. If you are interested in Dreamcatcher, please click here!)

The Cross Gene Conundrum

Cross Gene is a band that kind of went under everyone’s radar. And it makes sense why: they kind of never broke out of music show hell, minus that one time their dance for “Amazing Bad Lady” was banned for being too sexual. (In fact, they’re the only boy group to ever have a dance banned.) After two out of the six members left the band (one of whom was Takuya, one of the band’s leaders) I find it extremely unlikely that another comeback will happen.

That said, Cross Gene did some crazy things when they were active. They’re probably best known for doing a whole zombie movie, ZEDD, to promote one song in the last three minuets. And the zombie movie is kind of…bad, honestly. Most of the background actors are terrible and the plot makes little to no sense. (Sorry to all the high school friends I forced to watch it when I was a hardcore stan.) But the band members are the best part of it – they all do a fantastic job. The mood shifts from generally lighthearted to downright heartbreaking halfway through, and their acting sells it, making it a fun watch. The zombie design is also pretty creepy, and there are some legitimate scares. So it’s honestly worth watching all 40 minutes, just don’t expect Train to Busan.

But we’re not actually going to talk about ZEDD. We’re going to talk about Cross Gene’s video “Black or White”.

“Black or White” is actually one of my favorite K-Pop videos because it completely shook me when I first saw it. The six members of Cross Gene are trapped in various nightmare situations – a car crash, a coffin, a warehouse chase, a creepy bedroom, an abandoned hospital, and a bathroom where all water turns to blood. The members of the band are plagued by these nightmares in various ways, but things take a turn for the worst when they’re killed by mirror versions of themselves.

“Black or White” is straight up creepy. Everything is grungy and dirty, but the members themselves – particularly their mirror counterparts – are mostly pristine until they’re bloodied. The video itself is sharpened to high heaven, so all the details are uncannily crisp. The death scenes are incredibly visual and creative as well as not being overly gory (save the one with the glass shard.) The sound design is also equally creepy, as most noises are not heard under the music, just the ones that maximize the emotional impact.

And the acting.

Oh my god, the acting.

I don’t know what Shin was smoking the day of filming, but when his mirror self drowns him in a blood filled sink, you believe it. You believe both him struggling to breathe and his mirror trying to kill him. Yongseok too is also a hidden gem, getting choked out by his mirror self and his eyes rolling back as he dies. All of the members are great actors (as evidenced by how they single-handedly prevent ZEDD from being unforgivably awful) so you just can’t look away. It’s honestly fantastic.

Um…Shin? You okay there?

So far we have two examples on opposite ends of the horror spectrum. We have the fun, lighthearted “Lovey Dovey” and we have the dark, intense “Black or White”. But what other videos are scattered across the spectrum? Let’s look at three different interpretations of what horror can be:

Crazy Horror

If you haven’t seen SHINee’s “Married to the Music,” now is the time to stop and just have the experience. While the video is incredibly effective no matter how many times you’ve watched it, there’s something to be said about just watching on your own. So before you keep reading, stop and enjoy the surreal experience this video is.

Okay. Let’s get started.

“Married to the Music” is a bizarre music video. I don’t know if it’s scary with a capital S, but it’s definitely creepy, unsettling, unnerving…it’s something. But it’s still fun. It has a plot thread – a girl literally stealing body parts of the SHINee members to create a perfect boyfriend. But what actually makes it scary is the…weird stuff that goes on. In no particular order:

  • Minho’s head getting set on fire
  • Magic drinks that make the party appear/disappear at will
  • A disoriented Onew getting his nose stolen
  • Taemin’s eyes getting bashed out of his head
  • Key’s head sliding off a knife then getting punted into the air while he continues singing
  • A kiss ripping off Jonghyun’s lips
  • Color changing cookies making Jonghyun puke confetti
  • People dancing in the puke confetti

What actually makes this video weird aren’t overt horror aspects, though. Instead, it’s the actual filmmaking style that’s most bizarre. The video continuously changes styles, from tracking Onew as he fumbles around drunkenly to one-point perspective on Minho (and Key’s discarded head.) Bright colors juxtapose what should be fairly horrific visuals, which, while adding humor, also serve to make you feel a lot more disturbed. There’s also the fact that you never know what time of day it is or how time is passing, which just generally disorients the viewer. You don’t even know what time period it’s in based on the incredibly inconsistent costumes.

The collection of bright colors, disturbing imagery, and lack of consistency in visual style make a consistently bizarre music video. Will it give you nightmares? Probably not, but it gives you an experience, a thrill of watching something unlike anything else. It is incredibly visceral, but that actually contributes to the charm. Nothing like watching people rush to catch puke confetti when you’re having a bad day.

Got your nose.

Glamorous Horror

It’s no question that sometimes monsters are characterized as sexy or glamorous – that’s the whole premise of Twilight. Rather than being afraid of the unknown, some people find the mystery and ambiguity intriguing. And it’s easy to see the appeal – so of course K-Pop capitalizes on this as well.

One of the best examples of this is Sunmi’s “Full Moon”. Sunmi stars in the video (along with the rapper Lena) as a cerebral vampire girl in a nightgown, who bites the neck of a man (unsurprisingly.) We learn that he is paraplegic, and through a flashback, we also see that he knew Sunmi, or at least admired her from a distance. In the final moments of the video, the man transfers and awakens as a vampire, potentially curing him of his inability to walk.

The mythos of vampires in “Full Moon” is revealed mostly indirectly, but it works. Everything takes place during nighttime, so we can infer that this isn’t a sparkly situation. Sunmi and Lena have super speed, and Lena and the backup dancers can teleport. There’s also a lot of traditional vampire iconography, like coffins, standing on rooftops, and painful transformations. Most importantly though, Sunmi seems indifferent to the pain the man is going through, even smiling as he transforms, probably because she knows what he’s turning into.

Sunmi should get her own vampire drama, honestly…

The dance also has an important function in “Full Moon.” The cutaways to Sunmi’s dance sequences do more than show off her abilities, they establish how elegant and seductive she is when she’s not around humans. Assuming the other backup dancers are vampires or otherworldly beings, this is what Vampire Sunmi is like when completely in her element. This is the seductive world that the man will eventually find himself in when he awakens as a vampire and joins Sunmi.

Another addition to this category is 4minute’s “Volume Up,” which is light on the story but heavy on the aesthetic. It’s not really clear what the concept is – though you assume vampire because of HyunA’s red eyes – but everything is so beautiful to look at that you honestly don’t care. And it doesn’t seem random, it seems meticulous – there is a concept here, but they keep it mysterious. So while indirect about the kind of supernatural they’re working with, it still works effectively.

Subtle Horror

We can’t get through an article on horror without talking about VIXX. VIXX are unabashedly the untouched kings of K-Pop horror, largely because they span the whole range from outright scary to melancholy. But one of the things they are fantastic at is subtle, subdued horror, the kind that sits with you for a long time.

The example most of you are probably thinking of is “Voodoo Doll”. (I actually have an article on that video already, where I discuss the symbolism of an abusive relationship.) But we all know that “Voodoo Doll” is a tour de force of K-Pop horror. In fact, it’s arguably the first viable horror MV in the Korean Pop industry. In the spirit of keeping things new and fresh, we’re going to talk about two other videos – “Blossom Tears” and “Eternity”.

“Blossom Tears,” a duet with VIXX’s lead vocal Leo and another singer named Lyn, is a bit more obviously creepy. The music video follows a couple comprised of Leo and Lyn that we very quickly learn is abusive. Leo’s character – a fashion designer/tailor – is prone to violent fits of rage; while Lyn’s character – his girlfriend – tries to get through to him. Through small story hints – a bottle of pills here, a mysterious box there – we get a sense that Leo’s problems have been persistent throughout his life.

Leo is honestly a fantastic actor because I am very afraid of him here.

The climax of the video revolves around Leo finding Lyn dead in a bathtub. His pill bottle lies empty on the floor, surrounded by rose petals, and his box sits open next to the bathtub – it implies that Lyn discovered Leo’s dark secrets and decided to kill herself. However, what makes this video deeply unsettling is that it’s not that clear. Immediately before this, there was a scene where Lyn embraced Leo, and Leo looks at the dress he was making from across the room. His eyes are blank and predatory – it’s downright creepy.

The creepiness is compounded when we find out Leo has a shelf of preserved organs and turns Lyn into his mannequin so she can wear his dress.

“Blossom Tears” gets under your skin because it spends the entire duration of the video making you feel uneasy, and it isn’t until the end you learn what Leo is doing to all of his past girlfriends. And then, when the reveal comes, you’re like “UM. HOW ABOUT NO. THANKS.” It doesn’t need to be full of jump-scares or monsters. What makes it good is the fact that it’s not trying to be scary, but unnerving. The ending, where Lyn is wearing Leo’s dress in death, is particularly uncanny, and that makes it more disturbing.

“Eternity” is very similar in how it achieves a horror experience. This time featuring all six of the VIXX members, the video seems like it’s relatively happy at first. The members are shown with their girlfriends (all played by the same girl) in various situations (painting, dancing, playing piano, drinking coffee, or just teasing.) Because of the forlorn and intense expressions of the members while they sing, you do have a sense that the video it will end badly for everyone involved but you don’t know how. The aesthetic of the video itself also contributes to the feeling of unease, with the generally muted colors and perpetual blue making seemingly happy images feel more melancholy.

Then the girl turns to dust.

We see the members looking around for their girlfriend, leaving us thinking potentially that she’s just gone, maybe a ghost. But then Ravi is dancing with the air, in blissful ignorance, while the girl is watching him from across the room. We see N interacting with the air as well, though it’s only a glimpse in reverse. And lastly, Ken’s picture of the girl disappears in the final notes of the song, showing that the girl was never real to begin with.

This definitely counts as horror because it’s unabashedly eerie. It breaks your expectations of where the story is going towards the end and casts the rest of the video in a different light. The plot itself captures the nuance of the song, specifically tonally as it has both elements of cheerfulness and gloominess. It sticks with you long after you watch it, more than I would say “Blossom Tears” does. Both are excellent, but “Eternity” is the one that makes you contemplate your own existence when you’re done.


Horror is not a genre that is built exclusively on motifs and monsters – rather, it’s built on feelings of mystery and despair. While you wouldn’t say “Married to the Music” is necessarily straight-up horror, enough elements are pulled from the genre to make an unsettling viewing. Just because “Eternity” and “Full Moon” don’t necessarily adhere to typical genre conventions of horror doesn’t mean they aren’t considered a part of the genre either. The thrill of being scared, regardless of format – that’s part of the fun. Horror is an ambience of unease, not a jumpscare.

Taemin’s “Move” – How to Build a Music Video Around an Artist

Taemin. The man. The myth. The legend.

Taemin’s one of those idols that’s just mesmerizing. His voice is very smooth, his dancing is very elegant. He constantly is pushing the envelope, trying new things and making his mark on the K-Pop industry forever. He is objectively an excellent performer in pretty much every way.

I love Taemin’s videos because they always go all out. The visuals are always very precise, very meticulous. Whoever directs his videos puts a lot of thought in to them, and it shows. However, there is a consistent overuse fo VFX in the videos, as opposed to practical effects. And while in many cases the videos are excellent with the extra animations, I find them overwhelming on occasion. There’s nothing wrong with a video using special effects to that degree, but it can distract from the performance. Today, I want to talk about one of Taemin’s music videos which has comparatively few special effects – most of the editing being in color grading, filters, and cuts.

I am talking about “Move”, one of Taemin’s releases way back in 2017. The video has no real story, it’s pure aesthetics. The lyrics don’t help shed light on any story either, they’re mostly about a girl who dances seductively. But that’s okay – it’s meant to showcase who Taemin is as a performer. The result is what’s mostly a performance video filmed in Hong Kong, with symbolic elements and a gentle dance beat.

There are three primary sets throughout the video – a street, a bridge at night, and a studio, which has three setups but none so elaborate that I could call them “sets”. The personality of the video comes primarily from the gritty street scenes, where there is trash, posters, and neon lights. The coloration of the street scenes is largely blue tinted, with Taemin’s lips tinted red and his skin tinted gold. Your eyes automatically gravitate towards him in any shot because of this. The bridge scene is largely tinted gold, while the studio scenes use lights to tint the environment the three primary colors to distinguish them from everything else.

This grittiness comes in direct contrast to the clothing Taemin and his backup dancers are wearing. It’s clearly designer clothes, too expensive to be “street”, but it’s trying to emulate a particular casual style. It actually reminds me of G-Dragon’s “Crooked” video, where G-Dragon sports similar sleeveless tops. However, I’d argue that Taemin’s style is more refined – not in terms of quality of clothing, but in how it’s put together.

Nevertheless, Taemin’s clothes separate him from the background. If the environment is dominated by light colors, he’s wearing black, and vice versa. His backup dancers usually wear solid black, with occasional designs. However, if they are wearing designs on their clothes, he is not. They also are all wearing jewelry, and lots of it, while Taemin usually only has a bracelet on. There is of course the scene where they’re in the studio and Taemin has a glittery mask on…I still don’t really know why he has it but I think it’s meant to just showcase his coolness.

In terms of practical effects – which I would argue are the best kind of effects – there is only one major effect. That would be rain. Rain is used throughout the video, and with good reason, too – it makes everything seem more spontaneous. Adding the extra layer of movement adds depth to the world. Suddenly, you can feel the rain on your own skin and hair. Filming in rain is really challenging so I imagine they used a rain machine, but I could be wrong. My classmates have filmed in the rain, and I’ve been on sets in the sleet. (Word of advice: don’t shoot in sleet. Everyone’s miserable.)

Shooting in the rain is not something everyone does because it’s cumbersome. It requires a lot of patience and dedication, as well as a lack of self preservation because shooting in rain can get cold and uncomfortable. The point is it’s very impressive that they shot a good chunk of the video in this setting. The video would not be complete without this touch.

Now for the fun part. The use of VFX is much lighter in Move than it is in other videos, but that’s not to say it’s completely absent. For one thing, the colors are much more intense than they would be naturally – even the outdoor shots come across as theatrical. Then much of the video has a soft, vaporwave style filter over it, while another good chunk of it has full-on TV style glitches. In those situations it feels intense.

The thing is, the video is not reliant on these effects. These are purely done for aesthetic purposes, to give a feeling of a world. They’re not necessary. One only needs to look at the solo version of the video, which features Taemin dancing with his backup dancers but cuts out all the ancillary inserts. In fact, the most important editing in the video is done through strategic cuts or transitions. On occasion, the frame will move slightly within the shot, but always on the beat. The cuts, in turn, are built around the beats and Taemin’s dance. Taemin is always the centerpiece.

There are three moments where there are lots of VFX – however, these three moments are isolated. You have the rain moving backwards, which is just an act of rewinding the video. You have the faces being blotted out, which is mostly just masking the video and putting some cool stuff underneath, and making the mask glitch out. Lastly, there’s the sequence at the end where Taemin’s body seems to fade in and out. I don’t entirely know how they did this but my guess is they keyed out one color, or a range of colors, slowed down the footage below, and added some effects to it. It seems pretty simple, but it’s a hard balance to strike.

As filmmakers, it’s our job to find the emotional core of something, and for “Move”, the core is Taemin himself. Any visual effects are just accessories so that the true gem can shine. This whole video is designed to showcase Taemin as a performer. It’s kept very simple, the camera rarely leaves him. There’s no story, because the video relies on Taemin himself to carry the mood. And that’s a good thing. When you have raw talent like that, you just have to let them do what they do best. Sometime the best directing is no directing at all. Just let the person exist, in their space, as they are.

K-Pop and Sci-Fi – A Complete Deconstruction

TRIGGER WARNING: THIS ARTICLE DISCUSSES THEMES OF DEPRESSION AND SUICIDE.

Science fiction and K-Pop have a long and storied history. From the likes of Lee Jung Hyun’s “Wa” to the stylings of bands like BIGBANG in the early 2010s, science fiction has been used as both a stylistic and a symbolic element in many music videos. This stems from a number of cultural and social contexts that, while prevalent in other countries, are particularly prominent in South Korea. But, what’s fascinating about K-Pop is how varied the aesthetics of the sci-fi are, while still retaining many of the same themes.

For cultural context, it’s pretty easy to see the correlation between dystopian sci-fi and South Korea’s relationship with it’s northern neighbor. Dystopian themes in fiction often are reactionary towards events that are occurring in a certain time period. And South Korea’s been in a dire political situation for over 60 years. Even before that, Korea hasn’t known peace, having to deal with Japanese imperialism long before the conflict with the North. It’s no wonder that there’s always been a large amount of K-Pop videos that deal with dystopia – while I don’t read everything as explicit political commentary about the relationship between the North and South, I do think that it’s stemming from a very real place in the cultural psyche.

Now is when I state the obligatory: this is not a political essay. I have no intent of telling you what you should and shouldn’t believe. Capitalism versus socialism versus libertarianism, that’s not the issue I am putting at stake here. What I am trying to say is that there are certain aspects of the world that contribute to why K-Pop is the way it is, and what its music videos communicate in context. I know many film critics like to bring anything and everything back to politics, but as an artist that has never been my angle. I do think, however, science fiction has inherently political connotations, and therefore I desire to put it in context.

However, there are more layers to K-Pop’s use of sci fi. One is the cultural context of suicide and depression in the country – Korea has the 10th highest overall suicide rate in the world, according to the World Health Organization. Depression is not well treated, and age discrimination as well as socio-economic discrimination largely contribute to this. As a result, you get visual representations of this stress in media. In K-Pop, what we see is a lot of normal people placed into highly emotional and stressful situations, and often times succumbing to whatever situation they’re in. Science fiction, much like horror, takes that to a natural extreme, wherein the circumstance often leads to demise of some sort.

Lastly, there is a particular irony that arises from science fiction used in an idol setting. I have found in my six years of listening to K-Pop that the genre is incredibly self-aware, in spite of its treatment towards idols. The institution knows that it puts these people – often young kids, through horrible processes in order to create an easily accessible product. However, it does so by intimately incorporating us, the fans, into their lives – something which other sects of the music industry haven’t figured out yet. While this does give idols a connection with their fans, which I view as inherently positive, it does put the idols in a perilous position of feeling like their own actions aren’t really their own.

Art imitates life at the best of times. K-Pop, especially in the last ten years, has given us a lens into the lives of idols, both in a positive and negative way. Sci-fi in K-Pop largely orients us in the negative aspects of their lives, but at its best, it orients us in both, and shows us the discrepancy between the two. We get both the elation of glamour and the fear of failure, all in one. When most of the world separates the two, showing elegance as a byproduct of capitalist oppression, K-Pop uses it to communicate something else – the issue of fame.

While K-Pop’s use of sci-fi tends to blend these elements in certain ways, it’s not necessary for videos to use all three at any given time. Let’s look at an example: Brown Eyed Girls’ “Sixth Sense”. This is one of my favorite K-Pop videos, in part because of nostalgia. This was one of the first K-Pop videos I ever saw, when I was fifteen. Brown Eyed Girls was one of the first groups I ever “stanned”. While I do not consider myself a true stan of any group anymore, I have a special place in my heart for Brown Eyed Girls. If I ever met Ga-In in person, I would probably die on the spot from a heart attack, my life’s purpose complete.

Anywho, “Sixth Sense” combines the elements of politics and the idol industry without including the themes of depression and anxiety, at least not overtly. The video mainly revolves around a protest, where an authoritarian regime is gearing up to attack unarmed protesters. These unarmed protesters, in true K-Pop fashion, protest through dance. Peppered through the video are vignettes with each of the four members. Ga-In is sitting in a chair, wearing a military jacket and having her wrists bound. Narsha is in a pen of some sort, surrounded by cameras and lights, walking around on all fours. Jea Kim is lying in a pool, being rained on, also with tied wrists. And Miryo is chained in front of some microphones.

Immediately we get a sense of some sort of mythos that we don’t know the details of. Judging from the visual context, all four of them are prisoners of this regime, and judging from the fact that the military force is entirely male and Narsha is sexualized as a pet, there are themes of exploitation of women. However, the mass synchronicity of this military is very visually reminiscent of videos of North Korean soldiers. The clothing is also fairly contemporary; the only thing that seems particularly futuristic is Miryo’s red coat and thats only because it’s leather.

Let’s go back to the idol elements though. The sexual exploitation of women in entertainment as a whole appears to be what’s on blast here, judging from how all the women are imprisoned. Narsha’s character is interesting because she’s hyper-sexualized, but seems to be torn between enjoying the attention, from how she doesn’t ever reject the cameras and lights, and being autonomous, from joining the protest ultimately.

There’s also Miryo’s role as being the spokesperson and rapper. Rap is often where the anger and resentment in a song comes out, but also is one of the most easily accessible modes of musical storytelling. As the rap speeds up, so too does her discontent increase, until she rips out of her chains. I parallel this imagery to idol culture because she is literally forced to be a spokesperson in this scene. She’s forced to speak for this regime presumably – she isn’t speaking for the revolution, that’s for the dance part. She’s speaking for the people who oppress her. That’s not unlike an idol who is being put onstage by a record company that doesn’t care about them. I am not making any accusations towards any company in particular, I am dressing a systematic issue.

“Sixth Sense” is an excellent video for its use of politics and its commentary on idol culture. But let’s go in the opposite direction – something with very few political connotations, but one that covers anxiety, depression, and tragedy.

VIXX’s “Error”, when it came out, got me so hyped I started pacing around the room to calm down. But I couldn’t help it. My teenage heart was freaking out. The visuals were so powerful, the story was so communicative, and the music – my god, the music. VIXX never fails to deliver on the vocals.

The story is Frankenstein meets Romeo and Juliet. Hongbin, the visual of the band – and one of several members who are professional actors – is some sort of robot tech. He has a girlfriend (played by Heo Youngji from girl group Kara) who dies from some untreatable illness. In his grief, he…well, it’s unclear. I think he turned himself into a robot and removed his heart so that he could cope. The bit that’s not clear to me is if he was a robot in the first place, I have always assumed not.

Anyway, after surgically removing his grief, Hongbin decides to rebuild his girlfriend as a robot, since that’s clearly his area of expertise. He creates the body but there’s malfunction, so he fixes her dispassionately. His expressions fascinate me in these scenes because there’s clear internal struggle, but his reactions are incredibly subdued. When he looks at Youngji, he doesn’t look at her with desire or sadness, simply determination and wonder. It isn’t until he gives Youngji her memories back he actually emotes, and even then it’s subdued.

Eventually, some suited authorities find Hongbin and Youngji and see that Youngji was an illegally created robot, so they plan to take her away, presumably to either reprogram or decommission her. Hongbin pushes the suits away and runs to the building chamber, where he and Youngji share a look of resignation. He kisses her on the forehead, and they walk towards the operating table, to which my teenaged brain practically screamed “OH MY GOD THEY’RE GOING TO DIE.”

And they do. The machine above them dismantles them as Hongbin cries silently. Youngji closes her eyes right as the machine goes to deliver the final blow, but Hongbin just sits and watches. All that’s left is a heart, which sputters and dies. I don’t really know whose heart it is, but I don’t think it matters.

Grief plays a huge role in the video, particularly the stage of Bargaining, whereby the person grieving decides “maybe if I do XYZ I’ll be happy and the pain will go away.” I have found, at least in my personal journey with mental illness, that Bargaining has played a huge role, because I and people I know have avoided getting help because they think it’s a sign of weakness. While making a robot of your dead girlfriend and giving it her memories isn’t exactly orthodox, I do think that the sentiment holds. There is no magic to make depression or grief go away, only ways to cope with it.

Obviously, Hongbin’s character does not cope with this loss, and ends up dying with Youngji. But there is a note of happiness in his resignation, because he got to spend a few more minutes with Youngji and come to terms with her death. He had to realize that she was not really alive, and that they both had to stop this charade. But the tragedy is: in accepting Youngji’s death, he dies too. It’s easy to experience a loss and think that the world will end because of this loss. He doesn’t even give himself a chance to start over. That’s heartbreaking.

This story couldn’t really work in fantasy. Yes you could have an Orpheus and Eurydice style resurrection, where one mistake sends the loved one back into the abyss. You could also have something like the Resurrection Stone in Harry Potter, where even though you bring back the dead, they don’t really belong in our world anymore. However, both of these have external consequences, wherein the universe is somehow thrown out of balance for your actions.

The reason “Error” is powerful is because you have a completely internalized struggle externalized through science fiction. Yes, the authorities do get involved. However, the authorities are not the ones who see the emotional core of his actions, nor do they necessarily hold him accountable. They just want the body back. In this way, the authorities are not the governing body of justice, it’s only Hongbin who experiences the consequences of his own actions. He’s the one who gives up his humanity. He’s the one who creates the metal body. And he’s the one who ultimately suffers. The only person thrown out of balance is himself.

Science fiction and horror allow for the externalization of the internal, something most genres don’t get to depict in the same way. Science fiction works best when it’s the creations of humans that turn against them, whether systematic like in “Sixth Sense” or literal like in “Error”. This is humans creating a situation because of some sort of need, that they then must experience the consequences of. Horror too works best when it’s based on internal struggles. Look no further than the works of Junji Ito for that – while the manga artist creates fantastical situations, the more terrifying elements are what occur when humans get involved in such circumstances. It’s the humans that tend to be more terrifying.

I’d like to look at one more example for thematic understanding of sci-fi in K-Pop: BIGBANG’s “Monster”. As I’ve said before, I generally avoid talking about BIGBANG on my blog because of Burning Sun. However, there’s no way I can’t talk about this video in this context.

BIGBANG’s “Monster”, like “Sixth Sense”, doesn’t have an explicit story – it’s mostly just the five members of BIGBANG trying to escape a science facility. They are, evidently, the world’s most glamorous experiments. They are adorned with bizarre costumes that look almost humorous in how extra they are, however when shadows creep into the frame, we see their eyes and faces morph. Sometimes their eyes glow. Sometimes they have cuts across them. Sometimes they have black tattoos. At one point, Daesung’s eyes are glowing gold, but his reflection has the black markings appearing all over. They transform in a number of overt and subtle ways.

What makes the video so poignant, however, is the ending. When G-Dragon finally escapes, there’s nothing outside. Just ash. A city is on the horizon, but with the ash falling like snow, how can we even be sure there are people there? Visually this, to me, is indicative of a sensitivity in South Korea to aerial warfare and its consequences – the idea that everything you know and love can be wiped out in a second.

In terms of where the themes of depression come up, “Monster” is lyrically a song about someone who undergoes a transformation that makes them seemingly unrecognizable to their loved ones. When applied to this setting it means that they have undergone so many experiments that their loved ones don’t see them in the same way. This is hits me hard because mental illness causes such a transformation, one that can be seen but not easily quantified. During that time where it’s not articulated by the person who is struggling, when they can’t put their finger on what’s wrong – that’s when the most damage is done.

Simply replace experiments with training, and you get an extremely dark self portrait. And yes, I say self – G-Dragon was one of the writers of the song. It also explains the elaborate outfits and “hidden self” imagery – we view idols in a public forum and put pressure on them to reach a personality ideal they can never reach.

I go into more detail in my article on Twice’s “Likey”, but my personal belief is that we need to stop treating idols as objects and more as people. “Monster” is a video that visualizes the struggle these idols go through in a very interesting way, by depicting the singers as prisoners. It’s a great storytelling technique, but it could easily fall under the radar under the VFX and fun costumes.

That’s the risk K-Pop idols run when they make a science fiction themed video. It’s easy to get caught up in how glamorous something is and how beautiful it is, and miss the emotion behind it. And the emotion is very, very real. It is possible to watch these videos and enjoy them on that surface level. I certainly do enjoy that. But when you put a video in context, it makes me appreciate it that much more. And that’s what I’m here to do, help you appreciate K-Pop for what it is: a beautiful yet terrifying niche genre of filmmaking.

Stray Kids’ “Miroh” – Elevating in Effect

Before the first episode of Neverland goes up, I want to talk about another band that I’m very passionate about. They’re a band I saw live almost by accident at KCON NY 2018, and I’ve been effectively in love with since. They’ve got an edgy style, they’re not afraid to push boundaries, they’re talented dancers and singers, and – importantly for me – they write their own music.

I am of course talking about the JYP boy group Stray Kids. I honestly didn’t know them barely at all before I saw them (I was there to see Super Junior) but I quickly grew fond of them. They have a great spirit and are all about positivity – things I generally need in life. K-Pop is hard to love when you know the idol industry can be so taxing. To see a band so full of life – largely because of their own work – makes me really excited to be a fan in general.

Fans that keep up with Stray Kids probably expected my first Stray Kids article to be about “Levanter” since that’s been doing really well at the music shows and is their most recent release. And I do plan on talking about that – however, my heart is set on “Miroh” as of late. And can you blame me? It’s a great pop beat with a good hook, gets your heart racing, has great choreography and never has a dull moment. It’s a great song to jam out to. The lyrics also hit hard – “It’s not hard in this rough jungle” is very indicative of where new K-Pop is heading.

I actually want to talk about the VFX of the video – because that’s what caught my film student eye when I first watched this video. It was surprisingly not too fake looking or ostentatious, but is prevalent throughout the video. There’s also a variety of filters and camera effects that give the feeling of a cohesive time and place, a world that you want to experience more of.

Color is the basis of all film effects, and there is much to be said in way of color for “Miroh”. The entire film is very cool toned, with occasional warm lights to balance it out. Most of the video is blue and red, even the clothes falling along those lines. The backup dancers wear black and the boys begin to adopt black as a clothing color later in the video, along with neon green. However, since so much of the video is in the cooler palette, I’d say the dominant color palette of the video is the cool tones, with light and dark blue being the two dominant colors and red being an accent.

The color pushes the story to us. The story is admittedly a bit vague, but it’s the standard dystopian story with a Stray Kids twist – oppressive force appears, seems to be in control, dancing boys come in and save everybody. This has a number of symbolic meanings, largely pertaining to the idol industry but also to the way kids are treated in any environment where people enjoy ignoring them. Since the message of the song is pushing through adversity, the oppressive force of men in lavish suits is representative of such adversity. This is a theme that’s come up in K-Pop videos as early as Brown Eyed Girls’ “Sixth Sense” in 2011.

Blues invoke generally calm, peaceful, and melancholy emotions in us – so red as an accent stands out as a color indicative of passion. The combination of the two perfectly underscores the themes of the video. Most dystopian K-Pop videos either go the route of green undertones to look more cinematic or white overtones to look more sparse. Stray Kids does neither – they have their own spin on the visuals, which automatically sets their video apart from the norm.

The first instance of VFX we get is around 15 seconds in, and it’s a transition. We go from some security footage to I.N standing in front of the security televisions, but this is done through glitch effects that are centered around I.N himself, so it feels like they are moving with him.

The next (major) effect we get is Felix’s glitches. It starts with him speaking the lyrics to the song while the backup dancers run towards the oppressors. As the beat ramps up, it cuts between different clips of him talking, but saying all the same words, giving the feeling of being choppy. Then, the background turns into pieces of code and stock footage of the city they’re in, all animated to the tempo.

The lighting in this image is slightly different than when Felix started talking. This makes me think they had him doing these lines on set and in a studio with a green screen in the back, and tried to replicate the lighting indoors. So his face has much more intense diffused, probably because the light was closer to his face.

Of course there is the title card that says “Miroh” and the giant lion balloon. The balloon in particular shows up throughout the video as a repeated symbol of power. The thing is, in this video, it doesn’t show up in too many shots, and in those shots, it tends to be one of the only effects there. Digital VFX work best when you rely mostly on practical effects, (trigger warning: gore) and then use digital for certain elements that won’t carry otherwise. Everything that the boys interact with firsthand is a real set piece, so digital VFX like the balloon make the video even more powerful.

In terms of practical effects, there aren’t too many to speak of here, since the video generally relies on the band members and their dancing. But there are a few we can talk about, notably around 2:50 in the video. The setting goes from day to night, and while the backdrop is definitely digitized (very well, I might add) the lights on the band members change, so that it actually looks like a transition to night. This is a very simple and powerful effect that really works to establish a change in time. Building on this, there are also flood lights in the back that toggle in and out during dances, which also separate these scenes from the day sequences where we actually see the oppressors.

There are some other effects throughout the video. Bang Chan’s face and hands are stabilized as he physically moves in a circle, so it feels more like the world around him is spinning. There are also transitions that glitch across or bubble outwards, giving a sense of motion. The thing is if the video didn’t have these transitions, the video would still be great. A good effect means that the video could work without it, and these transitions generally elevate the video, they do not distract from it.

I want to come back to the backgrounds being digital for a brief second. We see the boys on rooftops a lot. These backdrops generally don’t change, beyond moving with the camera angle (the day night shift is an exception.) However, the backdrops are far enough away that we don’t have them in sharp focus, which I think is beneficial to the video. If they were in sharp focus we’d actually be able to see that they weren’t real (just look at any Transformers movie that tries to go into hyperrealism with its effects.) Plus, the dramatic camera shots give a feeling of believably to these images.

The last effect I want to talk about is the noise filter over everything. The entire MV has a noise filter over it, which makes it feel like the movie was shot on film and not digital. This is extremely important to the video as a whole. It flattens all of the effects, and gives us the feeling that everything is part of one environment. The issue with shooting on digital is you have perfect images, and adding effects to the background, while easier, can look fake. Having a noise filter over it makes it grittier and more real.

“Miroh” is a beautiful video. Stray Kids doesn’t cease to disappoint on even the smallest things. The scope of this video is very small but it feels so much bigger – and that’s what you want from a music video, the feeling that something is bigger without forcing it. “Miroh” does this perfectly, in great part because Stray Kids themselves have the skills to carry a video without the extra stuff. The effects just bring out everything good about them. Good filmmaking is best at its most minimal, but when you have special effects and they work, nothing can beat that.

ITZY Blitzy Part 1 – How ITZY Speaks to its Audience

This is the first in a series of articles covering JYP’s newest girl group ITZY.

I tend to jump all over the place with the K-Pop bands I listen to, whether they’re male or female, pop or rap, OG or 4th generation. As of late though, it’s been hard to keep up with all the new groups. There are so many, from many companies, all of varying degrees of quality, as well as an over-saturation of the long-standing top bands, such as BTS.

As a result, I didn’t get around to listening to ITZY until a few weeks ago, but I have to say, I was pleasantly surprised by how high quality they were. I’ve heard them referred to as JYP Entertainment’s version of Blackpink, but I honestly don’t think that’s doing them justice. I think that they’re a response to Blackpink, or at least the type of band Blackpink is. At the same time, I think they’re a response to Twice, JYP’s biggest group. It combines elements of both, and yet it’s neither.

There are three camps of girl groups right now. There are the extremely girly bands, like Saturday, Momoland, and Twice. Then there are bands that take a more “mature” approach, like Blackpink or EXID. There are benefits to either approach, often revolving around what age group the fan base consists of. Then there are bands that try to be antithetical to both of these. Dreamcatcher would be the best example of that: it’s a band meant to be totally unique in a genre where it’s very easy to fall into a trap.

ITZY is, in my opinion, in the third camp because of how it incorporates elements of the first two, but the band has other unique qualities that make it stand out. First off, their title tracks have been hooky and electronic, but also relatively upbeat without crossing into the territory of being too procedural.

Secondly, they have sharp dance moves that require full body like GFRIEND, as opposed to a band like AOA where their choreography is mostly small movements. But it’s the sharpness that makes them stand out – it’s something guy groups tend to embody more than girl groups.

Thirdly, their songs have a message of loving yourself, but not watered down like BTS’s new catchphrase “Love Yourself” is. It’s much more about people viewing you negatively for the way you are and not caring, as opposed to the simple act of loving yourself because you’re special – in short, it’s not a superficial self-love, it’s anger and vehemence at a system that tries to pigeonhole you. (Ironically, this message was most prevalent in BTS’s early content, particularly “N.O” and Rap Monster’s single “Do You”.)

Lastly, they have an intriguing use of fashion and branding in their videos. It’s very much meant to enhance the members as opposed to rope them into a concept.

If we look at these qualities, it becomes clear: ITZY is a girl group handled exactly the same way a boy group is. They’re a band with good songs, sharp dance moves, and clothing that enhances their personality as opposed to distracts, who’s also allowed to be angry. These are all qualities you’d see in a big name guy group like BIGBANG or SHINee. I mentioned in my article on Twice’s “Like OOH-AHH” that Twice is given guy group-style songs that have more punch, and called them a cinnamon bubblegum band. If Twice is cinnamon, then ITZY is a ghost pepper. They don’t hit – they bite.

I think that this makes them antithetical to many other girl groups because it’s in direct opposition to the way most girl groups are conceived. JYP has always been good about finding an opening in the market and making a band that exactly embodies this. I think that Itzy is the closest thing we have to a representation of what a modern late teenage, early twenties aged girl is like. They have more depth than that, as well as charm. They’re not a stereotype in any particular way, they just kind of exist. None of them are typecast into particular roles.

This movement away from typecasting probably started around 2010, as people generally speaking prefer chemistry between idols. I talked about this a bit in my Super Junior article, but the status quo of creating a group still held until at least 2010, perhaps even later. That status quo: you need a cute member, a mature member, a funny member, a cool member, and a stereotypical maknae. I would not say that ITZY has that – ITZY does have a member that’s more extraverted than the others but I would not say that a personality type is necessarily a role. From watching ITZY on weekly idol I would venture to say that they seem more like a friend group and less like an idol group. Perhaps that is a carefully constructed image, but it is an effective one. I do believe that ITZY more clearly represents young girls than most idol groups do.

ITZY has an innate connectivity to its audience of young girls that I think is really important. They don’t seem over the top happy all the time, and their songs are sassy and angry. They carry themselves with confidence and yet seem relatively calm and humble. There is less visible pressure on them to act like a stereotype, and that is something that audiences can clue into. I am not saying that their lives are devoid of pressure – they are idols, that unfortunately comes with the industry. But it’s clear that the pressure we normally see – bright smiles and constantly playing is not there. Perhaps the pressure is to seem more calm and reserved, but I don’t think that’s necessarily the case. In any event we’ll likely never know – it is, however, an image that can reach a wider audience.

I think ITZY is a group we need to think about more. They have a lot of positive qualities that I think other girl groups should have. I think the takeaway should be that idol companies should not be trying to create what is currently popular, but find the gaps in the market where people need more. K-Pop should ultimately be about giving people what they want, not telling people what they should want.

Twice’s “Cheer Up” – Cinnamon Bubblegum Part 2

Twice began their successful journey with their show Sixteen, but the inciting incident, you could say, was “Like OOH-AHH”’s success. As stated in my article on “Like OOH-AHH”, Twice tapped into a new way of approaching bubblegum pop by adding a ton of spice to it and subverting the idol making machine. This is what I dubbed cinnamon bubblegum pop – definitely sweet, but with a powerful underlying kick. Now the question is – would this be a one time thing? Or would they continue this format?

All was answered by the time “Cheer Up” came along. “Cheer Up” is one of Twice’s most iconic music videos. It’s incredibly creative both in concept and in film technique. It’s a beautiful example of color correcting and editing – both of which are intrinsic to K-Pop – but it also shows what is most unique about Twice, which is their ability to subvert the expectations of what K-Pop idols are.

“Cheer Up” as a song is a very lighthearted song with a great hook. While it’s electronic predominantly, there is some instrumental elements and a beat that sounds almost like it belongs in a rock song not a pop song. It doesn’t have the best line distribution of K-Pop songs but generally speaking the verses give each member a moment to shine. The hook is balanced with English and Korean, though the English parts are accented and arguably mispronounced. However I think this adds to the charm so I have no complaints.

The concept of the video is introduced in the very first moment. We see a man with a camera instead of a head, with a colored magnifying/tinting lens in his hand, looking at all the girls as they eat in the kitchen. He finally sets his sights on Nayeon, puts magnifier in front of the camera lens.

Suddenly, the entire video changes. Nayeon is sitting on the floor, as she was previously, but she has a 90s-early 2000s era phone instead of a smartphone. The color grading is completely different, making it much darker, and we can see from the light from the windows that it’s supposed to be night. The room is much cleaner. She and her friends seem scared. It’s clear that the lens changed not just Nayeon, but the genre Nayeon appeared in.

In short, the video is about portraying each girl in a way that matches their personality by surrounding them with a genre of film or TV that clearly illustrates certain traits. However, there are a number of ways to interpret this idea. You could argue that each genre is supposed to represent each member in the real life – I don’t necessarily agree with this because certain members have either ultra-specific or ultra-broad genres applied to them, and it’s also hard to pick a genre that specifically encapsulates a person. There may be another interpretation though. The website kpopmap.com drew an explicit comparison between each member and a specific movie. Therefore it wouldn’t be so much about representing each member as it would be representing these particular films. While I love this idea, I don’t think that it’s as clear cut as that. But the beauty of art is that it can be interpreted any number of ways. I could very well be wrong, maybe they were meant to indicate specific movies, but I don’t necessarily have the same frame of reference so I was not able to read all of the potential indicators.

Before getting into my interpretation, let’s look at what we have:

Nayeon has a dark, saturated video that looks emblematic of most horror films, particularly the 2000s style with films like “Paranormal Activity”. She is holding a phone though, and this is where I agree with Kpopmap: I do think the phone is a specific reference to Scream. Scream – which came out in 1996, features an iconic scene where Drew Barrymore is being harassed on the phone by who we later find out is a serial killer. But in short, I think this is meant to show Nayeon in a general horrifying situation (obviously made Safe For Work), which in turn establishes her character as timid, fearful, or perhaps more accurately, cautious.

Mina is dressed in a schoolgirl uniform, a style emblematic of teen slice of life or romance in pop culture. Her shots are colored very softly, with light pinks and yellows and whites dominating the shots. She spends most of the video holding a card, waiting under cherry blossoms, while her friends encourage her to do something (presumably go and meet this boy, or maybe even the viewer, and confess love). This establishes Mina’s character as someone romantic and gentle.

Sana’s section is overly colorful, in all the craziest ways. Everything is saturated pink and yellow, the set pieces are patterned, and all of the girls wear colorful outfits and hold wands or other fun objects. Little animations are scattered throughout the video, mostly of objects that shouldn’t have faces with cute eyes on them – mainly musical notes. It’s very Banjo-Kazooie in that respect. As mentioned in my “Like OOH-AHH” article, Sana’s member profile establishes her as a very optimistic person – I think the magical girl style is meant to give us that personality trait.

Tzuyu, the beloved maknae, is in a sepia-toned section, with her dress being laced up by the other girls. She has an old fashioned bed with a canopy in the room, along with a vanity and paintings. Eventually she runs outside, carrying her skirt with her, and the outside is a beautiful mansion complete with a fountain. This is meant to establish Tzuyu’s character as sophisticated and formal.

Momo’s parts of the video show her in a subway, wearing all black with a green jacket and holding guns. She has Jihyo and Jeongyeon on either side of her, also holding guns, being her wingwomen. She’s in what appears to be a dilapidated New York subway (note the exit sign has the 1, 2, 3, 7, A, C, E, and S trains, all of which are metro stops – I have yet to find the station which allows you to transfer to all of them though.) I think this is meant to make Momo seem like a badass, sexy cop-type girl or secret agent. This would in turn establish a type of maturity.

Jeongyeon’s segments remind me of art films in general – you know, the kind that tend to get the Oscars. She has an apartment with tons of furniture, dangling curtains, plants, fans, art…all the things to establish a mysteriously enticing character in a film. She herself is wearing a silk shirt with pink accents and a dark patterned slip – she’s meant to be sexy in a more adult way, as opposed to Momo’s action type sexy. She also has a promise ring, which establishes her as someone’s significant other – probably yours. But it could also be she’s just wearing jewelry for the sake of wearing it. Either way, she has soft colors as well, but darker ones, making her seem like a deeper, more spiritual person.

Jihyo gets the chorus parts – she’s dancing the choreography in sporty uniforms with all of the others, and the brightness of the video makes it look like it belongs in some teen movie like High School Musical (though probably better.) There isn’t much to say here, but it does establish Jihyo as a dancer, and while her main function in the band is leader, this will come into play later.

Chaeyoung, one of the band’s two rappers, gets to be a cowgirl, but a slightly more modern one. She gets a car, she gets a gun, she gets a wanted poster, she gets a super-gold color scheme, hyper-saturated colors, and film noise put over her screen. She gets the quintessentially American setup, which is in complete contrast to the other rapper in this band.

Dahyun, the last rapper, gets the traditional Korean hanbok, fan, and palace. All of the camerawork in her scenes makes it look like she was shot for a drama. Her color scheme is mostly greens, reds, and whites, with some elements of gold, but everything is undersaturated so it doesn’t overpower anything. I think since she and Chaeyoung are the two rappers in the band, they are meant to mirror each other by being representative of two cultures.

My personal view of the video is that it is meant to use cultural iconography – some specific to a work of pop culture, some not – to show us specific personality types in their extremes as the basis of making a group. Idol groups are often constructed under the false pretenses of “you need X member to fit X personality type” in order to create something relatable. While I don’t want to be the kind of person who thinks every music video is somehow about the idol industry (just as I don’t think every movie is about capitalism) the argument can be made that art only exist because of the climate in which it’s created, and in many ways reflects that specific climate. I think that Twice’s “Cheer Up” reflects idol culture by dissecting what it means to have “the funny girl” in a group with “the sexy girl” or “the grown up girl” or “the childish girl”.

Twice is an interesting group in this respect for a number of reasons. They were made through television, so it doesn’t much matter which member fit which specific responsibility so long as they were all talented and had good chemistry. Continuing, they all come from different places: Momo is from Kyoto, Japan; Sana is from Osaka, Japan; Mina is from San Antonio, Texas and is of Japanese heritage; and Tzuyu is Taiwanese. There isn’t really much of an opening to tokenize any one member as “that foreign girl” in an industry where that happens far too often. And lastly, they all have different personalities and JYP Entertainment has always been able to bring out the best of individual personalities in its wide variety of idols without making it feel inorganic.

The video ends back in the original kitchen, except rather than having the members back to the way they were, they’re all wearing the outfits from the different genres. Tzuyu is standing as if waiting for someone asking her to dance, Mina is being shy and clutching her handbag, Nayeon is still on the floor panicking over the phone, Momo and Sana are in a gun versus magic shootout, Dahyun is fanning herself, Chaeyoung is spinning her gun and blowing it off like she’s shooting with it, and Jeongyeon is dancing around with a cup of what’s likely alcohol. But the most interesting subject for me is Jihyo, who we established earlier, functions as the dancer in this metaphor, is dancing still. In fact, she’s doing the exact same choreography, on a loop, seemingly not getting tired. This is one of the main reasons I think that the video comments on and subverts the idol industry.

The camera man scratches his head in confusion before putting one of the lenses back in front of him. He doesn’t quite know what to do with all these girls and their varied personalities. I think ultimately though, that’s okay. There’s a reason I had to stop picking biases of the groups I liked – every member has something unique about them to love. I think that the video for Cheer Up is emblematic of that – that it’s okay to be different, to not quite match up with everyone else, because when you’re in a group of your friends, it doesn’t much matter what sets you apart. All that matters is what brought you together initially.

EXID’s “L.I.E” – A Complete Deconstruction

EXID’s one of those girl groups that everyone knows and everyone likes no matter what. Even if you don’t love them, there’s always one or two songs you can’t stop listening to. While I am not quite a big enough fan to necessarily consider myself a part of the fandom, I always thought their dance routines were on point and they had a very natural chemistry. The songs were great, their voices were all distinct…there has always been a lot to like about them. Not only that, a number of people around me are big fans of theirs, so I have a pretty consistent exposure to them. Heck, my dad’s bias is Solji.

I definitely wanted to do an article on EXID at some point, it was really a matter of figuring out what to write about. Yes, “Up and Down” is iconic, but I wanted to start with something different. “Ah Yeah” was a great choice too, but I felt like that had been picked apart already by everybody. “I Love You” is on my list, but I didn’t want to go with something too recent. EXID’s had a lot of hits after all.

I finally figured out what video I wanted to write about when making the pre-show playlist for an event I’ve been preparing at university on K-Pop. I asked my girlfriend for help, as I didn’t want to have videos from groups I already was covering, I wanted to show the diversity of K-Pop as a genre. I knew I wanted to show an EXID video, and my girlfriend suggested I watch “L.I.E”. I watched it and fell in love with the video quickly, and added it to the lineup.

So there we had it. I had the perfect choice for a music video to write about.

In 2016, K-Pop was getting increasingly popular. Blackpink, Momoland, I.O.I, Pentagon, and KNK all debuted. VIXX had their Conception trilogy. BTS had “Young Forever” and “Blood Sweat and Tears”. SHINee sold out of their “1 of 1” cassette tape in twenty four hours, and not because everyone with a cassette player suddenly started listening to SHINee. 4minute broke up, but HyunA continued making music. Jessica Jung made her solo debut after leaving Girls Generation. It was not the biggest year K-Pop would ever have, but it was by no means their worst year, and the journey would be far from over.

2016 was also the year that we found out about Solji’s hiatus from the group to take care of her life-threatening hyperthyroidism. As a result, L.I.E would be the last song in two years we would see a five-member EXID. EXID was also at major popularity – not the peak that they got from “Up and Down”, but the consistent kind of popularity that comes from when a group is genuinely good at what they do. As for the music video, it’s a creative little video, with a high production value and gorgeous colors.

Everything sports a pink hue, with purples a a secondary color, and red as a tertiary color. We also get teals and blues that are positively gorgeous, and the occasional black accents – a dress, painted doors, and so on. Oh, and don’t forget the sparkly gold embroidery on the uniforms. And yet, there is something about it that feels distinctly not cheery. It hides something behind its own cuteness and suggestiveness. There seems to be a quiet anger – sometimes an overt one – and a distinct sadness to a number of elements. But still, it doesn’t stop cheering you up. If anything, the misplaced melancholy makes it almost more fun to watch, because it’s hard to understand why it’s there in the first place.

Which brings us to the Five Stages of Grief.

Elisabeth Kübler-Ross, a 20th century psychiatrist from Zurich, Switzerland, wrote a book in 1969 called On Death and Dying. As near-death studies were her focus, she proposed a theory about how people deal with the end, or any tragedy. She broke it up into five parts – Denial, Anger, Bargaining, Depression, and Acceptance. This was the birth of the Five Stages of Grief.

So, naturally, I’m going to connect a theory from the late 60s to a music video about sexy Korean girls in hotel uniforms.

Kübler-Ross proposed the stages as a way to understand the way people deal with death, but they can apply to any other kind of tragedy. For instance, let’s say a breakup. Where on earth would we get this notion? Perhaps, I don’t know, from the mysterious man at the beginning of the video, in a mask?

Keep in mind, there has been a fair amount of fan discussion to this end. Looking at the comments of “L.I.E”, people have noticed that it appears that each girl represents something. It’s just a question as to what that something is. Some people think that the story is very literal and that the girls are about to go murder the guy who checks into the hotel. Some even go as far to say that it’s a revenge kill on behalf of Jeonghwa, who we see lying in the elevator. Other people have a different theory entirely and say that the girls are representative of different ways of dealing with anger. I think that both of those theories have merit, but I personally disagree with both.

I think that to say that all K-Pop videos have a cut and dry story, especially when there’s craziness and weirdness going on, is kind of undercutting what the music videos try to do. As a filmmaker I can tell you that many K-Pop videos are trying to challenge the viewer, not just be aesthetic. In fact I would go as far to say that aesthetic is a secondary component to most videos – the difference between K-Pop and Western music is that the two concepts are not mutually exclusive in K-Pop. You can have a video that challenges you while still being visually pleasing. I’ll cover a number of videos I think that do a good job of that, but let’s keep the focus here, on EXID.

The reason I think that the girls represent the five stages of grief is because there’s five of them, for one thing, but they’re all in very different, isolated situations. They all behave differently and even though they generally speaking wear the same uniforms, they all have different color schemes attached to them and different ways of wearing those uniforms. Because of this we can more easily split them up and try to figure out what each member signifies. It’s kind of like tarot, each card has a different meaning. So let’s see what we can read here.

MUSIC

The song is a pop song, but I would say more of a classic pop song. Electronic music is mixed with some solid drum beats and some easy guitar parts. It has a clear build to the chorus and the bridge is still playfully climbing. There’s a rap break, and two electronic dance breaks – which I would say is more of a feature of K-Pop than it is of anything else. It’s a product of the fact that the members have to dance as part of training. Very few K-Pop groups can get away with not having this training (unless you’re in YG Entertainment).

All of the line distribution is fairly reasonable, so each girl has a chance to shine. I’ve mentioned this in other articles as something that bothers me heavily about K-Pop is when bands give certain members all of the lines and then ignore other members. This song by and large avoids that pitfall. I’d say there’s always an issue when you have a member who does mostly rap, because they will likely only do the bridge or one verse. But in spite of that the band generally keeps things even between members.

SETS

The set really leans into the hotel concept, with everything taking place on a sound stage that’s made to look like different parts of a hotel. We have the front lawn, the front desk, a hallway, an elevator, a bedroom, a bathroom, and a kitchen. However, as is a pitfall of having a video shot on a sound stage, it’s hard to make things look realistic.

EXID and the production company August Frogs lean into the lack of realism. The colors are bright and vibrant and there is no attempt at making you feel like you’re really there. If you get immersed you get immersed because of the beauty. Frankly, I don’t know of many hotels that are a single story but also have at least six floors represented by their room numbers, and two elevators, one red and one pink. I also don’t know of many hotels that have such vibrant reds and purples…except maybe The Grand Budapest Hotel.

Source: Variety

I’ll cover these set designs more with each individual member and show pictures accordingly, so as not to be redundant.

MEMBERS

Instead of uncovering each member in chronological order, like I did with “PIRI”, or doing it with a criteria of how much screen time each member gets, like I did for “Fly High”, I am going to instead do it in order of the five stages of grief, and what each member inherently represents. Again, the five stages are Denial, Anger, Bargaining, Depression, and Anxiety. Therefore, that is the order I shall do this in. For each member, I’m breaking this up into two parts, production design and story. This isn’t an act of laziness, to group up the costumes, colors, and sets in this way – I just think those three things, such as they appear, are inextricably linked in this video. The symbolism will ultimately arise from discussion of each member.

Before we do that though, I just want to take a moment and highlight the outfits that the band wears in the dance sequence. There is no particular significance to these, but they are sexy and powerful in heels and I love them for it. I also like the silver accents and how each member manages to stand out. Each member looks good in their own special way. The long socks really highlight Solji’s height. The high neck on Jeonghwa’s shirt and the silver accents on the waist draw your eyes to Jeonghwa’s long torso in a really pretty way. Hani’s got the short sporty sleeves and a nice V-neck which gives her figure a lot of dimension. Hyerin is tiny so the off-the-shoulder look is perfect for her. And LE…well LE just looks great. High ponies and long sleeves are a good look for her. Then again I’m biased.

Solji – Denial

Part 1: Production Design

Solji spends the majority of her time in the hallway, which is lit coolly with fluorescents and small ornate lamps. The deep turquoise is more unfeeling than it is for any of the other members, largely due to this lighting. This is further exacerbated by the black doors, but undercut by the red carpeting. Blue hues usually indicate sadness or calm but red indicates nearly the opposite – rage and passion. She also appears in the red elevator. The red elevator is gilded with gold and is smooth and pristine, with a lighter red carpet below.

Of course we can’t talk about color without talking about Solji herself. Solji is a paler person so she looks good in cool tones, and she can also pull off orange hair. Anyone who looks good in orange gets points in my book. Her hotel uniform is white and a cool, bright purple, with a red streak on the side, a small red bow tie, and black heels. The shirt is open in the back, and the skirt is long but tight – she’s tall, she can pull this off. Of course, don’t forget her hotel EXID hat and her “KILL X” name tag. Her makeup is also cooler, with pink lipstick and eyes that are smokey enough to grab you, but also not smokey enough to be distracting.

She also wears a black dress, when she’s in the red elevator. This stood out to me because it seemed so out of place against the red and gold. Black, gold, and red is a weird combination. But I think this has to do with what Solji is intended to represent in this story. Either way – not gonna lie, this dress is gorgeous. It’s something I’d definitely wear for myself.

Part 2: Story

As stated before, Solji spends most of her time in the hallway, the shots of her in the elevator appear to just be inserts (though that’s not to say they’re not important in understanding her character). We see her lying on a room service cart, holding a room key and looking at it. This happens to be the room key for the aformentioned masked man, which happens to be 690. I don’t know if this is inherently a “69” joke but judging from the inherent sex appeal of the MV, I wouldn’t put it past the filmmakers.

Solji also sits on or in front of the cart on her knees, singing to herself or looking at the camera. Then of course, there are the numerous shots of her carrying a tray of food, knocking on doors, etc. Typical room service actions. There is something weird about the way she acts though – as we’ll see in later segments, she is basically the only member who is completely calm. Everyone else is kind of losing their minds but she’s somehow managing to keep it entirely together.

Why?

It’s simple, she’s in denial.

It’s pretty clear that the guy at the beginning of the video is meant to represent a generic boyfriend, not necessarily anyone’s in particular. Solji is the one member who doesn’t seem angry with him even as she is probably fully aware that he has another girl with him. The doors are closed, so she can’t see it – maybe it doesn’t exist if she just ignores it.

I also think that this makes sense when we consider this weird framed shot of a peach over Solji’s rear – again, this is mostly a sex joke because EXID does that a lot. They’re one of those girl bands where sex and attractiveness are kind of linked to their humor. Usually they do this by subverting expectations, and this random peach is no exception. But it’s kind of fitting if you consider the themes of denial surrounding Solji. Solji turns around to look at it/the camera, as if to be like “What are you doing?” If we consider that Solji represents the Denial stage of grief, she probably is only just now coming to the realization of her own objectification and lack of importance in the relationship.

Or it could just be a peach that’s meant to represent a butt for the hell of it.

Hyerin – Anger

Part One: Production Design

Hyerin spends half her time in the hallway and the other half in a hotel room. The hotel room is turquoise with wooden floors and a blue comforter on the bed, with white and black accents all over. There is a distinct mix of cool and warm lights – cool coming from the window but warm coming from the lamps. It’s very theatrical. This is further exemplified by the way the hall looks in all of Hyerin’s scenes – more often than not, the doors are open and light is pouring in, likely because she’s supposed to be a maid. But this creates a disorienting mix of lights that leads to a chaotic feeling for Hyerin’s character.

This chaos is brought to light in the form of Hyerin’s clothing. Hyerin’s maid outfit is practically made of weird fancy textures. There’s a frilly apron, a frilly trim along the skirt, lace around her neck, and bows along her chest. And of course there’s the hat, the black heels, and the KILL X name tag. However, she disregards the hat and heels quickly. Her hair is also short, and quickly becomes a mess after the hat’s off. When she’s in the hotel room she’s dressed similarly – while it is a fancy black dress, the cut of the top and the choker are still reminiscent of her maid outfit, and her hair is curled more.

Part Two: Story

If the outfit and lights weren’t enough to convince you that Hyerin is representative of anger, how about the fact that half the video is spent depicting her throwing things. When we first see her, she’s staring at a Ken doll in her room, before ripping his head off and singing to it. She seems almost drunk, but I feel like she’s more disoriented than intoxicated. The rest of her scenes in that room are spent with her ripping flower petals off of some roses and throwing the petals around, before lying on the ground next to her Ken doll surrounded by the petals.

This then brings us to her scenes in the hallway, where she’s dressed as a maid. She pushes her cart down the hall, seemingly polished, before hitting the door of room 690 with her duster. The duration of the time spent in this hallway is spent with Hyerin throwing towels and pillows, playing with her duster, hitting everything with her duster, ruffling her own hair, and even singing into her shoe. You could argue that this is Acceptance and not Anger, but I feel like she’s being happy to intentionally spite someone. I mean hitting doors is not indicative of someone who’s particularly level headed.

Hani – Bargaining

Part 1: Production Design

Hani spends a lot of time at the front desk, and in the kitchen. The front desk room is red with blue in the foreground, light colored wood making up the desk and key wall. The entire room is cool toned, from the black trim to the pink bells on the desk, but Hani herself isn’t – in fact, in this room, she looks particularly vibrant and radiant. Yes her skin is pale but her uniform is not.

We then get to the kitchen, where the production design is fairly different to that of the front desk – or really, any other room in this video. It is a small, confined space – low ceilings and thin walls, and the camera always shoots downwards to make sure you see Hani and the room as small. Even the lamps dangle low around her head. The walls are an unmemorable pink and the furniture is a distinctly bland teal with brown accenting. There is a weird spread of food on the table, including lemons, meat, and three different pepper shakers. There are also oranges across the room and flowers all over the place. But again, it’s alright, because Hani seems to take all the color that the walls and furniture left behind. She looks like she’s not meant to be there.

She is also the only member lacking in a costume change. She has a coat on top that has ruffles, and a skirt on the bottom. There is red trim along everything and gold buttons along the front. She also keeps her hat on until the end. And let’s not forget the Kill X on her name tag.

Part 2: Story

We begin Hani’s story at the front desk, where a mildly upset Hani hands the key off the wall and gives it to our masked boyfriend. She doesn’t even touch him, just drops the key in his hand. When the boyfriend takes his new girlfriend’s hand, he doesn’t seem to notice how Hani is reacting – she’s watching their hands with a blank, yet seemingly angry facial expression. She turns to the camera and smirks when the two leave.

The immediate next time we see her, she’s in the kitchen, preparing to cook. She tenderizes the meet with mallets and also examines one of her several pepper shakers. She also spends a bit of time looking at one of the oranges, which has been cut but not fully lengthwise – which makes me wonder if this has to do with the peach scene and my theory about objectification. But oranges do symbolize fertility, luxury, and even good luck in some cultures. So I think the orange is more about what you read into it as opposed to having a concrete meaning. Plus, she is cooking. So maybe it just has to do with that.

Interspersed with this are inserts of Hani sitting on the front desk, or just abesntly pressing the buttons on the front desk. She seems bored but also expectant. Something is clearly supposed to happen, but it hasn’t yet. Eventually though, Hani has clearly had enough. Her lyrics in the bridge consist of her singing “go to hell”, and after this point, Hani throws the pepper shaker, rips her hat off, starts drinking champagne, even going so far as to pour some of it on her head. The room seems to start moving as the lamps begin rotating and the camera tilts.

There’s a lot to get into here. The main reason I think Hani is representative of Bargaining is because she seems to be forcing herself to ignore things. It doesn’t feel like willful ignorance the way Solji’s acting does. Instead it seems like she’s trying really really hard to not pay attention to things. She’s also the only memeber who doesn’t change uniform, as if she’s trying really hard to be a good hotel employee and good chef at the same time. Or, perhaps more accurately, trying to balance her own interests and the interests of this guy. That could also explain the boredom she feels at the desk – she’s probably thinking “If I do all of this right, he’ll come back to me.” Of course, this doesn’t happen. Hani eventually gives up and gives into some pettiness and starts overdoing the pepper, likely just to irritate and anger her (former) boyfriend.

Jeonghwa – Depression

Part 1: Production Design

Jeonghwa has three sets – the hallway, which is lit the same way it is in Solji’s scenes, and both elevators. The pink elevator and the red elevator, as far as I can tell, are actually the same elevator, but the shots are colored so wildly differently that I will refer to them separately. Nonetheless, the pink elevator has fluorescent lighting from the top, whereas the red elevator has a spotlight that’s a much warmer hue.

In both elevators, Jeonghwa is wearing her uniform, which has a grayish mauve piece underneath a shrug, and let’s not forget the red trim and gold buttons, and the KILL X name tag. But Jeonghwa also wears a police uniform and ankle boots, an outfit that seems to come out of nowhere. It’s a dark blue, as police uniforms often are, with a belt and a V neck so her chest is shown off – your typical sexy police uniform fare.

Part 2: Story

The biggest indicator I have for why Jeonghwa represents depression is the fact that she’s lying on the floor for most of the video. This is one of the reasons many people have actually speculated that she’s supposed to be dead, especially since she has her body in that typical murder outline shape. But the thing, is lying down and doing absolutely nothing is a typical symptom of depression. In a way the fact that she’s lying in a presumably moving elevator (while her shoe floats through the air no less) is likely indicative of the fact that the world is moving without her.

The biggest hitch in that analysis is why she’s dressed in a police uniform for part of the video. My best guess is that she is meant to be channeling a sort of “what else has he done” attitude, and trying to figure out the extent she should be upset at all. It’s a fairly defeatist attitude, but it’s the best I’ve got.

It also strikes me as odd that the man presumably comes into the elevator while she’s in there. There are two possibilities for this that would give somewhat of a justification to this. One, maybe the guy is coming to beat her down even further in her state. Two, maybe it’s not the same guy, and some sort of rescuer. I mean we only see his shadow, it’s not so far fetched that this could be the case.

LE – Acceptance

Part 1: Production design

LE’s sets are the front lawn and the bathroom, but two different parts of the bathroom. There’s a lot of hot pink in her sets, mostly in the lights. Her blue bathroom has pink lighting (and a cactus for reasons I can’t even begin to explain) while a cold spotlight shines down on her. When we have close ups of her in the bathroom, by the mirror, the light on top is pink, causing the light blue tiles to look pink, and the mirror is the color of bubblegum. While the lawn has almost no bright pink, there is still a soft pink that makes everything glow a bit against the blue bricks and white columns.

LE’s costumes are among the more provocative. Her uniform is short shorts and jacket with her stomach exposed. She mostly rocks a curly ponytail, sometimes high sometimes low, and her makeup is mostly neutral, which makes her bright red nails stand out. She also wears a silky bathrobe for a number of scenes, and is naked in the bathtub for the rest. Everything about her character is confident and relaxed. Oh and the KILL X name tag. Let’s not forget that.

Part 2: Story

LE has minimal story, but it strikes me as interesting that she’s the first member we see. She’s the valet of this hotel – the boyfriend drives his car up, gets out with his girlfriend, and LE apathetically takes the keys while the boyfriend is chummy with his girlfriend. The rest of her shots are all inserts – her in the bathtub, her looking in the mirror, her lounging in the car. It’s pretty black and white here.

The biggest reason that I believe LE represents acceptance comes down ultimately to the fact that she has no story. She mostly lies surrounded by floating rubber ducks. But I think that’s the point – she’s apathetic to the guy, and has moved on from whatever pain she felt. The opposite of love isn’t hate, it’s apathy. She just doesn’t care. And that’s the important thing here.

Analysis

There is, of course, one character I have omitted from this analysis: the boyfriend.

The X referred to on the KILL X name tag is probably the boyfriend. He looks like a dopey guy in suspenders and he’s also wearing floral print and a mask. Everything about him just seems ridiculous. It begs the question what they saw in him in the first place – but I think that’s the key here. People have 20/20 hindsight about relationships and we see here, the attraction that these girls feel is inherently misplaced. At the end of the video, he stumbles out of the hotel room, looks around, and explodes into yellow foam. I don’t think the yellow is of any particular symbolism, it’s just an opposite color to turquoise and a primary color alongside red. So it’s a visual technique. But why would he stumble out of the room? He probably got kicked out by his new girlfriend, and explodes when he realizes he can’t keep cheating but still doesn’t want to take responsibility. Or maybe he just explodes in the minds of the girls as they officially move on.

I love “L.I.E”. I really love it. It’s so gorgeous and playful but also has plenty to uncover. It’s a good song, and each member has a moment to be the star. It’s a fun romp with an uplifting message: screw boys who wrong you, they don’t matter.

At the end of the video we see the girls running through the halls together, laughing, having fun. Everything is on their terms now, and they don’t need some adulterer to validate them. With such a milked topic, it’s interesting to me that EXID and August Frogs could do something so unique. Any and all K-Pop fans should watch this video, to learn how to mix the crazy and the symbolic. The joy in this MV is trying to understand, after all.

Super Junior’s “Sorry Sorry” – Defining a Genre

I was a young K-Pop fan when I first encountered Super Junior. I was still going through my angsty emo phase (i.e. a whole lotta euro-EDM and alternative rock) so K-Pop was still new to me and relatively unexplored territory. I was mostly a BIGBANG fan, with a healthy side of Brown Eyed Girls, and I didn’t really care about pushing myself to learning new groups. But eventually I managed to branch out into other boy groups and girl groups – SHINee, VIXX, f(x), and various soloists.

A friend of mine, who I consider a sister to this day, recommended Super Junior to me, and I ended up getting hooked on “Mr. Simple”. “Mr. Simple” was relatively new at the time. It was electronic, and incredibly catchy. The video wasn’t great but I wasn’t expecting it to be – it was typical music video fodder of the time. Plain sets, bright lights, mostly dancing. But I didn’t care. There was something fascinating about those idols…they had something that other bands didn’t. Presence. Now I don’t use that phrase lightly. Presence to me is the ability to command your attention by doing both something serious and something ridiculous. That comes both with personality and talent – commanding your audience without doing much at all.

But Super Junior has something else – authenticity. Many companies manufacture the personalities of their idols, and Super Junior’s main label, SM Entertainment, is no stranger to that. EXO, one of the biggest groups in K-Pop, comes under fire once in a blue moon for manufacturing a happy-go-lucky band when the members don’t really like each other, creating a sexy personality for Kai when according to family he was always quiet and shy. And this isn’t just SM – groups go through copious training processes to come up with a persona and train in dancing and singing. It becomes difficult to distinguish what is real and what is not. It’s one of the reasons many veteran fans find it hard to get into younger groups – there is an overabundance of them and at varying degrees of legitimacy. This begs the question: why should you believe Super Junior is real?

Understanding Super Junior

The Super Junior we know now almost didn’t exist. Super Junior was a project group made out of trainees that SM had that all had other talents that had nothing to do with being idols, and were generally not “good enough” to be in TVXQ. The intent was to rotate them out when they hit a certain age, like After School would ultimately do. The Super Junior we know was originally Super Junior ’05, because there was no intention of keeping the group together forever.

But these 12 boys would stay together. They had a chemistry that would put any science project K-Pop group to shame. People weren’t tuning in just because they were cute or talented. They laughed at each other, screamed at each other, fought together, cried together. They were hilarious. And they were real.

I obviously am not an expert in idol psychology. But I have been lucky enough to see idols live, and I can tell you – you can pretty much tell when an idol is faking it and when they’re not. The second time I went to KCON NY, I saw Stray Kids, Heize, Pentagon, Red Velvet, and Super Junior. But what struck me seeing all of these acts was how Super Junior dominated that night. Sure there were other groups who get more views on YouTube more consistently, but Super Junior got the best reaction from the audience. They were on fire, above the hundreds of fans, getting higher and louder screams than anything I’d ever heard in my life.

Again, you can tell, when a band is onstage, if they’re faking it and if they’re not. Super Junior was definitely poised and seasoned, but to say that they were fake would do a huge disservice to what the band has. They made jokes and didn’t overdo it. They didn’t try to be bad boys. They didn’t try to be anything but themselves.

The argument can be made that this in of itself is an act. But I don’t think it is, for a very simple reason – no one has been able to replicate this. Many groups have tried to throw together more than ten members just to see if something sticks, male and female. Even SNSD/Girls Generation was made as a counterpart to Super Junior. But Super Junior seems to be tied together by this red string of fate that wants them to keep going. Members have left, but they stay friends with the band. One member got married, but he still has a home with them (at least in the eyes of the band, many fans are still angry with Sungmin for no reason). One member, Kangin, developed alcohol abuse problems, but the band didn’t throw him under the bus – instead there was quiet anger, one I can only associate with brothers watching a brother screw himself over, and not being able to do anything about it. Through all of the playful and casually adversarial dynamics members may have, it’s clear to me that they love each other. I can think of very few groups that have this love. There are some who do, but it’s hard to spot them in a world where everyone’s just looking for the next big thing.

Most of this probably seems irrelevant. This is a film analysis blog and here I am talking about how much a group loves each other. But there’s a reason. Super Junior is the band I would consider to be the first modern K-Pop group. There had been other Korean bands and even Korean boy and girl bands before them. But Super Junior popularized the obscenely large group, had natural chemistry, weren’t overtly sexy, had catchy hits, and even came up with the term K-Pop to describe their own style. They were a perfect storm and that storm was a hurricane.

So the argument can be made that “Sorry Sorry” is therefore, the first real K-Pop song, and thus the first real K-Pop music video. Trying to isolate members in meaningful ways so that they can be differentiated, yet showing the unity of a complete group. They also had English hooks, easy dance moves, and distinctive parts in different ranges. Anyone can do at least part of “Sorry Sorry”, and everyone knows part of the chorus. And while TVXQ’s “Mirotic” and BIGBANG’s “Lies” came out before “Sorry Sorry” did, the songs were not nearly as accessible on a large scale – “Mirotic” is really angling to be sexy, which alienates fans who can’t see themselves that way (or that don’t find Yunho attractive) and “Lies” tries really hard to be American while also being too much of a ballad. “Sorry Sorry”, unlike either of those two, is a song for everyone.

What “Sorry Sorry” Does Right

Coming at it from that angle, “Sorry Sorry” is indicative of the shift in focus at the time from solely music to group dynamics. The dance routine by itself is moderately simple until we get to Eunhyuk’s popping and locking during the bridge. The focus is not on how well the members can dance – we know that some members of Super Junior don’t really have the best dancing ability, and Heechul in particular has a number of medical conditions that prevent him from dropping onto the floor in a breakdance. So having a moderate dance routine keeps everyone on even footing. Then having a dance break were the members that can dance well can show off…well that highlights the individual responsibilities of everyone in the group.

The video is also black and white, which is another equalizer. K-Pop is known as the genre where no one can keep a hair color for more than ten minutes. When you eliminate color, the focus is immediately on the members’ faces. To an extent also on their outfits, but you’re going to want to look where the movement is, and the movement is often constrained to the faces or dance moves. There are very few aesthetic shots in this MV. The set is not much to speak of. There are no flashing lights. So where are you going to look but their faces?

The opening shots are, in fact, aesthetic shots, but they’re also such non sequiturs that they don’t have much bearing on the music video itself. In terms of these shots right at the beginning though I think it’s important to note that Kibum is the only member whose face is visible, as he is an actor first and foremost. This opening does set the tone for something sexy but also classy, as all the objects depicted – stocking and garter, string of pearls, envelope with a wax seal – are indicative of wealth. Yet despite the connotations of the girl lifting her dress to reveal the stocking and garter, none of the members in the group are exposed. Romance is not meant to be the point of the video otherwise we’d probably get more overtly sexy shots – SM hasn’t shied away from this stuff before. We don’t get a face to this woman either, she is only the object of desire insofar as the subject of the song.

Interestingly, the only spot of color in the entire MV is the fire on the envelope.

The woman is important though, because she operates as a viewer insert character. We do see her eye at one point, looking through a keyhole. This becomes a recurring motif, not because of the keyhole itself, but because of the fisheye look that many of the shots have. It’s meant to look like members are standing outside your room and looking in, trying to win you over. It’s actually pretty effective, because you feel closer to the members by being all up in their business, or them being all up in yours.

The final shot of the opening is the pearls falling, with the title of the video and all the members’ names. I think this does a good job of directing the focus of the viewer to the individuals – even if you can’t tell the difference between Donghae and Siwon (though you absolutely should) you at least know their names and that each member has an individual identity. This is further emphasized by the fact that there are both small differences in the members’ outfits when they’re intended to match somewhat – different shades of shirts, different ties, different jewelry, different styles of suit – and large differences when they’re not. Each member looks like they have their own personality. Yet I wouldn’t say that the personalities are shoved in your face, with the exception of the sunglasses on Eunhyuk and Han Geng which is just a try hard move when anyone does it. Sorry.

PSA: Don’t wear sunglasses indoors.

The biggest problem I have with the MV is probably Heechul being so underused. Heechul is a personal favorite idol of mine. He’s a great talent with a great personality. He’s irreverent and he’s smooth. However he was distinctly shafted in this video. It might be because of his health problems, or it might be because they were trying to put a focus on younger members, but in any event, he has two lines in the ENTIRE song, and one of them is just him laughing. This is remedied by the time “Mr. Simple” rolls around, but it does bother me as someone who values groups that keep even line distribution.

Back to Basics

In my scriptwriting course at school we were taught that ultimately, every movie or play is a pantomime, and that dialogue is just kind of a nice treat, an addition to that. Therefore, the silent movie would be an ultimate form of storytelling, and if you can nail that you’re golden. Obviously it’s more complicated than saying mastering the silent movie makes you be able to master all stories ever, but you see my point. “Sorry Sorry”, in this context, is a silent movie, stripped down to the absolute basics of what makes K-Pop…well, K-Pop.

This video serves as a road map for all K-Pop to come after. Most group MVs are variations of the format that Super Junior provided. Not to say that each group is intentionally trying to rip off SuJu. Rather, K-Pop as a medium and a mode for creativity is defined by what Super Junior successfully did. I think a comprehensive study of K-Pop should separate it into two distinct zones, before and after Super Junior. Before Super Junior the genre was kind of going through an adolescent period of taking American styles, mixing it with Korean styles, and not really knowing what was going to stick. “Sorry Sorry”, however, cuts everything out and makes something both catchy and accessible, while highlighting the members as parts of a whole and not reducing them to mere archetypes. The success of “Sorry Sorry” showed the industry what fans actually wanted. And I think that’s where Super Junior can teach us where the soul of K-Pop actually is.

Ravi’s “NIRVANA + ALCOHOL REMIX” – Beauty in Motion

Warning: this song contains a fair amount of swearing. Swears are censored in the article, but I can’t say the same for the music.

This may be a K-Pop blog, which in other words means we’re talking about Korean, but today, let’s start with a different language. In Sanskrit, nirvana means “becoming extinguished.” In Buddhism, this means to “blow out” your desires and hatred in order to achieve a complete absence of suffering. It has been westernized to just mean heavenly, blissful, without care. Achieving Nirvana means that you’ve become enlightened. You’re blessed. You’re free.

Now let’s do another vocabulary lesson. Alcohol. A controlled substance, recreationally used in some cases, medically used in others. It is known for lowering inhibitions, relaxing the mind, inducing depression, and in many cases, causing fatal accidents. Ancient cultures worshipped it, and many people still do. It’s one of the oldest drugs on earth, and it’s definitely one of the most addictive. And yet, despite its destructiveness, no one can seem to pull away from it.

Kim Wonsik, known more colloquially by his stage name “Ravi”, released his mixtape NIRVANA in early 2018. Ravi has been doing mixtures for several years now in conjunction with his promotions alongside boyband VIXX. VIXX is known for two things primarily – their horror music video “Voodoo Doll”, which I’ve mentioned multiple times in my articles on Dreamcatcher, and for being invited to a private concert for the International Olympic Committee by the President of South Korea to perform their traditional Korean-style dance “Shangri-La”. Even so, each of the members has a career in their own right. Until recently, all six of them still lived together in a dorm by choice – I say until recently just because the leader decided to move into his own place right before military service – and yet, they continue doing music together as a whole. To me, that’s the mark of artists who enjoy working together.

But Ravi is an interesting case. He’s been writing for the band for years, mainly his own raps so he can keep his own tempo and intonation. You’ll see this a lot with artists, particularly in K-Pop. One of his favorite artists is G-Dragon, so we can consider him a spiritual successor thereof. But his style is unique, as his voice. Intelligent and fundamentally educational concepts are interspersed with “f***in” and other swear words. A bad*ss rap riff will be cut short by him jumping at the sight of a fly. He’ll wear rugged clothing in one shot and a full three piece suit in another. He’ll be surrounded by half-naked women in one music video and then in the next mixtape say that men who disrespect women should “eat their d***s like candy”. That is an actual lyric of his. One thing’s for sure, in an industry where there are tons of rappers, all of different walks of life and different perspectives, Ravi is enigmatic.

The music video for “NIRVANA”, however, isn’t solely for the one song. Towards the end, the entire video makes a sharp turn to something tonally different. It ends with his song “Alcohol”. The transition is so seamless, I didn’t realize they were two different songs. Nevertheless, the content of those songs is very different. “NIRVANA” is about someone who is content with himself. Alcohol is about someone who drinks to distract from his problems. It’s strange, but it’s revealing about the kind of person Ravi is. He’s someone who doesn’t see contentedness and depression as mutually exclusive subjects for an artist. It’s oddly refreshing.

The video, filmed by Brainshock Pictures, is oddly surrealist – doesn’t surprise me from the perspective of a fan of Ravi, but it’s still unlike other K-Pop videos. It does something most K-Pop videos don’t try to do. It doesn’t try to distract you. Instead it makes you calm. It makes you relaxed. You can sit back and actually enjoy his voice – and the video mimics his voice. Not the other way around. You’re not just experiencing a performance artist – you’re experiencing a musical artist.

Ravi’s voice is perfect for this kind of filmmaking because he’s very percussive in his speech and he has a good range. His songwriting is almost like painting a picture. Even I, someone who doesn’t understand Korean fluently, can feel his intention just from the way he raps. He paints pictures with his voice. Combine that with superb sound mixing on the part of Ravi, PUFF, and Park Jimin, the guest singer on the album and you have something masterful. Whether or not you like rap, you can tell it’s handled with care – therefore the video must be handled the same way.

NIRVANA

“NIRVANA” as a song is an experience in of itself. It starts out with static that faintly sounds like the outdoors, then moves into chimes with a very soft melody behind them, and a woman speaking in what I believe is French. What’s interesting is what the video does in these opening notes: the first shot, during the static, is of Ravi standing in what appears to be a desert of some kind, flipped upside down. The next shots are of Ravi sitting on top of a rock, Ravi blindfolded standing with the phases of the moon, two Ravis mirrored across the sky, and Ravi standing with the blindfold, Ravi standing in the desert again, and a sunset.

What’s incredible is how these shots are colored and edited to match the music. The music has hardly begun, and yet we have something that works with it perfectly visually. The entire music video goes along these lines, making something with very little story and instead, aesthetics. It’s made to make you feel good, and that’s what it does.

Let’s talk about the editing for a hot minute. When editing music videos, you have to keep one eye on the sound waves and another on the viewport. You also have to be mindful of how the visuals themselves capture the sound – you don’t need to edit a clip if you have visual components already that indicate rhythm. The screen is going to be your friend and your enemy.

The movement that already exists on screen is mostly Ravi’s movements. He’s by himself for most of these shots, and when he’s with someone, he’s with himself. So how do you make more movement, more beats, out of his movements? Well you follow his hands. With almost every sweep, every gesture, some effect makes the video pulse, or glitch. If there isn’t, there will likely be a cut in the video, or a beat drop in the song to capture that movement.

The filmmakers aren’t content to just let him be by himself and let that be a continuous uninterrupted shot. There might be a prism glitch, or it might be colored such that it’s clearly edited. The thing is, it feels like he’s running through a parallel dimension more than it feels like there are effects layered on top. There are moments where it feels unreal – but it’s also not really meant to feel real. It’s meant more to capture the mood.

Some of the effects are a sort of scrubbing, as if you’re messing with a record player. Others are retiming, giving the same effect. Pictures will be played on reverse and then played again forward. Sometimes you see Ravi and you’ll see other versions of him superimposed over him. Sometimes the screen moves almost like a liquid, as if the visuals themselves are rolling off Ravi’s tongue. Even if you see the same effect twice, it never feels like the same effect.

The colors are very bold and deeply saturated, and yet it’s constantly changing. Ravi runs through pink fields, dances in purple ones, hovers under turquoise skies and runs alongside an orange ocean. It feels like they went to Home Depot and plucked the prettiest, boldest colors off a wall, regardless of what they were. And yet the colors are picked for specific reasons – blue is associated with peace, purple invokes romanticism, pink invokes playfulness, sunset orange catches the eye, and the spots of red create a sense of boldness. Combine that with he prevailing black in the clothing and shadows and you have this ambiguous calm. It’s a miniature Nirvana.

Symbolically I’m not 100% sure what the video is meant to convey other than an emotion, but I have a guess. I think part of it is meant to inherently be about wonderment. We see numerous times a moon that’s almost pulled to Earth. It’s like a lite Majora’s Mask.

However there also appears to be a theme of solitude, as well as mirroring. Mirroring in particular seems to be a theme as we see Ravi interact with himself. If we combine all the motifs (wonderment, solitude, and mirroring) we can assume that it’s meant to be about someone accepting themselves and seeing themselves in the same cosmic way we see the moon.

ALCOHOL

Let’s juxtapose this with “ALCOHOL” – the song “ALCOHOL” is about someone actively trying to avoid their problems. The video features a lot of typical hip-hop imagery (dancing and cars mostly) but it has a different feeling to it. The dancing seems less like happy dancing and more like people trying to bury their problems.

Ravi barely smiles in this video but his expression isn’t calm, it’s aggressive. It’s like he’s pushing you back with his face. He wants you to not feel bad for him.

Red is a prevailing theme in this one – red, the color of boldness and passion. But there is an inherent darkness to it. It’s the color of blood, and it’s the color of a siren. It is a color that can be both cold and harsh as well as warm and inviting. This entire part of the music video is a lit fire, of neon lights and underground dance clubs – a welcoming and yet toxic environment. Dance clubs thrive on physical human connection and yet omit verbal connection. And verbal connection is the entirety of Ravi’s medium.

We see Ravi in the video under lights, drinking and rapping, moving between people, looking around as if trying to look for people he could know. There’s an inherent nihilism to it. It’s like he’s not searching for a person, but for a purpose.

We sometimes see people look at the camera and make eye contact with it, as if they’re looking at him, or perhaps through him.

I’m going to go out on limb that Ravi isn’t literally an alcoholic but instead is trying to draw on the cultural understanding of alcohol in Korea. Drinking is not only a pastime in Korea – it’s a staple of how people interact. It’s prevalent in dramas regardless of the kind. Being drunk is not okay and yet you’re expected to keep drinking. Combine that with the high suicide rate in Korea and you have a recipe for a number of problems. Further mixing in the pressures of idol culture, and Ravi seems not to be talking about alcohol itself – he’s talking about pain.

Why did he choose to put “NIRVANA” and “ALCOHOL” together? I mean you could argue that it’s done for solely the music, but there’s something special about pairing up a song about loving yourself with a song about your sorrows. It sounds like someone who loves himself but is still trying to search for something in his life that he can’t really tell is missing. It could also be someone who only learns to move past their heartache by loving themselves. That would mean that from a story perspective, “Alcohol” is before “NIRVANA” but that said – I don’t think that there is meant to be a story here. If anything, the complete music video is a character study. We see someone navigating a world and learning to love himself while still finding himself trapped in this endless cycle of harm.

And yet, in spite of all this, the video is peaceful. It wants you to get pulled into a catharsis that the visuals create, and feel what it’s trying to get you to feel. You want to reach out, you want to know, and you want to understand. But you also want to be relaxed. You don’t want to want anything. In a way, there’s no video more perfect for a song called “NIRVANA”. It lulls you into a state of bliss and yet is aware of all of the agony it tries to communicate.

Ravi is an incredible artist. There is no question about it. He puts his thoughts there for you. More than that – he puts his heart in front of you. He wants you to feel something. And you feel it from he vibration of his voice to the stares off camera. “NIRVANA + ALCOHOL” is composed of both visual and auditory craftsmanship. And in a time where we’re oversaturated by boy groups under technicolor lights, it’s nice to see an artist who has a mind beyond the stage.

Dreamcatcher’s Good Night – Making Sequels Stand Out

Sequels are a tricky business in any sort of media. Sometimes they surpass the previous installment to the point where the previous installment loses its luster. Sometimes they fall short of expectations and ruin the original work. Sometimes they just remake their predecessor. Other times they go in a completely new direction.

Dreamcatcher’s “Good Night” is a direct sequel to “Chase Me”, the debut song after their reformation. It’s a continuation of the story-based music videos that have since become a staple of their group, sporting, once again, a timeless haunted feeling and a rock-pop track. In my article on “Chase Me” I stated the importance of a debut song being memorable, but I also said that the group could be forgiven for having some glaring problems with their first music video, on account of it being just that. So, where does “Good Night” fit in the realm of sequels? Is it a good video or a bad video? A worthy successor or a failed attempt?

The music itself is good, but more aggressive and less cutesy than “Chase Me” was, or than “Fly High” and “You and I” would be. It personally is a little too much rock for me, but still holds up. It doesn’t have a great vocal hook, but it still has a nice musical hook in the chorus. However the girls’ voices take on a raspier and more spoken quality. It isn’t my personal favorite of their songs, but it has some good moments – I particularly like the high notes best.

“Good Night” brings back the mid-20th-century style but brings in more elements that are 19th century or even medieval. The video has a different color scheme than “Chase Me” did, sporting more blue and varying degrees of pink and yellow, as opposed to the green, red, and gold. Both of these videos still make use of black, which makes sense as this is a horror style music video. Costuming for the girls is more along the lines of flowing dresses and skirts with varying skirt lengths, mostly long sleeves, and somewhat see through fabric at times. It seems though, from the long sleeves and often neck lengths of the dresses, this is a departure from the mixed sexy/cutesy concept from “Chase Me” – the plot of this video deals with malevolent spirits and it would not be appropriate to sexualize the girls in this context. (Of course, the skirts are extremely short and outfits more form-fitting in the dance segments, but asking girls to dance in full length dresses would probably cause injuries.) The girls appear to be more made-up, but not as pale as they did in “Chase Me” – instead, depending on the set and lighting, we get to see more gold undertones or cool undertones in their skin. All this aside, we can now break into the analysis.

The opening of “Good Night” is the closing scene of “Chase Me”, where Jo Donghyuk, an actor brought in for these music videos, breaks down the door of a hotel room to find a picture of the seven Dreamcatcher members, wearing all white, sitting like typical horror-movie dolls.

Donghyuk smiles ominously, we get a layered effect of film burn that looks almost like blood, before the song comes in with some ominous chimes. From here, the music video breaks into three segments, not including the dance pieces. These segments are the girls’ room, the forest, and Donghyuk’s room.

Donghyuk’s room is the starting point for the video, where he has a desk, two very tall bookshelves, two taxidermy deer heads, pictures all over the walls, and several candles. He also has an hourglass and a mirror, and a clock on the desk in a glass container. He pulls a book off his shelf, which has a leafy, natural texture on the cover, chains around it, and a skull for a lock. This book becomes a recurring motif not just in this video, but in other videos as well by Dreamcatcher. We’ll come back to this in a minute.

The girls’ room is where the most important story elements are, because what the girls JiU, Handong, and Dami do in this room in turn effect the events in other segments of the video. The room is an alternate version of Donghyuk’s room, with most of the same elements, just a few key differences. For one thing we see another cult ritual happening, this time with two skulls, one of which is on fire, an hourglass, several books, and more candles than a Yankee Candle store. Finally, the girls actually make use of the objects in their room as opposed to Donghyuk, who spends most of his time involved in his book.

The forest segments involve Siyeon, Yoohyeon, and SuA. Siyeon and Yoohyeon are pursued by two people in masks and hoods, and SuA is entrapped by wooden arms, almost skeletal. They seem to be coming from the tree, which begs the question why they’re doing that in the first place. Siyeon and Yoohyeon largely spend their time running away and hiding. At one point they make stick people from nearby sticks and hang them from the trees. It’s not clear if this is meant to be some sort of magic thing or just a distraction to let them get away but in any event it works.

If you’re wondering why I haven’t brought up Gahyeon, she’s largely not in this video for some reason, but she has a few moments. For one thing she gets to be in the girls’ room surrounded by bubbles, which is a cool image.

Then of course there’s the elephant in the room – her falling through space. Surrounded by books. And book pages. In a white dress. Yeah, it seems like even though we don’t get to see much of her, she has some crucial part in the story at play.

Anyway, the whole Gahyeon-falling-through-space thing is triggered by Donghyuk flipping to a particular page in the ritual book, as I’ll call it. He seems amused by it. Since this is a sequel, supposedly, to “Chase Me”, it seems like he wants to harness something that the girls have – maybe it’s their power or their souls. He still seems to be the protagonist of the story, but not one we should necessarily feel sympathy for.

JiU, Handong, and Dami, meanwhile, are not having it. They lurk in their world, by the mirror, watching Donghyuk read the book and occasionally messing with things in their world. At one point Donghyuk is flipping the book, when Handong appears on screen for an instant, peering through the mirror. Suddenly her eye is superimposed over everything and he’s forced to stop what he’s doing. He goes towards the mirror, only to see a glimpse of JiU in the mirror.

Not long after, we get to Dami reaching through the mirror to get the ritual book. The girls return to the circle and we see JiU burning the page that triggered the wooden hands on SuA, which then cuts to SuA surrounded by the burning arms, unscathed.

JiU, Handong, and Dami rip books off the shelves, which causes a whirlwind of papers inside Donghyuk’s room. Donghyuk walks towards the mirror, picking up a dreamcatcher, then looks back into the mirror, which is empty.

In between inserts, the video cuts to him, now entrapped in the mirror, with JiU, Handong, and Dami all looking at him, now wearing medieval cloaks. The final few shots of the music video are of the girls walking through the woods, all wearing cloaks and carrying torches. One of them (presumably Dami) drops the book, and we see the book on the floor of the woods as the music fades out.

“Good Night” is much harder to unpack than “Chase Me” because there is more going on, as well as a universe with rules that might be well-defined as far as the script is concerned, but are not well defined by extension to the viewers. When that happens it’s hard to differentiate aesthetics from actual story elements.

The color scheme is not nearly as bold as it was in “Chase Me” and not as memorable as it is in later videos, particularly “Fly High” and “You and I”. It does not differentiate particular segments of the video well, at least in terms of color. The biggest counter argument to this point is the fact that the inserts have a variety of color schemes, including pastel pinks that dominate the screen, and the two rooms are differentiated very slightly in hue. The girls’ room has always felt more blue to me, and Donghyuk’s room has always felt more purple. However, when I went back to watch the video so I could write this review, I realized that the rooms were mostly lit and colored the same, but the outfits of the characters were what I was focusing on – the black allowed the purple-ish hue to come through in Donghyuk’s room, and the light colors allowed the blue to be more visible in the girls’ room. They were also lit slightly differently, but more to keep light on the girls on the floor than to indicate an atmospheric change. So the two spaces have very few differences ultimately, which feels like a wasted opportunity – why not have more differences in the mirrored rooms?

The cuts are also extremely fast and the camerawork is more jittery. The sharp focus problem that “Chase Me” had comes back, only now we have weird blurring effects. So the video feels more artificial than Chase Me did, where it was still fairly consistent. We also have the wide aspect ratio, which makes these things stand out even more.

Of course, not everything about this video is negative. It has very compelling imagery and a clear feeling of a story. The dance routine is definitely powerful and the costumes, while I don’t like them as much as I like them in Dreamcatcher’s other videos, they do give the sense of who these characters are and make you feel intrigued. The sets are good, despite the poorly distinguished color grading. And the girls, of course, come across very well. Their inserts show a lot of personality and make you want to watch the video more. So while the film doesn’t do the best job it could have, it still does well insofar as making you want more.

“Good Night” hammers in the fact that something is going on with the members and that Donghyuk seems to be intrigued by it. He seems to know a lot about who these girls are but not anything about their abilities or how the magic works, and yet he definitely wants to harness their power. The ritual book is ultimately what makes this clear, at least to me. He seems amused and intrigued by the book, as if it holds answers. Furthermore, when he opens it and flips to pages, that’s when we see Gahyeon falling and SuA being attacked by a tree. He doesn’t appear to be causing these events but his ambivalence thereof seems to be a factor in why they’re still ongoing.

However, JiU, Handong, and Dami are consistently working at something, which ultimately appears to be bailing their friends out of their situation. I wouldn’t necessarily say they’re “higher up” or “more powerful” than their fellow members in this video but they seem to have more of an understanding of how their world works and how to manipulate it. That said, all seven of them seem to have some understanding of how to manipulate this world. SuA and Gahyeon seem victims of the world but that might just be because driving plot points of seven different characters is a tough thing to do. But the girls in the room clearly understand the magic at play, and Siyeon and Yoohyeon know how to get away from the people who are chasing them.

Why they’re being chased is ultimately unclear, and it doesn’t seem to have anything to do with the fact that their previous song was called “Chase Me”. My money is on the chasers being general demons of the mirrored world. They are definitely trapped in that world against their will, but it is not apparent as to whether or not they ever get out of it. It appears that they do, or at least begin some sort of journey out of that world. If we presume that they’re dead, then maybe the mirrored world is some sort of purgatory or hell, and they have to move on, be it to heaven or to a reincarnated life. We don’t have much to go on to that end but it is a possibility.

“Good Night” tries to be more original than “Chase Me” was but falls short of its predecessor. However, that might have been beneficial to Dreamcatcher. “Fly High” came out not long after “Good Night” and that video has a lot of original elements, traditional horror, and K-Pop staples, making it a beautiful video. “Good Night” put the pieces in place for Dreamcatcher to explore more original ideas into their later videos, while still giving them a lot of room to grow. It is a great sequel in that respect, because it makes the viewer want to see more, and that, ultimately, is what a music video is there to do.