K-Pop and Horror – A Complete Deconstruction

K-Pop and horror is an unlikely combination, but it makes a lot of sense. K-Pop relies heavily on background details or subtle things to communicate ideas, and horror works best when it’s details that communicate a sense of tension. The issue that arises is: how do you make the bands seem cool when you are also trying to creep people out? How do you get close to the edge without crossing the line?

Most bands get around this by taking horror tropes and not actually making the video scary. Which isn’t a bad thing! I’m all for comedy videos involving zombies or vampires! And this category actually gives us some interesting examples. T-ARA’s song “Lovey Dovey” is in this nebulous area where it’s mostly a comedy video but it plays with horror and zombie tropes to give a sense of unease, especially at the beginning. It’s also meant to be a callback to Michael Jackson’s “Thriller”, which has comedic elements as well (though I’d argue it’s mostly straight horror.)

Even so, despite the general sense of unease, “Lovey Dovey” is more funny than scary. The girls continue dancing as zombies attack, until they’re eventually overrun. Then afterwards, they still continue dancing, and they’re still pretty cute zombies with minimal decay. It’s not a very frightening video, it’s just good fun. And that’s all right too! I love “Lovey Dovey” with all my heart.

But I’m a sucker for horror, so let’s look at something legitimately creepy.

(Also, I’ve written about Dreamcatcher so much that I’m not going to cover them here. I’m sorry in advance, I have a lot of articles on them already so I wanted to cover horror in other artists’ repertoires. If you are interested in Dreamcatcher, please click here!)

The Cross Gene Conundrum

Cross Gene is a band that kind of went under everyone’s radar. And it makes sense why: they kind of never broke out of music show hell, minus that one time their dance for “Amazing Bad Lady” was banned for being too sexual. (In fact, they’re the only boy group to ever have a dance banned.) After two out of the six members left the band (one of whom was Takuya, one of the band’s leaders) I find it extremely unlikely that another comeback will happen.

That said, Cross Gene did some crazy things when they were active. They’re probably best known for doing a whole zombie movie, ZEDD, to promote one song in the last three minuets. And the zombie movie is kind of…bad, honestly. Most of the background actors are terrible and the plot makes little to no sense. (Sorry to all the high school friends I forced to watch it when I was a hardcore stan.) But the band members are the best part of it – they all do a fantastic job. The mood shifts from generally lighthearted to downright heartbreaking halfway through, and their acting sells it, making it a fun watch. The zombie design is also pretty creepy, and there are some legitimate scares. So it’s honestly worth watching all 40 minutes, just don’t expect Train to Busan.

But we’re not actually going to talk about ZEDD. We’re going to talk about Cross Gene’s video “Black or White”.

“Black or White” is actually one of my favorite K-Pop videos because it completely shook me when I first saw it. The six members of Cross Gene are trapped in various nightmare situations – a car crash, a coffin, a warehouse chase, a creepy bedroom, an abandoned hospital, and a bathroom where all water turns to blood. The members of the band are plagued by these nightmares in various ways, but things take a turn for the worst when they’re killed by mirror versions of themselves.

“Black or White” is straight up creepy. Everything is grungy and dirty, but the members themselves – particularly their mirror counterparts – are mostly pristine until they’re bloodied. The video itself is sharpened to high heaven, so all the details are uncannily crisp. The death scenes are incredibly visual and creative as well as not being overly gory (save the one with the glass shard.) The sound design is also equally creepy, as most noises are not heard under the music, just the ones that maximize the emotional impact.

And the acting.

Oh my god, the acting.

I don’t know what Shin was smoking the day of filming, but when his mirror self drowns him in a blood filled sink, you believe it. You believe both him struggling to breathe and his mirror trying to kill him. Yongseok too is also a hidden gem, getting choked out by his mirror self and his eyes rolling back as he dies. All of the members are great actors (as evidenced by how they single-handedly prevent ZEDD from being unforgivably awful) so you just can’t look away. It’s honestly fantastic.

Um…Shin? You okay there?

So far we have two examples on opposite ends of the horror spectrum. We have the fun, lighthearted “Lovey Dovey” and we have the dark, intense “Black or White”. But what other videos are scattered across the spectrum? Let’s look at three different interpretations of what horror can be:

Crazy Horror

If you haven’t seen SHINee’s “Married to the Music,” now is the time to stop and just have the experience. While the video is incredibly effective no matter how many times you’ve watched it, there’s something to be said about just watching on your own. So before you keep reading, stop and enjoy the surreal experience this video is.

Okay. Let’s get started.

“Married to the Music” is a bizarre music video. I don’t know if it’s scary with a capital S, but it’s definitely creepy, unsettling, unnerving…it’s something. But it’s still fun. It has a plot thread – a girl literally stealing body parts of the SHINee members to create a perfect boyfriend. But what actually makes it scary is the…weird stuff that goes on. In no particular order:

  • Minho’s head getting set on fire
  • Magic drinks that make the party appear/disappear at will
  • A disoriented Onew getting his nose stolen
  • Taemin’s eyes getting bashed out of his head
  • Key’s head sliding off a knife then getting punted into the air while he continues singing
  • A kiss ripping off Jonghyun’s lips
  • Color changing cookies making Jonghyun puke confetti
  • People dancing in the puke confetti

What actually makes this video weird aren’t overt horror aspects, though. Instead, it’s the actual filmmaking style that’s most bizarre. The video continuously changes styles, from tracking Onew as he fumbles around drunkenly to one-point perspective on Minho (and Key’s discarded head.) Bright colors juxtapose what should be fairly horrific visuals, which, while adding humor, also serve to make you feel a lot more disturbed. There’s also the fact that you never know what time of day it is or how time is passing, which just generally disorients the viewer. You don’t even know what time period it’s in based on the incredibly inconsistent costumes.

The collection of bright colors, disturbing imagery, and lack of consistency in visual style make a consistently bizarre music video. Will it give you nightmares? Probably not, but it gives you an experience, a thrill of watching something unlike anything else. It is incredibly visceral, but that actually contributes to the charm. Nothing like watching people rush to catch puke confetti when you’re having a bad day.

Got your nose.

Glamorous Horror

It’s no question that sometimes monsters are characterized as sexy or glamorous – that’s the whole premise of Twilight. Rather than being afraid of the unknown, some people find the mystery and ambiguity intriguing. And it’s easy to see the appeal – so of course K-Pop capitalizes on this as well.

One of the best examples of this is Sunmi’s “Full Moon”. Sunmi stars in the video (along with the rapper Lena) as a cerebral vampire girl in a nightgown, who bites the neck of a man (unsurprisingly.) We learn that he is paraplegic, and through a flashback, we also see that he knew Sunmi, or at least admired her from a distance. In the final moments of the video, the man transfers and awakens as a vampire, potentially curing him of his inability to walk.

The mythos of vampires in “Full Moon” is revealed mostly indirectly, but it works. Everything takes place during nighttime, so we can infer that this isn’t a sparkly situation. Sunmi and Lena have super speed, and Lena and the backup dancers can teleport. There’s also a lot of traditional vampire iconography, like coffins, standing on rooftops, and painful transformations. Most importantly though, Sunmi seems indifferent to the pain the man is going through, even smiling as he transforms, probably because she knows what he’s turning into.

Sunmi should get her own vampire drama, honestly…

The dance also has an important function in “Full Moon.” The cutaways to Sunmi’s dance sequences do more than show off her abilities, they establish how elegant and seductive she is when she’s not around humans. Assuming the other backup dancers are vampires or otherworldly beings, this is what Vampire Sunmi is like when completely in her element. This is the seductive world that the man will eventually find himself in when he awakens as a vampire and joins Sunmi.

Another addition to this category is 4minute’s “Volume Up,” which is light on the story but heavy on the aesthetic. It’s not really clear what the concept is – though you assume vampire because of HyunA’s red eyes – but everything is so beautiful to look at that you honestly don’t care. And it doesn’t seem random, it seems meticulous – there is a concept here, but they keep it mysterious. So while indirect about the kind of supernatural they’re working with, it still works effectively.

Subtle Horror

We can’t get through an article on horror without talking about VIXX. VIXX are unabashedly the untouched kings of K-Pop horror, largely because they span the whole range from outright scary to melancholy. But one of the things they are fantastic at is subtle, subdued horror, the kind that sits with you for a long time.

The example most of you are probably thinking of is “Voodoo Doll”. (I actually have an article on that video already, where I discuss the symbolism of an abusive relationship.) But we all know that “Voodoo Doll” is a tour de force of K-Pop horror. In fact, it’s arguably the first viable horror MV in the Korean Pop industry. In the spirit of keeping things new and fresh, we’re going to talk about two other videos – “Blossom Tears” and “Eternity”.

“Blossom Tears,” a duet with VIXX’s lead vocal Leo and another singer named Lyn, is a bit more obviously creepy. The music video follows a couple comprised of Leo and Lyn that we very quickly learn is abusive. Leo’s character – a fashion designer/tailor – is prone to violent fits of rage; while Lyn’s character – his girlfriend – tries to get through to him. Through small story hints – a bottle of pills here, a mysterious box there – we get a sense that Leo’s problems have been persistent throughout his life.

Leo is honestly a fantastic actor because I am very afraid of him here.

The climax of the video revolves around Leo finding Lyn dead in a bathtub. His pill bottle lies empty on the floor, surrounded by rose petals, and his box sits open next to the bathtub – it implies that Lyn discovered Leo’s dark secrets and decided to kill herself. However, what makes this video deeply unsettling is that it’s not that clear. Immediately before this, there was a scene where Lyn embraced Leo, and Leo looks at the dress he was making from across the room. His eyes are blank and predatory – it’s downright creepy.

The creepiness is compounded when we find out Leo has a shelf of preserved organs and turns Lyn into his mannequin so she can wear his dress.

“Blossom Tears” gets under your skin because it spends the entire duration of the video making you feel uneasy, and it isn’t until the end you learn what Leo is doing to all of his past girlfriends. And then, when the reveal comes, you’re like “UM. HOW ABOUT NO. THANKS.” It doesn’t need to be full of jump-scares or monsters. What makes it good is the fact that it’s not trying to be scary, but unnerving. The ending, where Lyn is wearing Leo’s dress in death, is particularly uncanny, and that makes it more disturbing.

“Eternity” is very similar in how it achieves a horror experience. This time featuring all six of the VIXX members, the video seems like it’s relatively happy at first. The members are shown with their girlfriends (all played by the same girl) in various situations (painting, dancing, playing piano, drinking coffee, or just teasing.) Because of the forlorn and intense expressions of the members while they sing, you do have a sense that the video it will end badly for everyone involved but you don’t know how. The aesthetic of the video itself also contributes to the feeling of unease, with the generally muted colors and perpetual blue making seemingly happy images feel more melancholy.

Then the girl turns to dust.

We see the members looking around for their girlfriend, leaving us thinking potentially that she’s just gone, maybe a ghost. But then Ravi is dancing with the air, in blissful ignorance, while the girl is watching him from across the room. We see N interacting with the air as well, though it’s only a glimpse in reverse. And lastly, Ken’s picture of the girl disappears in the final notes of the song, showing that the girl was never real to begin with.

This definitely counts as horror because it’s unabashedly eerie. It breaks your expectations of where the story is going towards the end and casts the rest of the video in a different light. The plot itself captures the nuance of the song, specifically tonally as it has both elements of cheerfulness and gloominess. It sticks with you long after you watch it, more than I would say “Blossom Tears” does. Both are excellent, but “Eternity” is the one that makes you contemplate your own existence when you’re done.


Horror is not a genre that is built exclusively on motifs and monsters – rather, it’s built on feelings of mystery and despair. While you wouldn’t say “Married to the Music” is necessarily straight-up horror, enough elements are pulled from the genre to make an unsettling viewing. Just because “Eternity” and “Full Moon” don’t necessarily adhere to typical genre conventions of horror doesn’t mean they aren’t considered a part of the genre either. The thrill of being scared, regardless of format – that’s part of the fun. Horror is an ambience of unease, not a jumpscare.

Leo’s “Romanticism” – Principles of Filmmaking

Before we start, I just want to apologize for the lack of uploads these past months. School took a lot out of me and since I’m on vacation, I have a number of personal projects that I’ve been working on, one of which will be announced soon. Also, because of the event in April, K-Pop for Filmmakers, I had the most historical case of burnout, and it took a long time to get my creative juices flowing again. So here we are, two months later, finally with an article. In order to prevent this kind of burnout from happening again, I’m going to stop with the regimented schedule, but also add more personal updates. I will also write smaller articles so that they can come more often.

I talk about VIXX way too much in this blog but here we are again, with another solo – instead of Ravi, though, we have Leo. Leo, or Jung Taekwoon, is the second eldest member of VIXX, as well as one of the band’s primary vocalists. He’s a fan favorite for a number of reasons – early in his career he was quiet and reserved. Members would play games like “make Leo laugh” to try to get him to break under pressure, usually by blowing balloons in his face or doing aegyo and whatnot.

As VIXX evolved so did Leo. He became much more outgoing and lively on screen, and his quietness turned into something more artistic. Silent cuteness turned into an ethereal beauty. This is a transformation that all of the VIXX members went through. I remember seeing VIXX live when I was a teenager, and my dad commented that in their dance routines, they moved like paintings. Every move was a work of art.

Leo in particular tends to embody this artistic sensibility. While the other members of VIXX definitely do (I spoke a lot about this in my article on Ravi’s “NIRVANA + Alcohol”) they also tend to delve into comedy a lot and while Leo does do that, he has a different angle for it. Rather than making jokes he usually comes at comedy from a more serious angle. This is likely because he’s an actor as well as a singer (most members of VIXX are) but he prefers to adopt characters rather than make gags. As a result, most of what you get with him is subtle and flowing as opposed to handed to you outright.

All this in mind, Leo’s song “Romanticism” is in turn about someone he views as a work of art (to quote, “a pervading and perfect masterpiece”.) The song is all about sensuality. It’s very provocative while still classy. It’s very smooth, mostly electronic sounds, kind of like listening to music through dream. It’s not very “hooky” but it’s still a nice song to listen to on a warm day or on a date night. It’s not meant to be powerful, it’s meant to be sweet and romantic.

The video is almost purely visual, and I don’t mean that in a bad way at all. A lack of story is not a detriment to a music video. What pieces we have of a story are a woman running away, lights flashing, both Leo and the woman falling through the air with Leo reaching, and some scenes of them whispering and caressing each other.

The video ends with them sitting across a dining room table, staring blankly at each other, transitioning to Leo sitting at the end of the table alone. If we take what we see at face value (which we kind of have to considering the lack of story overall) is just a sensual relationship, but if the last scene is any indicator, there is probably not a lot of conversation between the two parties. This is a fallback of an overly physical relationship.

“Romanticism”, as an MV, is incredibly simple, which creates some brilliant uses of space to drive a mood forward. There are only five sets throughout the MV – a hallway, a bedroom, a dining room, a beach, and a studio. However, these locations turn out to be incredibly versatile. Bedrooms lend themselves well to close-ups and more creative angles, whereas hallways and long dining rooms generally require more consistent perspectives, usually focusing only on one or two points. Outdoor scenes give a sense of openness that’s hard to get – in fact nearly impossible – to get from a room of any kind, except maybe a cathedral. Studios are the most versatile sets, with lighting from all sorts of angles and the ability to change the lighting setup when necessary.

The color scheme of the video is mostly warm colors – golds, pinks, blues, and browns. Of course there’s white and black to offset both. However, the beach scene is very cool-toned, which we’ll come back to later. In fact, despite the warm colors, there are also plenty of times where the same colors are cool toned as opposed to warm toned. Cool tones give a sense of calm while warm tones give the feeling of passion. I feel like this is a pretty accurate description of Leo himself – a quietly crackling fire of musical and artistic spirit.

Let’s focus on what this fire is wearing. Stylists for K-Pop are always able to isolate the idol visually so that you are immediately able to identify them. Often, this is done by hair color, but the entire outfit needs to be able to highlight personality traits about the singer, and then the outfits of the dancers need to highlight the singer while underscoring those same traits. Leo’s style is generally large, thin shirts and tight pants. Big jackets are always a thing, and rarely are those jackets zipped up. It’s a very polished look but it’s also very free looking. He wears black and white, with occasional blue and gold accents.

While dancers wear these colors too in this video, often they will wear white while Leo wears black, or a different style of clothes so that it’s obvious who’s the centerpiece. The girlfriend character wears pink, light and dark, and is the only person in the video who does this, so she is immediately recognizable. She also wears dresses, skirts, etc. which gives her a unique silhouette. As stated before, hair is also a big factor. Leo’s hair is blonde, unlike anyone else, and he has some nice angular side bangs going on. Likewise, his girlfriend in the video is the only girl with short hair.

Ultimately though – this is all well and good, but the video stands out in one powerful way. Lighting. The video is lit in very clever ways, since most of it was filmed indoors, on sound stages. For example, the studio I mentioned earlier was lit in different ways – with a diffuse light behind that changes color, face and fill lighting in the front, and LED lighting on top of the awning. This allows for a number of different lighting options and since it’s easy to change the colors of those lights with gels (or even via computer) you can construct a wide variety of moods.

In other shots, there is a significant use of “practical” lighting. Practical lighting is when a lighting fixture in the scene is visible to the audience. When you see a lamp in a movie, that’s practical lighting. In this case, there are candles, ceiling lamps, and table lamps. At certain points throughout the video the lamps in the hallway flicker.

But what makes this lighting interesting is that it lends itself to surrealism. The combination of the practical lights, something we are all very familiar with, and diffused background lights make the space feel like it’s glowing. The combination of the two is somewhat otherworldly.

The most interesting use of lighting though is in the beach scenes. They’re filmed after the “golden hour”, which is when the sun is about to set and the light is intense. These shots, instead, are much softer. Clouds streak across the horizon but there is still plenty of sky to see. It’s a nice soft blue, with gold from the little bit of sun we can see. But what makes it fascinating is they still brought face lights for Leo. The face lights are pink, putting him in a stark contrast to the background. While everything else is cold and somewhat gentle, he is a bright highlight, like a posh firework.

What makes “Romanticism” special is its simple understanding of the principles of filmmaking. It doesn’t require fancy hair or masks or high heels to make an experience worthwhile. I think the lesson Leo gives us is not to let extravagance get in the way of the soul of the art – and this music video is a clear example of that.

Ravi’s “NIRVANA + ALCOHOL REMIX” – Beauty in Motion

Warning: this song contains a fair amount of swearing. Swears are censored in the article, but I can’t say the same for the music.

This may be a K-Pop blog, which in other words means we’re talking about Korean, but today, let’s start with a different language. In Sanskrit, nirvana means “becoming extinguished.” In Buddhism, this means to “blow out” your desires and hatred in order to achieve a complete absence of suffering. It has been westernized to just mean heavenly, blissful, without care. Achieving Nirvana means that you’ve become enlightened. You’re blessed. You’re free.

Now let’s do another vocabulary lesson. Alcohol. A controlled substance, recreationally used in some cases, medically used in others. It is known for lowering inhibitions, relaxing the mind, inducing depression, and in many cases, causing fatal accidents. Ancient cultures worshipped it, and many people still do. It’s one of the oldest drugs on earth, and it’s definitely one of the most addictive. And yet, despite its destructiveness, no one can seem to pull away from it.

Kim Wonsik, known more colloquially by his stage name “Ravi”, released his mixtape NIRVANA in early 2018. Ravi has been doing mixtures for several years now in conjunction with his promotions alongside boyband VIXX. VIXX is known for two things primarily – their horror music video “Voodoo Doll”, which I’ve mentioned multiple times in my articles on Dreamcatcher, and for being invited to a private concert for the International Olympic Committee by the President of South Korea to perform their traditional Korean-style dance “Shangri-La”. Even so, each of the members has a career in their own right. Until recently, all six of them still lived together in a dorm by choice – I say until recently just because the leader decided to move into his own place right before military service – and yet, they continue doing music together as a whole. To me, that’s the mark of artists who enjoy working together.

But Ravi is an interesting case. He’s been writing for the band for years, mainly his own raps so he can keep his own tempo and intonation. You’ll see this a lot with artists, particularly in K-Pop. One of his favorite artists is G-Dragon, so we can consider him a spiritual successor thereof. But his style is unique, as his voice. Intelligent and fundamentally educational concepts are interspersed with “f***in” and other swear words. A bad*ss rap riff will be cut short by him jumping at the sight of a fly. He’ll wear rugged clothing in one shot and a full three piece suit in another. He’ll be surrounded by half-naked women in one music video and then in the next mixtape say that men who disrespect women should “eat their d***s like candy”. That is an actual lyric of his. One thing’s for sure, in an industry where there are tons of rappers, all of different walks of life and different perspectives, Ravi is enigmatic.

The music video for “NIRVANA”, however, isn’t solely for the one song. Towards the end, the entire video makes a sharp turn to something tonally different. It ends with his song “Alcohol”. The transition is so seamless, I didn’t realize they were two different songs. Nevertheless, the content of those songs is very different. “NIRVANA” is about someone who is content with himself. Alcohol is about someone who drinks to distract from his problems. It’s strange, but it’s revealing about the kind of person Ravi is. He’s someone who doesn’t see contentedness and depression as mutually exclusive subjects for an artist. It’s oddly refreshing.

The video, filmed by Brainshock Pictures, is oddly surrealist – doesn’t surprise me from the perspective of a fan of Ravi, but it’s still unlike other K-Pop videos. It does something most K-Pop videos don’t try to do. It doesn’t try to distract you. Instead it makes you calm. It makes you relaxed. You can sit back and actually enjoy his voice – and the video mimics his voice. Not the other way around. You’re not just experiencing a performance artist – you’re experiencing a musical artist.

Ravi’s voice is perfect for this kind of filmmaking because he’s very percussive in his speech and he has a good range. His songwriting is almost like painting a picture. Even I, someone who doesn’t understand Korean fluently, can feel his intention just from the way he raps. He paints pictures with his voice. Combine that with superb sound mixing on the part of Ravi, PUFF, and Park Jimin, the guest singer on the album and you have something masterful. Whether or not you like rap, you can tell it’s handled with care – therefore the video must be handled the same way.

NIRVANA

“NIRVANA” as a song is an experience in of itself. It starts out with static that faintly sounds like the outdoors, then moves into chimes with a very soft melody behind them, and a woman speaking in what I believe is French. What’s interesting is what the video does in these opening notes: the first shot, during the static, is of Ravi standing in what appears to be a desert of some kind, flipped upside down. The next shots are of Ravi sitting on top of a rock, Ravi blindfolded standing with the phases of the moon, two Ravis mirrored across the sky, and Ravi standing with the blindfold, Ravi standing in the desert again, and a sunset.

What’s incredible is how these shots are colored and edited to match the music. The music has hardly begun, and yet we have something that works with it perfectly visually. The entire music video goes along these lines, making something with very little story and instead, aesthetics. It’s made to make you feel good, and that’s what it does.

Let’s talk about the editing for a hot minute. When editing music videos, you have to keep one eye on the sound waves and another on the viewport. You also have to be mindful of how the visuals themselves capture the sound – you don’t need to edit a clip if you have visual components already that indicate rhythm. The screen is going to be your friend and your enemy.

The movement that already exists on screen is mostly Ravi’s movements. He’s by himself for most of these shots, and when he’s with someone, he’s with himself. So how do you make more movement, more beats, out of his movements? Well you follow his hands. With almost every sweep, every gesture, some effect makes the video pulse, or glitch. If there isn’t, there will likely be a cut in the video, or a beat drop in the song to capture that movement.

The filmmakers aren’t content to just let him be by himself and let that be a continuous uninterrupted shot. There might be a prism glitch, or it might be colored such that it’s clearly edited. The thing is, it feels like he’s running through a parallel dimension more than it feels like there are effects layered on top. There are moments where it feels unreal – but it’s also not really meant to feel real. It’s meant more to capture the mood.

Some of the effects are a sort of scrubbing, as if you’re messing with a record player. Others are retiming, giving the same effect. Pictures will be played on reverse and then played again forward. Sometimes you see Ravi and you’ll see other versions of him superimposed over him. Sometimes the screen moves almost like a liquid, as if the visuals themselves are rolling off Ravi’s tongue. Even if you see the same effect twice, it never feels like the same effect.

The colors are very bold and deeply saturated, and yet it’s constantly changing. Ravi runs through pink fields, dances in purple ones, hovers under turquoise skies and runs alongside an orange ocean. It feels like they went to Home Depot and plucked the prettiest, boldest colors off a wall, regardless of what they were. And yet the colors are picked for specific reasons – blue is associated with peace, purple invokes romanticism, pink invokes playfulness, sunset orange catches the eye, and the spots of red create a sense of boldness. Combine that with he prevailing black in the clothing and shadows and you have this ambiguous calm. It’s a miniature Nirvana.

Symbolically I’m not 100% sure what the video is meant to convey other than an emotion, but I have a guess. I think part of it is meant to inherently be about wonderment. We see numerous times a moon that’s almost pulled to Earth. It’s like a lite Majora’s Mask.

However there also appears to be a theme of solitude, as well as mirroring. Mirroring in particular seems to be a theme as we see Ravi interact with himself. If we combine all the motifs (wonderment, solitude, and mirroring) we can assume that it’s meant to be about someone accepting themselves and seeing themselves in the same cosmic way we see the moon.

ALCOHOL

Let’s juxtapose this with “ALCOHOL” – the song “ALCOHOL” is about someone actively trying to avoid their problems. The video features a lot of typical hip-hop imagery (dancing and cars mostly) but it has a different feeling to it. The dancing seems less like happy dancing and more like people trying to bury their problems.

Ravi barely smiles in this video but his expression isn’t calm, it’s aggressive. It’s like he’s pushing you back with his face. He wants you to not feel bad for him.

Red is a prevailing theme in this one – red, the color of boldness and passion. But there is an inherent darkness to it. It’s the color of blood, and it’s the color of a siren. It is a color that can be both cold and harsh as well as warm and inviting. This entire part of the music video is a lit fire, of neon lights and underground dance clubs – a welcoming and yet toxic environment. Dance clubs thrive on physical human connection and yet omit verbal connection. And verbal connection is the entirety of Ravi’s medium.

We see Ravi in the video under lights, drinking and rapping, moving between people, looking around as if trying to look for people he could know. There’s an inherent nihilism to it. It’s like he’s not searching for a person, but for a purpose.

We sometimes see people look at the camera and make eye contact with it, as if they’re looking at him, or perhaps through him.

I’m going to go out on limb that Ravi isn’t literally an alcoholic but instead is trying to draw on the cultural understanding of alcohol in Korea. Drinking is not only a pastime in Korea – it’s a staple of how people interact. It’s prevalent in dramas regardless of the kind. Being drunk is not okay and yet you’re expected to keep drinking. Combine that with the high suicide rate in Korea and you have a recipe for a number of problems. Further mixing in the pressures of idol culture, and Ravi seems not to be talking about alcohol itself – he’s talking about pain.

Why did he choose to put “NIRVANA” and “ALCOHOL” together? I mean you could argue that it’s done for solely the music, but there’s something special about pairing up a song about loving yourself with a song about your sorrows. It sounds like someone who loves himself but is still trying to search for something in his life that he can’t really tell is missing. It could also be someone who only learns to move past their heartache by loving themselves. That would mean that from a story perspective, “Alcohol” is before “NIRVANA” but that said – I don’t think that there is meant to be a story here. If anything, the complete music video is a character study. We see someone navigating a world and learning to love himself while still finding himself trapped in this endless cycle of harm.

And yet, in spite of all this, the video is peaceful. It wants you to get pulled into a catharsis that the visuals create, and feel what it’s trying to get you to feel. You want to reach out, you want to know, and you want to understand. But you also want to be relaxed. You don’t want to want anything. In a way, there’s no video more perfect for a song called “NIRVANA”. It lulls you into a state of bliss and yet is aware of all of the agony it tries to communicate.

Ravi is an incredible artist. There is no question about it. He puts his thoughts there for you. More than that – he puts his heart in front of you. He wants you to feel something. And you feel it from he vibration of his voice to the stares off camera. “NIRVANA + ALCOHOL” is composed of both visual and auditory craftsmanship. And in a time where we’re oversaturated by boy groups under technicolor lights, it’s nice to see an artist who has a mind beyond the stage.