Tag: bts

K-Pop is Art – let’s take it seriously.

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When I was fourteen, K-Pop was starting to pop up in western reaction videos. Random YouTubers would either post on their own channels or congregate with bigger names like the Fine Bros., where they would react to videos such as “Fantastic Baby” and “I Got a Boy”. One of the things I noticed repeatedly through these reactions is how much the videos were played up as a joke. People would look at the brightly colored hair and hear the English choruses mixed in with the Korean and laugh because the phrase “Fantastic Baby” seemed like a stupid non-sequitur compared to everything else going on.

Obviously, being a fourteen year old, I thought the videos were hilarious as well. Nevertheless, when I finally took my deep dive into K-Pop during high school, I began to actually look at the videos more closely. I noticed the burning cars in “Fantastic Baby” and remembered that one of the members, Daesung, had been in a car accident where someone had died, and had taken a break from singing for almost a year out of guilt. He was chained to a wall, like a prisoner. That got me wondering what was going on in the video as a whole, and I started looking into it more closely. I found very few analyses that covered it in any detail – which is actually one of the reasons I started this blog.

Fast forward about seven years later. I’m complying with the stay-at-home order and working on some personal projects. I tend to listen to music while I work because it keeps my brain from wandering too far. In this case, I was listening to a lot of 4minute, and I stumbled across their song “Whatcha Doin’ Today” and started listening to it.

I got incredibly distracted because I didn’t know what on earth was going on.

Sohyun was cleaning a carpet, Gayoon was playing with the Disney Channel wand, Jihyun made men make out with magic candy and has their heads inflate like balloons, Jiyoon was sitting on a toilet with her pants around her ankles, and HyunA was…being HyunA I guess. (Ironically she may be the least weird in the whole video.) Everyone’s wearing shiny dresses and bows, up to childish antics or over-sexualized antics, and partying like it’s the end of the world. And there’s no clear story to any of these scenes, so it’s really unclear what’s going on at any point. For all we know this is a day in the life of 4minute, though I doubt any of us would be surprised.

Screenshots from 4minute’s “Whatcha Doin Today”

I wasn’t going to write the video off, though. It was weird, but K-Pop usually uses weirdness as a thematic device to communicate something. Even the most bizarre images are done with very specific intent. After way too many viewings, I can infer that “Whatcha Doin’ Today” is probably a satire of various traits of masculinity and femininity. It’s not necessarily making a statement on whether or not those traits are bad or good, but it’s exaggerating those stereotypes, both among the female characters (the members and their backup dancers) and the male characters (more backup dancers.) The various members of 4minute are not dressed conservatively, but their outfits are comparatively everyday than the outfits the male and female backup dancers wear. They also act as the dominant characters in every scene they appear, picking on men and being attended to by women. The other characters, regardless of gender, are objects of attraction, dressed homogeneously and obeying the members (or being teased by them.) In short, the video is satire about the ways we objectify both sexes.

As for the various weird images, like school hallways with lockers and bathrooms and parties, these are actually very literal interpretations of the lyrics. Gayoon asks for an Americano and some guy comes out from under a table to present her with one. Sohyun talks about being at school and doing housecleaning, with those lines directly corresponding to her locations. The bathroom isn’t explicitly mentioned but Jiyoon’s corresponding rap verse correlates with the choreography: when she says that people watch boring shows on TV and laugh, all the backup dancers turn towards her. The images of people partying usually correspond with someone announcing a party or saying “have fun!” However, because of the language barrier between Korea and the west, a lot of that is lost when people aren’t motivated to turn on subtitles. What is directly connected to the song seems irrelevant because people can’t actually tell what is or isn’t connected.

This train of thought got me thinking more broadly about what we in America qualify as weird when it comes to K-Pop, and why we’re so ready to write K-Pop off as bizarre without trying to understand it. And why the answer seems to be obvious – culture barriers between the east and west – I’m more interested in understanding the specifics of what we classify as weird. My focus with this blog is filmmaking, so what are the filmmaking techniques specific to K-Pop that people in America actively avoid understanding?

The big feature of K-Pop is that it’s very rare that a K-Pop music video gives you all the information at face value. Even if you have the lyrics to go off of, usually the videos get meta with their symbolism. Often this is done through production design, where details about the world are what communicate things to the audience. Even narrative-based videos will often have some sort of a reversal at the end that changes how you view the whole MV.

For the sake of this analysis, we’re not going to talk about videos that are intentionally dark or serious. We’re going to keep it on the happier end of the spectrum, because lighthearted music videos tend to have the most “weirdness” potential. Furthermore, serious videos tend to be more overt about when they’re making a statement (regardless of what culture or genre the video is from) whereas things that are meant to be consumer-friendly have room to be discreet.

Within K-Pop there are four general categories for videos that sit on the lighthearted end of the spectrum. These are Coolness-Driven, Narrative-Driven, Performance-Driven, and Statement-Driven. These categories are not mutually exclusive, as something narrative-driven can also put a strong emphasis on making a point, coolness-driven videos can have a strong emphasis on the dance. With that in mind, let’s get into the various categories:

Coolness-Driven K-Pop Videos

Screenshot from Orange Caramel’s “My Copycat”

The number one category that drives western scrutiny of how “weird” K-Pop can be is the Coolness-Driven (CD) category. CD videos basically center around how cool the artists in question are. G-Dragon’s videos circa 2012, “Crayon” especially, are usually in this category. It’s largely about spectacle, but generally there to drive the point that this singer is just so cool. Looking back at “Crayon”, G-Dragon is literally wearing a hat that says GIYONGCHY, which is a pun on his name (Kwon Jiyong) his stage name (G-Dragon) and the fashion brand Givenchy. That is some SERIOUS pun game with the only purpose of making G-Dragon seem like the coolest person around – not only can he afford Givenchy, he’s so rich he can probably own his own fashion house. This of course assumes that you associate wealth with coolness; the two are not mutually inclusive in my opinion, but it works in “Crayon.”

What drives the CD category is a lot of aesthetic shots that are seemingly unrelated to anything happening in the story, assuming there even is a story. In girl group videos, this is largely centered around sexy, expensive outfits. In men, it’s…well, it’s about the same. But CD videos heavily emphasize the members themselves, so that you can both see yourselves in them and and see the members as especially cool. The dance, which is always a primary feature of K-Pop as a genre, is more secondary in this category. It’s more about holding up the singers as a desirable ideal, wherein the dance functions primarily to achieve that.

Screenshot from G-Dragon’s “Crayon”

Western audiences tend to conflate this attempt at establishing coolness as showy or tactless. In some cases they’re right, the flashy visuals can be dialed up to an extreme that doesn’t sit well. But that’s not K-Pop’s fault, that’s the artist’s fault. G-Dragon went too far with “MichiGo” (don’t look it up, trust me) being extremely flashy and provocative to the point of being creepy. But that’s not a reason to write off K-Pop as a whole. It’s an extreme example. There are plenty of instances where western media artists do the same thing. So why is K-Pop exposed to more scrutiny?

Examples of CD videos include: AOA’s “Miniskirt”, NU’EST’s “Action”, Blackpink’s “Boombayah”, miss A’s “Hush”

Narrative-Driven K-Pop Videos

Screenshot from Girls’ Generation’s “I Got A Boy”

Narrative-Driven (ND) videos are videos where a story features primarily, acting as a vehicle for us to get to know the members of a band. The story can be extremely simple, like a bunch of nerdy girls learning how to be sexy to win a contest (T-ARA’s “So Crazy”) or falling in love with a girl but being so shy that you panic every time she approaches you. (Seventeen’s “Nice”) Sometimes the story is vague, but the setting is prominent, so you get a sense of a story while the plot is reduced to only a few moments of action. (TWICE’s “Like OOH-AHH”, EXID’s “L.I.E”) But even when the story is simple or implicit, the video is incomplete without it.

On the other hand, there are videos where the story is a major part of the experience. The best example I can think of is C-Clown’s “Far Away… Young Love”. The video is at first glance very serious, but quickly becomes anything but, which is why I count it as a lighthearted example. There are two versions of the video, one with the other members of C-Clown and one with just Kangjun. The solo version, however, is the one we’re talking about, but the other one (the “Member Version”) is totally worth watching anyway. I honestly don’t want to spoil it for people, please watch it. I beg of you.

Screenshot from C-Clown’s “Far Away… Young Love”

The point is everything in the video is played up for comedy, but because we spend so much time with Kangjun and get to know his character in this video, we get the sense that we know him. (Even though we don’t really. Please beware the dangers of parasocial relationships.) ND K-Pop videos are meant for us to have a very direct relationship with the singers in them. We see how the members react to the various changes in their environment, what relationships form, and most importantly, what actions they take, if any, to change their situation.

Sometimes this actually trickles into expanded universe territory, as narratives will form across videos and you learn about the members as if they were characters in a TV show. BTS is the example everyone thinks of, and they did establish the connected universe as a viable option for K-Pop bands. But I want to bring up VIXX’s “Conception” series, which had an implicit narrative explored through different aesthetics. LOONA, which has the LOONAVERSE, is also worth mentioning. I honestly don’t know much about the LOONAVERSE, but the wiki has a very good breakdown of all the different theories surrounding it.

Last but not least, Dreamcatcher has at least one connected universe in its music videos. Which I promised I’d cover a year ago. I am sorry. It will happen soon, I promise!

The story delivery is what confuses people in America. This may be because a K-Pop video is drawing specifically on Korean cultural norms that are virtually unknown to western audiences, but I honestly can’t think of too many examples of that. It may come down to a difference in storytelling technique – again, K-Pop largely relies on “meta” details to communicate something to the audience. There are also issues that plague music videos in general: people mistaken melodrama for a lack of quality, or see the implied story as incomplete rather than implied. However, it’s worth noting that many western artists of VERY high acclaim make story-based videos that are over-the-top, melodramatic, and lack background detail to balance it, but get millions if not billions of views. Food for thought.

Examples of ND videos include: EXID’s “I Love You”, MAMAMOO’s “gogobebe”, SHINee’s “Married to the Music”, Super Junior’s “Black Suit”

Performance-Driven K-Pop Videos

Screenshot from Solar’s “Spit It Out”

Performance-Driven (PD) K-Pop is when the dance is more at the forefront than the members themselves. This isn’t as big a thing now, but it was really big in the early 2010s. SM Entertainment nailed these videos with bands like f(x) and EXO, with “Electric Shock” and “Overdose” respectively. miss A and T-ARA, while not from SM Entertainment, also nailed dances with such titles as miss A’s “Bad Girl Good Girl” and T-ARA’s “Sexy Love”. It has made a bit of a resurgence with bands like Momoland and Stray Kids, where the dance is the most primary part of their videos in many cases.

This can actually be a very positive thing for a band, because PD videos focus almost entirely on the members’ talents. It also makes departures from this format that much more noteworthy, such as f(x)’s “Red Light” and “4 Walls”. This format can also be picked up by any band with ease, since most K-Pop bands put a strong emphasis on dance. That said, I wouldn’t say this is picked up by all groups. BIGBANG’s videos generally lack choreography, focusing almost entirely on the vocal performances. (Arguably, these could indeed count as PD videos because the vocal performances feature so prominently.) That said, I’d argue that this is the most uniquely K-Pop category, as dance and other modes of onstage performance are so important to the genre as a whole.

The “weirdness” factor comes in when you consider that western videos don’t really emphasize performance in the same way. Whereas most K-Pop idols are strong all-around talents, western artists tend to focus on one category or another. Just because you’re a specialized singer does not mean you have to be a specialized dancer, and vice versa. It’s also my impression that westerners think idols who don’t perform on instruments are somehow not artists, just performers…as if not playing a guitar or the drums devalues the agonizing amount of time and training required to get the dance right. Art comes in many forms. K-Pop deserves to be recognized as such.

Examples of PD videos include: Red Velvet’s “Red Flavor”, GFRIEND’s “Glass Bead”, Pentagon’s “Shine”, 2NE1’s “Fire”

Statement-Driven K-Pop Videos

Screenshot from GOT7’s “Just Right”

This last category is the hardest to pin down, but it’s the most effective. Sometimes, K-Pop videos try to make statements about other forms of media. A lot of these tend to be serious, but as stated earlier, we’re explicitly talking about lighthearted videos that align more closely with “Fantastic Baby” and “Whatcha Doin’ Today”.

The driving aspect of Statement-Driven (SD) K-Pop videos is that there is an underlying theme or message that transcends the video, and it is communicated through the various filmmaking choices. This is intentionally vague on my part, precisely because there are so many ways this can be implemented. The thing that separates this from other categories despite the overlap, is that the other categories can exist without an SD component. SD, meanwhile, has to rely heavily on the other categories in order to subvert them. You can’t get on a soap box and scream your thoughts at people unless you’re in Washington Square Park, and no one will listen to you there. In spite of potential coolness-factor, narrative, or performance, the statement aspect will supersede the other categories.

Let’s look at EXID’s “Ah Yeah”. There is a narrative aspect and a performance aspect, in that there is a pretty clear concept and implicit story, along with dance breaks and recognizable dance moves. But rather than being connected by a setting or an explicit group dynamic, they’re connected by the central theme. The theme in this case is sexualization and censorship, as you think the girls are being censored for heavily implied lewd content but it turns out they’re doing fairly innocent things. Even so, through most of the video, the girls’ hips are censored when they’re dancing, and the only guy we ever see in the video is plagued by two EXID members – Hani, who’s playfully seductive, and LE, who’s angry and violent. The video is making a statement about the autonomy of women, particularly from a consumerist standpoint.

Screenshots from Orange Caramel’s “Catallena”

Orange Caramel’s “Catallena” has a similar theme. The three members of Orange Caramel represent themselves as cuts of fish for sushi, ones that were once free in the ocean, then get put in a grocery store to get sold, then are repeatedly discounted because no one wants them. They get made into simple nigiri sushi for easy consumption and basically go neglected until some human girls (also played by the members) eat them and have what effectively amounts to a religious experience. This video is completely over the top, with repeated cutaways to mermaids, a mean octopus lady, and CGI tears.

It’s worth noting that KBS thought the “Catallena” music video “disregarded human life” by having the girls wrapped in plastic and styrofoam to be bought. But…did it? Consider “Catallena” as a metaphor for the commodification of women – of people – in entertainment. Being taken out of their natural habitat, put on display for people to buy into, eventually cheapened and cut down into something easily consumable – it’s pretty clear what the intent is. I’d argue that it’s notably effective because the images sit with you for a long time, and when you consider what it might mean, it clicks internally.

Let’s look at an example of a male group, specifically SHINee. Their music video “View” takes at least two viewings to really understand because, like most K-Pop, it really hides it’s story in the details. Most of the video surrounds the members hanging out with a group of girls who seduce them in some cases and just generally play around with them in all cases. They sneak into people’s pools, rob a bodega (I guess?) and go clubbing. However, if you watch the video closely at the beginning, there’s one detail that’s not given as much screen time or emphasis as is due.

The girls kidnapped them.

With that in mind the video takes on a very weird message. It’s clear that the members are more or less okay with their kidnapping, which is really weird. (DON’T KIDNAP YOUR IDOLS. PLEASE.) They never make any attempt to escape, in fact they avoid being recognized. It’s fairly clear from the opening scene that they’re idols in this universe as well. There are a lot of weird details like pictures of the members on the walls of an abandoned building and various moments where people try to record them on their phones.

So what gives?

Well it’s simple.

The members don’t want to be found.

The girls function symbolically in this story, hence why we barely see their faces. They represent a reality the idols are no longer a part of, and the desire the members have to go back to that reality. So as they’re up to fun shenanigans and avoiding responsibility, it basically shows what a world devoid of idol pressure would be like for them, and how liberating that would be. And since the death of Jonghyun came two and a half years later, posthumous context makes this reading that much more sad.

Screenshots from SHINee’s “View”

And yet, in this video, the song is lighthearted. The activities are fun. The members are happy. The cuts are so quick you can easily miss the sad moments if you just turn your head to ask your mom for a sandwich. But the video and song are lighthearted and serene, and more than anything, it’s memorable. Even if you don’t get the story, it will sit with you just because you remember it well.

The reason these kinds of K-Pop videos get written off so frequently is because a statement or symbol runs the risk of flying way over your head if you’re not looking actively for the subtleties. And that’s not a bad thing, because if you keep going back to a video, you have a better chance of finding the subtleties on your own. Yet many western audiences watch the videos and laugh or aww for one reason or another, because they don’t want to find subtleties. It doesn’t matter if “Ah Yeah” is about censorship, “Catallena” is about commodification, and “View” is about escapism.

Some people just don’t care.

Examples of SD videos include: BTS’s “Dope”, ITZY’s “ICY”, Stray Kids’ “MIROH”, MAMAMOO’s “Hip”

Screenshot from SHINee’s “View”

In film school, a teacher told us to watch a video for the first time to enjoy it but the second time to understand it and analyze it. There’s nothing wrong with watching a K-Pop video purely for the enjoyment of it. But enjoying something consumer-friendly doesn’t make it bad. Marvel movies are mainstream but those can be amazing. TV shows that are high in melodrama are beloved by many. We watch America’s Got Talent and revel in seeing talented singers and dancers, so why is it bad when someone listens to a band where all members are more than competent at both?

K-Pop is an art form. It’s a medium. It provides unique challenges but unique opportunities. But it’s not just consumer-friendly, it’s consumer-challenging. The best videos are the ones where they sit with you. Maybe it’s because they’re flashy like “Catallena” or you want to learn the dance to “Shine” by Pentagon or maybe you just think G-Dragon looks really good in hats. But the more they sit with you, the more they challenge you to think about them. However “weird” they may be, don’t write them off because they were funny that one time you watched at a friend’s house.

Music videos are art.

K-Pop is art.

And art is beautiful.

Screenshot from VIXX’s “Dynamite”

The Neverland Project – Episode 5 “Delirium” Breakdown

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Trigger warning: this episode talks about heavy themes, including suicide and abuse. If you are in need of immediate help, please contact the National Suicide Prevention Lifeline: 1-800-273-8255

The fifth episode of my fan series Neverland is finally done. I wanted to get into some of the side plots at this stage, plots I’d hinted about for a while but hadn’t actually covered in detail. In this case, it was Jungkook and Suga’s story – it’s one of the few stories that we actually get detailed scenes of, and can form a narrative around.

It’s pretty straightforward what happens between the two of them as far as the videos are concerned; however, there are so many scenes that are scattered around that refer to the plot, it was hard to make decisions about them. I ended up having to cut a shot I desperately wanted to keep, one that was at the end of the Run MV. But that’s what editing is about, trying to decide what best suits your story.

The title of the episode, “Delirium”, comes from a dystopian book series of the same name. The series, written by Lauren Oliver, was about a world in the not too distant future where love is deemed dangerous and illegal. To prevent people from falling in love, or even experience parental or friendly love, a procedure is done to get rid of the capacity for those emotions. It’s all about the beauty and danger of love, and it’s an excellent read if you have a chance. Back to Neverland, love is the primary theme of the episode – specifically, the risk of pushing people away.

The episode starts with one of the hyper-saturated sequences (so presumably a dream or other version of reality) where Jungkook is on a train. He flashes back to a memory of himself sitting on the floor, seeing the other members partying around him, but when the camera pulls back, no one is there, and the colors are sapped from the world. You may notice, as per usual, Jin is glitching black-and-white, but someone else also seems to be suffering the same affliction…

We then get flashback glimpses of a scene between Jungkook and Suga (indicated by subtle changes in the color grading, as well as Jungkook’s hair because I am unfortunately limited in my editing prowess) where we see just what kind of a relationship they have.

It’s not 100% clear what kind of love Jungkook and Suga have, be it agape or philia or pragma or what have you. Nevertheless, it’s clear that there is love between the two in this story, so when editing I tried to capture that as much as possible. The scene in question is when Suga has been drinking and starts destroying everything in the little apartment they’re in. Jungkook physically tries to hold him back, but Suga pushes him away and into the ground.

Interspersed between these clips is Jungkook walking alone outside, when he accidentally runs into someone. The guy picks a fight wit him, pushing Jungkook around in a very similar fashion to Suga. I want to compliment Jungkook for his acting in the original music video because wow the pain in his face feels so genuine! I was genuinely impressed seeing this in the original “I Need U” music video and I’m impressed to this day.

Anyway, Jungkook eventually collapses on the ground. In the saturated dream sequences, we see him running through a darkened train, which opens out in front of a motel with the name Omelas. (Please see my article on Episode 1 for an explanation of the reference; the short version is that Omelas is a sort of paradise.) As soon as Jungkook runs towards it, we catch a glimpse at reality, where he finds himself looking straight into an oncoming car.

Suga’s story, meanwhile, is very solitary and lonely. He breaks into a music store and plays on a piano, but falters partway. Then he hears a whistle – the same whistle repeatedly associated with Jungkook. He goes to follow it, and sees a coming, so he jumps out of the way. Based on the context clues, this is the same car that Jungkook saw. He runs towards the crash, blood staining the ground, and the music store has been destroyed. He still hears the whistle, but it’s far away and hollow. The flames that engulf the piano turn black and white, while the rest of the world is still in color.

In the final scene, Suga is in bed, playing with his lighter. Eventually he pours gasoline around himself and lights the room on fire, bearing one last pained expression. Meanwhile, Jungkook, in his black-and-white world, puts together a letter and looks ahead, wings spreading in his shadows, and his world starts to turn color again.

In this story, Jungkook and Suga are meant to symbolize innocence and experience, or rather innocence and self-destruction. Jungkook tries to be there for Suga while he becomes violent and self-destructive, and stays that way until the end. He takes beatings, he barely fights back, because he wants to see good in Suga. Suga is on the opposite end – he symbolizes self destruction. Even with Jungkook around, he’s a tornado of conflict, causing havoc wherever he can. The moment Jungkook is gone, he spirals out of control, and can’t handle it. He makes active choices, but they end up causing pain for others and himself.

The relationship between these two characters, from the glimpses we get in the music videos, is like a Shakespearean tragedy. They love each other, but it ends up being painful. One constantly shows his love, but he never gets through to the other, who shows his love too late. The essence of Neverland is meant to be bittersweet, and in this episode, we get the bitter.

The Neverland Project – Episodes 3 and 4 Breakdown

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TRIGGER WARNING: SUICIDE

Sorry about the delay on this article. I’m bundling episodes 3 and 4 together because these in particular follow a continuous story, because they pull a lot from BTS’s “Prologue” video, which has a fairly consistent narrative arc. To avoid rehashing the story and to leave certain things open to interpretation, I won’t be covering the story itself, just particular choices I made while editing this.

Starting with “Death in the Afternoon,” the title doesn’t actually reference a death that occurs in the episode, because no such death occurs. I have been maintaining a convention of using literary references to address plot points. “Death in the Afternoon” is a reference to a book by Ernest Hemingway, where he talks about Spanish bullfighting. However, Death in the Afternoon is also a cocktail, made up of champagne and absinthe, and invented by Hemingway. Absinthe is a highly alcoholic spirit, often associated with hallucinations (though this is not substantiated by scientific research.)

We actually see Namjoon drinking absinthe in “Blood Sweat and Tears” – absinthe is often vibrant green, and served with a sugar cube. Typically, you pour water over the sugar cube to dilute the absinthe and mix the sugar in. However, Namjoon lights the sugar cube on fire to melt it and we never see the water. This likely means that Namjoon did not dilute it and is drinking it effectively raw. This is not the first or last reference to mind altering substances in these music videos.

The second episode is called “Crossing the Water,” which comes from a poem by Sylvia Plath. Sylvia Plath was a brilliant poet who committed suicide in 1963. There is a line from this poem: “This is the silence of astounded souls.” As you’ve probably noticed, much of Neverland is done without dialogue, but in some moments there is almost complete silence. These are moments to reflect on what the story might entail.

Building on the idea of hallucination and alteration of the mind, there’s a scene in the middle of the episode that acts like a montage, set to “Run”. There are moments that occur squarely in reality, signified with a camera filter (we see Jin running around with a camera several times.) But then there are foggy, vibrant sequences, where characters are partying. It’s not so much that the scenes are not reality, but they’re not the same – it’s a perception of reality.

I also focused heavily on Jungkook and Jimin. This is because, as you’ll see in other episodes, they are often victims of circumstances caused by others. I hinted at this through a number of things – the blindfold sequence with Jimin, and Jungkook on the swing and drinking absinthe from his finger (and eventually flying.) Namjoon and V also get some screen time in this sequence, as Namjoon’s character falls into escapism and V is shrouded and self-isolated.

Building on the theme of perception, Jin is constantly flickering in and out of black and white. I have mentioned in other articles I use color as a means to tell story and say something about a character. Jin exists on a plane of existence separate from the others, as signified by the grayscale environments he’s seen in. But when he’s around the others, he flickers in and out, like a broken TV. This shows maybe he doesn’t see himself as being on a different plane, even though he is.

There are numerous moments where the colors attributed to Jin change in order to indicate an alteration of perception. In the museum scene, the painting and world around Jin turns black and white. When Jin is “summoned” to see the other members again in the normal plane, Jin’s black-and-white world turns vibrant and he begins to glitch out. He stays entirely black and white at night, and generally stays colorful at the beach. And when V knocks down his house of cards, once he sees the vision of V underwater, the people around him change into black and white as well.

The main plot point throughout this arc, however, is V coping with the death of his father in the previous episode. We start with him crying on the phone to someone, then move to him meeting his friends. They have fun for a while, and in another dream sequence, V sees a puppy, signifying his hope. But a cage falls around him, and the puppy leaves – he becomes someone without hope.

At the end of the video, V is on top of a tower by the beach. He looks towards his friends, then just before he jumps off, he enters the same plane as Jin – he turns black and white as well. As the video fades out, the colors become vibrant again.

As I’ve mentioned before, I intend to leave much of Neverland to interpretation for my viewers and readers. Do I have clear ideas of where I want it to go? Yes. But the thing about film, particularly fan films made out of existing material, is there’s fun in ambiguity. The symbols I pick mean something to me that could resonate differently for others. If you have your own theories or ideas of what the story says, you are welcome to comment, be it on this article or the videos. I hope that you are able to find your own meaning in this story, particularly as it unfolds in the coming installments.

The Neverland Project – Episode 2 Breakdown

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Please click here for the previous installment.

A new episode of Neverland is up! Without further ado, let’s dive into it!

This is the first time the opening sequence is showing in an episode – if you’d like to read my deep dive on the choices I made during the OP, please click here. We also get the title of this new episode: “City of Glass.”

This is a literary reference, though not to The Mortal Instruments book. Rather, it is a reference to City of Glass by Paul Auster, a mystery with heavy psychological undertones. Without getting into spoiler territory, the novel’s main themes are the perception of reality, child abuse, and language. I highly recommend reading the graphic novel version, which has been of huge influence to me as a visual artist and to how I have approached this remaster.

The connection with Neverland and City of Glass may seem superficial at first, but I wanted to communicate a similar disassociation from reality. The thing about music videos – particularly those in K-Pop – is the backstory is often told through bits and pieces, largely symbolic ones. The graphic novel version of City of Glass also uses highly symbolic elements to immerse you in a world inherently disassociated from reality. And, as you’ll see in this episode, a disassociation is beginning.

The first scene is from “Stigma”, the “Wings” teaser for V. V gets arrested (again) for vandalism, and is getting interviewed by cops. I didn’t do a whole lot of editing here because I genuinely really like the sequence as it stands; however, I did incorporate elements from later in the teaser, because I plan on using the rest of the teaser at a later point. The scene depicts V’s (presumed) father abusing him and his sister, using V getting beaten by an unseen figure to communicate this.

The line “I don’t have any.” is in response to the cop asking V about his parents.

The video then cuts into “I Need U” (the original version). V is sitting around, takes a walk, takes out his anger on a water bottle, then goes back to his house. Upon seeing his (presumed) father beat the sister, V goes and kills him. I made sure that the music ramped up intensity, and the diegetic sound design fades away as the stabbing continues. It cuts back to “Stigma” right at the end of the sequence, and V asks the cop if he can make one last call. Full disclosure, whether or not the sequence with the cop is in reality or not is entirely up to you. While I have my own intent with the scene, I structured the scene such that it can be interpreted either way.

We then cut away to Namjoon in the “Reflection” teaser. Namjoon tattoos a bird on himself (gotta admire those fine motor skills) then burns the drawing he was basing it off of and drinks the ashes.

He then passes out and the colors get more intense. I played with the sound design a bit here because I wanted to communicate a feeling of suffocation and, as said earlier, disassociation. Interspersed are clips from “Blood Sweat and Tears” that depict V jumping off a balcony.

When Namjoon finally comes to, he hears a phone ring and tries to get into a phone booth. Try as he may, he can’t get in. If the call is coming from V, this means he can’t reach one of the people he cares about so deeply.

The final sequence is back to Jin in the black and white room. Weird things start to happen, like the distortion of the world around him. He goes to open the window, and instead there is a mirror – and his reflection is in color. When he turns away from the reflection, he turns to color as well, and walks to the door. Once again, I want the absence of color to communicate something.

These are some of the most fun, and yet most difficult effects to do, because I have to layer different images one on top of the other to get the desired look.

Jin eventually walks down the hall and sees the same painting that Namjoon was tattooing. We see a number of flash forwards to events that will occur later in the series. He walks towards them, presumably to find something or someone, then we see on the floor of the black and white room – which is now in color – he has six photos, each representing another member of the group.

V is trapped in memories of something he did. Namjoon is removing himself from reality to the point where he can’t reach those he loves. And Jin can’t seem to fit into the black and white room. All three of them are trying to disassociate from their own actions, at some grave consequence. This is something I intend to play with further, but I think this is a good way to wrap up this analysis. The next episode will be up February 1st, 2020, and we will get more with all the members as opposed to vignettes.

But for now, I think we can leave this here. I welcome any constructive criticism, and I hope that you all enjoy the new episodes in the coming weeks!

The Neverland Project – Episode 1 Breakdown

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CLICK HERE FOR THE PREVIOUS INSTALLMENT

To bring in the new year (and new decade!) I have brought to you the first episode of the Neverland Project. With it, I am giving a breakdown of the seven minute episode, so that without giving too many spoilers for my intent for the rest of the fan project, I can show you my own creative choices and what they might mean for future episodes.

BTS’s story as portrayed in these music videos centers around several themes – mental illness, abuse, youth, and death. While the first two are prevalent in the rest of Neverland, it’s the last two – youth and death – that are central to this episode. The title Neverland – which I pulled from a tag embedded in some of their promotional posts for “Most Beautiful Moment in Life Part 2” – is evocative of both. Neverland, as it originates from Peter Pan, is an island in the sky where children don’t grow up if they choose not to. Keep this in mind.

We start with lines from the end of The Ones that Walk Away from Omelas by Ursula K. LeGuin. This short story is once again about a paradise hiding something extremely dark, without spoiling anything. It’s something that is repeatedly referenced by BTS in Spring Day, and fits thematically with the rest of the work. But the lines are also about moving on from something tragic – in a way, accepting your grief.

I didn’t edit much of the first bit with the clips from Prologue. I honestly love this scene for how it establishes character relationships with little to no dialogue, as well as introducing the motif of the photograph. The gas station setting will also be relevant in later episodes.

The montage is taken directly from the original movie I made back in 2014, comprised of clips from “I Need U” and “Prologue”. It shows every character and the motifs of trains, water, and drugs. There is a film grain filter over it to establish this as a flashback. I also introduce color as a technique – note that Jin stays in grayscale, even when the rest of the world begins to turn to color when he finally looks at the photograph.

Next is V and Namjoon running from cops. I had to mix the audio myself, since this came directly from the “Run” video. I used “Dope” as the soundtrack, because V’s lines immediately flow into Jin’s, but then the scene cuts off. Plus, that’s a song about working hard and not caring what people think – very indicative of where this story begins, and not where it ends.

I always felt that “Begin” as a teaser was very ambiguous, and I wished to use many of the images from it. But in the original Neverland, I simply dropped the trailer in with minimal editing. But I hold myself to a higher standard than that now! I am a twenty-one year old film student, I want to show off!

So, I edited the clip – rearranging the clips so that it was an actual dream. The colors are also more vibrant and intense than in the original. I don’t know if this is what was intended by the band or the producers, but alas, I am acting as an editor to tell a story I think works. This is not a knock on the original. I simply wanted to give my own take.

The last sequence was most difficult. Everything starts grayscale, with the apple in red. When Jin focuses his camera, the flower alone enters color, and then as the candle blows out, the color returns, mostly. It’s still muted in areas.

There’s also a dream sequence, using clips from Spring Day, where everything seems to be happy but again, nothing really is.

Note that when Jin enters the room, in the last seconds of the video, he steps out of the color and into a grayscale room.

This may not be as long of a breakdown as the ones for later episodes, but I hope it shows you how proud I am of this project. The next episode will be up on January 15th, 2020 – with that, there will be more details about my process. But for now, I hope you like this episode, and that it’s able to interest you.

The Neverland Project – Opening Sequence Breakdown

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At long last. Here we are.

Here is the opening sequence and breakdown for The Neverland Project, my fan project based on BTS’s music videos from “I Need U” through “Spring Day”. As someone who is seeking to educate through my blog, I think I would be doing a disservice if I didn’t give a rundown of techniques used on a project of my own. I will avoid spoilers as much I can for the actual project, but I may leave some hints scattered in – so keep an eye out!

Before I start, I want to say I’m not trying to “solve” the mysteries of these videos, or speculate as to what the originals are about. As far as I’m concerned, BTS made the videos with their ideas, and have even made comics in their universe and such. That is all unrelated to what I’m doing. I am telling my own narrative through this method. I’m using the members and their acting, and the various images, putting my own spin on them. Thus, I’m not really taking anything as “canon” or “not canon”, but creating a work that you, as viewers, can analyze and derive meaning from on your own.

I wanted to create an anime-style opening for Neverland, for a number of reasons. One was probably ego, since I wanted to flaunt my editing skills. But can you blame me? The other was a desire to use a lot of clips that I didn’t think fit in the actual narrative storyline. I particularly wanted to use BTS’s Wings Tour teaser, because I loved the experimental shots and general symbolism. I also have wanted to – even long after I stopped listening to BTS regularly – make a video using “Boy Meets Evil”, because I think it’s a song that climbs so beautifully. It ramps up tension extremely well. So, I figured, why not make an opening sequence? I’m doing an episodic structure anyway.

The theme went through a number of iterations, because I couldn’t settle on the order of images and the colors. I also had way too much going on in way of commissions, schoolwork, and another project I’ve been working on that’s completely unrelated to K-Pop. So I figured that a teaser video could expand upon my concept while I work on finishing the rest of it. The work itself is half done, with the first episode needing a bit of fine tuning before its release.

So now that we have a bit of context for the production of this piece, let’s get into it!

The opening shot is from BTS’s “Spring Day” – it is a train entering a tunnel. Tonally speaking, I think this is the perfect shot for Neverland. I feel like the themes I play off of from BTS’s work include anxiety taking away the figurative light from the lives of young people. So, since both come up frequently in the work, and both are in this image, this is the perfect opener.

Then, I have V climbing up the tower. (Prologue) This will be a scene in a later episode. Notice that this is all in black and white – color is a motif I use frequently in all of my work. It communicates emotion and personality well. But the absence thereof also says something.

We see V look at the camera. (Wings) Things become color for a split second, before we move into Namjoon walking through the train. (Spring Day) When he opens the train back door, it’s the Omelas motel.

Interspersed with this is Jin staring up the stairwell. (Spring Day) He’s in full color, the rest is in black and white. As he pulls his hands up to frame the screen, the world becomes color, and when he puts them down, he himself becomes black and white. Once again, this is my way of playing with color to indicate certain plot points or themes.

This next sequence revolves entirely around V. It cuts between two shots – the first is V growing wings. (Wings) The second is him standing on top of the tower from earlier. (Prologue) Below the wing shots, I’ve added color images from “Stigma”, which show a confrontation with cops. This will come into play early in the story, so log these images. Also log the absinthe imagery (Blood Sweat and Tears) and Namjoon standing in the train. (Spring Day)

The incidental sequences with J-Hope, Jungkook, and Jimin are all crucially important to the story. I won’t say how, but note that J-Hope is in full psychedelic color, while Jimin and Jungkook are in gray with elements of color around them.

Another grayscale scene – just Jin watching his friends through the camera. (Prologue) It cuts to a full-color shot of fireworks. (Reflection) Things become very montage-heavy after this. I heavily edited and layered many of these images, but note that the elements of color start to get bolder and more experimental – and we amp up to full color as the music progresses. I did this to increase tension, since viewers will acclimate to one way the motif is being used, and this acts as a change of pace.

Note the rest of the images used throughout the opening. J-Hope is pulling at the walls in a padded room. (Mama) V falls on the ground, beaten by an unseen force. (Stigma) All of the boys have a pillow fight. (Run) Distorted retro images of Jin and other experimental elements flicker across the screen. (Epilogue) Jimin submerges his head in water. (I Need U) Jungkook runs towards the motel. (Spring Day) Suga is surrounded by fire. (Epilogue) Jin’s face cracks open as if he’s made of glass. (Wings)

All of these images will become important scenes later on. I don’t mean that each one will be game changing, pivotal etc. But, these images will have much more clarity in the future.

In the final moments of the opening, I have BTS walking through a field. (Spring Day) Yes this image has appeared already, and I probably will use this image at some point in the Neverland episodes. But I also added V smiling at the camera, with his wings wide, and Jin’s face cracking again. (Wings)

I should note that V is not a malevolent figure in this story, but as you will come to see, his actions do affect the story significantly. So, who is the protagonist? Is it him? Jin? Or one of the other members?

This concludes the breakdown of my edits for the Neverland opening. I welcome any constructive criticism – anything can help me to improve my work. I started this project because it posed a challenge – creating a story from a bunch of connected films that take on wildly different filmmaking styles is no small task. It’s even more difficult to communicate a feeling through these constantly shifting pieces. So this has been an adventure for me. There will be more episodes coming soon, starting January 1st and generally releasing every few weeks.

Hope you all enjoy it!

ITZY Blitzy Part 2 – Dress Like You’re Icy

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This is Part 2 of a multi-part series. Please check out part 1 [here.]

Fashion is one of the most effective tools in all of filmmaking – in fact, one of the most effective tools for communication in general. Fashion tells a person your personality, your background, and your artistry. Fashion can be used to create a character. It can be used to make a good impression. It can even be used in diplomatic relations, to communicate an idea. Fashion is one of the most useful things in the world, because it ultimately is a form of communication. In film, there are a lot of variables that change what the costume designer will choose. While that may seem like something that everyone would agree with, the decisions behind costumes are not intuitive ones. One swatch of material can alter the entire film.

What makes K-Pop so fascinating is how fashion is used to communicate a group aesthetic. Girls wear matching skirts and heels, while boys wear baggy pants and oversized shirts. Of course, there are a number of reasons K-Pop group fashion is the way it is. Everything has to give enough freedom of movement for the idol to dance. There needs to be cohesion so that no one looks out of place. And each member still needs to look individualized enough to be identifiable so that you can pick a clear favorite.

In addition to these principles of K-Pop fashion, there are also elements directly affected by the music video or song. The genre of the music video dictates whether you dress in an edgy or cutesy or creepy way. If the music video takes place in a different time period than the present, all the outfits have to be period as well. If there is a story arc, then the outfits must reflect the individual characters – what their interests are, what their past is, what their eventual fate might be. If anything feels askew to the audience then the spirit of the video is lost.

ITZY has only had two major music videos as of the writing this article, but their awareness for fashion is incredibly acute. While everything is eye-popping and beautiful, there is a level of harshness that makes it all the more wonderful to watch. I don’t mean harshness in that their fashion is bad – I mean that in the sense that it goes against the grain of what most K-Pop girl groups are doing, and therefore shatters expectations. It doesn’t capitalize on its weirdness, but it capitalizes on its difference. What makes it harsh is how it is used and what it communicates.

In this exploration, we’re going to cover “Dalla Dalla” and “Icy” at the same time, and we are not going to split it up by members. Instead, we’re going to cover four themes: cohesion, branding, makeup, and message. There will also references to other bands or works of art. None of this is meant to insinuate that ITZY is stealing their fashion from anybody – rather, it’s to provide a frame of reference so as to clearly illustrate the impact these girls have. The only way to make art is to learn from the artists that came before you.

Cohesion (or lack thereof)

As stated before, there is this tendency for K-Pop bands to have extremely coordinated outfits. Bands like AOA are good examples of this, where everyone wears the same outfit. I find this extremely frustrating in videos, unless it’s a video like gugudan’s “Chococo” where the plot kind of relies on everyone being dressed the way. It just feels a little lazy to me. K-Pop relies heavily on people being able to choose their favorite member, so when everyone is dressed the same my first question is “but why?”

A lot of boy bands manage to get away by the seat of their pants by having everyone dressed in the same style. BTS, SHINee, and EXO all do this – and they are not the only ones. So many sport coats or various forms of jacket, tight pants that are weirdly wide at the crotch (so as to maximize dance movement) and minimal difference between outfits. This isn’t always a bad thing, but it always tends to be the same kinds of outfits that get this treatment. It’s usually done to create a sense of unity between members so that they all look like they’re part of a group. The thing is, some bands take the same basic outfit and manage to do a fantastic job of differentiating members with subtle features as opposed to just “here have a scarf” (see my articles on EXID’s “L.I.E” and Dreamcatcher’s “PIRI”).

On the opposite end of the spectrum, there are times when bands just don’t care about cohesion at all and do whatever they want. Again, this is usually a guy group – BIGBANG and BTS specifically. I plan on doing an article on BIGBANG’s “Fantastic Baby” sometime soon (Burning Sun ruined them for me as I’m sure it did for many people, so I’ve been apprehensive about writing one) but one of the things that has always stood out to me is how different everyone looks. No one is wearing a matching outfit until the final moments of the video. Then of course we have BTS’s “Dope” which relies almost entirely on everyone wearing outfits for different professions. Girl bands also do this, but usually when they’re isolated, not in fully choreographed parts of videos. Boy bands have less restrictions in this respect.

ITZY leans into individuality more than cohesion which is incredibly refreshing. This largely has to do with the fact that the band relies on its message rather than typical K-Pop group creation. Their fashion largely reflects their “I don’t care” disposition and as a result, they aren’t relying on looking like each other.

Take for instance, “Dalla Dalla”. Their are two elements that tie all the outfits in together – the color black and the occasional splash of glitter. At one point they all wear fur but it’s only for a brief moment. But their styles are wildly varied. Their accent colors are also widely varied. Their jewelry and hairstyles are varied. They also don’t have an overabundance of pencil skirts – I mean pants are more comfortable for dancing. And walking. And everything else.

In “Icy”, they almost completely do away with coordinating styles except for white accents on some of the outfits and some branding in one choreography section. The styles are even more varied than before, akin to something like a BIGBANG video. This does have to do in part with the plot, but not very much. The plot of “Icy” is girls not caring what other people think of them, so they get placed in a number of situations where they are clearly outsiders. So they are simply meant to look “different”. I actually think that this is fairly effective here, more so than it would be in “Dalla Dalla” where there is not much plot. What we get in “Icy” is a fully realized version of that idea.

Screenshot from “Dalla Dalla”
Screenshot from “Dalla Dalla”
Screenshot from “Icy”

Branding

Branding in fashion has been an interesting component. It’s been a major part of fashion since the 1960s that has phased in and out of style over time. It used mainly to flaunt a brand, and was adopted tenfold by the black community in the late 20th century to the point where brands such as Chanel began to copy black designers and their use of logos. Our current century of fashion doesn’t really advocate for “branding”. If anything I’d say the retro album t-shirt has replaced the designer logo among millennials and Gen Z. Furthermore, modern fashion emphasizes people combining different pieces however they decide so as to turn it into a form of expression. You may notice certain groups claim different fashion trends – but very specific ones, so as to let you combine whatever you like and express yourself, how you choose. (For anyone who is interested, I recommend watching the CNN docuseries “American Style” to learn more.)

Brands in K-Pop, however, have generally been sparse until recently. Logos and designs have been common, but in a genre that generally relies on the coordination of its idols, it can be distracting for everyone to have a logo. As a result, virtually nobody has a logo on their jacket – unless it’s a hip hop style boy band which, again, pulls influence from African-American fashion.

ITZY, however, leans into the branding completely. Precisely 38 seconds into their first video, “Dalla Dalla”, we get a glimpse at a brand name. Again at 1:06, and again at 1:10 (this time more than one, as all five members are there). They’re peppered throughout the rest of the video. It’s usually a belt buckle, or something on the shirt. “Icy” goes all out – when we first see all five girls together, four of them have logos on their shirts – largely because they’re wearing athletic wear, something that has an abundance of logos. In one of the other dance sequences, the band has matching outfits, all from the same brand, with matching logos. But, it’s all very different pieces from this brand (Iceberg, in case you’re wondering.)

“Icy” is branded content but not in the way most people would understand it. There is a lot of promotion of different fashion labels – Versace, Iceberg, Chanel, Sportmax, DSquared, and many others – the promotion is centered around the members themselves and the labels do not get explicitly mentioned. The pieces are used to build the personalities of the members, not distract from them. Furthermore, these are all luxury brands, and I find it unlikely that most fans would have the means to buy them. Not implausible, but not likely, since most younger fans are probably going to be dependent on their parents and parents are not typically willing to spend that much. I find it much more likely that they’re used to depict ITZY as a band that’s indulgent and takes care of themselves, which is at the core of their message. Obviously, it’s unlikely that the members chose these outfits themselves since JYP probably has an army of stylists. But ITZY appears to be a brand promoting self-indulgence, self-care, and a general “Screw the rules” attitude.

In essence, they’re the embodiment of the “Treat Yo Self” principle.

Makeup

When I was ten years old, I went to a birthday party. A bunch of my female classmates were there already, and they were being treated to manicures and makeovers. All of the girls went straight to picking their favorite colors for eyeshadow – glittery greens and blues that looked extremely gaudy. I ended up surprising the makeup artist when my fourth grade self asked for brown. I had been reading fashion magazines, and I had light olive skin, I knew that warmer colors looked good on me and my brown eyes would look even bigger if I had brown eyeshadow on. I was super proud of my choice, and the makeup artist seemed to like it too. I remember getting a bunch of blank stares from all my classmates, but in the end it didn’t matter. I looked damn good, and went home feeling like I made a good fashion choice.

I don’t wear a lot of makeup now, but I always take great pride in it. I love experimenting with tons of different colors, brands, etc. One of the reasons I love cosplay is because makeup is such a beautiful and powerful component to it. I used to spend a lot of time filming videos for theater in my high school, and my favorite thing to film was always the makeup room, because you could see a person transform into someone else.

Makeup is always interesting in K-Pop because it’s used by everyone. Men use it. Women use it. It can be over the top and it can be bareface, which means that you don’t want people to think you’re wearing anything, but secretly you are. It’s extremely transformative, but it affects how you see the idol. From G-Dragon’s glitter covered face in Bang Bang Bang, to his lip art in Fantastic Baby, to his sunken eyes in Coup D’Etat…basically, everything G-Dragon has done to his face is worth an article.

The point is, makeup is a transformative tool that no one should ever take for granted. So it’s interesting to me how so many female groups are minimalist in their makeup choices. They actively avoid overwhelming you, the audience. ITZY is no different in this respect, but I think it’s done for a different reason. Most girl groups go for bareface makeup with small bits of color. This is largely done to emphasize innocence. But ITZY is actively against that textbook innocent message. So what does the minimalist makeup do?

It’s actually pretty simple.

It makes them look good.

ITZY’s entire core is about making you feel good about yourself. Live vicariously through them and learn their lesson of not giving a f*** about what other people think about them. So when they wear makeup, they’re not doing it to be eye catching. They’re doing it to look good. Take, for instance, “Dalla Dalla”. Most of the eye shadow is smokey brown or black, but it’s not overt. It does just enough to highlight their eyes. Their lips are generally neutral tones, warmer glosses or nude lipstick, neither of which makes them look artificially pretty. There’s a little bit of shine/strobing but it’s actually very tastefully done.

Screenshot from “Dalla Dalla”

It gives you a reason to pay attention to their face. Similarly, there is minimal hair dye in this – their hair is dark, either brown or black, which makes it look much more natural. The styles are varied, and there are colored accents, but it keeps them from feeling doctored.

The concept changes somewhat in “Icy”, but it still makes them look natural. The whole theme of “Icy” is inserting girls in situations that don’t match their personality types, so the makeup reflects that. As such, Ryujin has a cat eye going, because she is surrounded by prudes at her job interview. Lia has deep red lipstick because she’s wearing a formal outfit in a restaurant that is not. Yeji has glitter under her eyes, but her outfit is ostentatious and she’s in a grocery store, so it absolutely works. I’d also like to point out her aesthetic is incredibly similar to that of Jolyne from the Japanese manga Jojo’s Bizarre Adventure – a character who exudes “I don’t give a crap what you think of me.”

Jolyne from Jojo’s Bizarre Adventure (source: Pintrest)
Jolyne from Jojo’s Bizarre Adventure (source: Pintrest)

Yuna has similar makeup to what she had in “Dalla Dalla”, but it’s actually much less overt – not smokey, a little more pink. Chaeryeong is wearing pretty much the same kind of makeup as in “Dalla Dalla” but like Yuna, not as overt. This largely has to do with the fact that she’s just casually on the street, looking cool and doing street performance – which is considered a natural, genuine form of art.

But the fact of the matter is the makeup never distracts from the members themselves. Because they make it work. They look great, it’s not done to make all the members look the same or be part of some major theme. It’s instead emphasizes their core message. I will say that the hair is a bit distracting, but what’s a summer K-Pop release without bleaching your hair.

ITZY’s makeup is all about making the members seem individual. They are a band, but they have lives, independent hobbies, and so on. JYP wants you to be aware of that. So, when it comes to the most beautiful expressive and beautiful of the human body, the face, they want you to see the members as beautiful on their own terms.

Message

As evident by everything I’ve said so far, Itzy’s image revolves heavily on them seeming organic and unabridged. Nothing is done specifically to shock you as the viewer, nor is anything done to make them seem copy-pasted. Each member is unique. This is not just evident in their songs and videos, but in their fashion as well.

What this ultimately tells the fans who are watching is that it’s okay to be yourself. These idols are young adults in the modern age, where young people are struggling to find a balance between image and authenticity, being present online and being present in the real world. This is a loaded thought when it comes to K-Pop, an industry that is extremely manufactured – however, something about ITZY’s combination of fashion, music, and video work makes them feel more alive than many idol groups do.

ITZY wants its viewers – particularly its young female viewers – to feel heard. Having this seemingly random combination of logos, a relatively minimalist style of makeup, and a lack of cohesion between members makes them feel all the more like a unit. But it also makes us feel like we can relate to them. JYP Entertainment, as I’ve said before, has always been good about finding a hole in the market and filling it. When BTS went into a more pop direction, the hole they left behind for edgy social commentary got filled by Stray Kids. As Red Velvet has teetered the line between vibrant colors and vaguely disturbing imagery (“Peekaboo”), we got Twice, a band that uses its cheerfulness as a way to subvert expectations. And now we have ITZY, which fits both markets, but simultaneously represents the group that fits in neither.

So if you fit in ITZY’s demographic – even if you don’t – take some lessons from the way they dress. No I don’t mean dress in Versace all the time. But dress to make yourself feel good, and confident. If that means wearing overalls and sparkly makeup in the middle of a bustling city, go for it. If you don’t want to wear much makeup and dress in all black, do it. If you like dressing like a character from a manga, I am in full support. But the point is that you need to dress the way that makes you feel good, the way that makes you stand out. It’s not that wearing brands will make you stand out – your confidence will do that for you. So when you wake up tomorrow, make sure you feel good about yourself.

Or at least, dress like you’re Icy.

ITZY Blitzy Part 1 – How ITZY Speaks to its Audience

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This is the first in a series of articles covering JYP’s newest girl group ITZY.

I tend to jump all over the place with the K-Pop bands I listen to, whether they’re male or female, pop or rap, OG or 4th generation. As of late though, it’s been hard to keep up with all the new groups. There are so many, from many companies, all of varying degrees of quality, as well as an over-saturation of the long-standing top bands, such as BTS.

As a result, I didn’t get around to listening to ITZY until a few weeks ago, but I have to say, I was pleasantly surprised by how high quality they were. I’ve heard them referred to as JYP Entertainment’s version of Blackpink, but I honestly don’t think that’s doing them justice. I think that they’re a response to Blackpink, or at least the type of band Blackpink is. At the same time, I think they’re a response to Twice, JYP’s biggest group. It combines elements of both, and yet it’s neither.

There are three camps of girl groups right now. There are the extremely girly bands, like Saturday, Momoland, and Twice. Then there are bands that take a more “mature” approach, like Blackpink or EXID. There are benefits to either approach, often revolving around what age group the fan base consists of. Then there are bands that try to be antithetical to both of these. Dreamcatcher would be the best example of that: it’s a band meant to be totally unique in a genre where it’s very easy to fall into a trap.

ITZY is, in my opinion, in the third camp because of how it incorporates elements of the first two, but the band has other unique qualities that make it stand out. First off, their title tracks have been hooky and electronic, but also relatively upbeat without crossing into the territory of being too procedural.

Secondly, they have sharp dance moves that require full body like GFRIEND, as opposed to a band like AOA where their choreography is mostly small movements. But it’s the sharpness that makes them stand out – it’s something guy groups tend to embody more than girl groups.

Thirdly, their songs have a message of loving yourself, but not watered down like BTS’s new catchphrase “Love Yourself” is. It’s much more about people viewing you negatively for the way you are and not caring, as opposed to the simple act of loving yourself because you’re special – in short, it’s not a superficial self-love, it’s anger and vehemence at a system that tries to pigeonhole you. (Ironically, this message was most prevalent in BTS’s early content, particularly “N.O” and Rap Monster’s single “Do You”.)

Lastly, they have an intriguing use of fashion and branding in their videos. It’s very much meant to enhance the members as opposed to rope them into a concept.

If we look at these qualities, it becomes clear: ITZY is a girl group handled exactly the same way a boy group is. They’re a band with good songs, sharp dance moves, and clothing that enhances their personality as opposed to distracts, who’s also allowed to be angry. These are all qualities you’d see in a big name guy group like BIGBANG or SHINee. I mentioned in my article on Twice’s “Like OOH-AHH” that Twice is given guy group-style songs that have more punch, and called them a cinnamon bubblegum band. If Twice is cinnamon, then ITZY is a ghost pepper. They don’t hit – they bite.

I think that this makes them antithetical to many other girl groups because it’s in direct opposition to the way most girl groups are conceived. JYP has always been good about finding an opening in the market and making a band that exactly embodies this. I think that Itzy is the closest thing we have to a representation of what a modern late teenage, early twenties aged girl is like. They have more depth than that, as well as charm. They’re not a stereotype in any particular way, they just kind of exist. None of them are typecast into particular roles.

This movement away from typecasting probably started around 2010, as people generally speaking prefer chemistry between idols. I talked about this a bit in my Super Junior article, but the status quo of creating a group still held until at least 2010, perhaps even later. That status quo: you need a cute member, a mature member, a funny member, a cool member, and a stereotypical maknae. I would not say that ITZY has that – ITZY does have a member that’s more extraverted than the others but I would not say that a personality type is necessarily a role. From watching ITZY on weekly idol I would venture to say that they seem more like a friend group and less like an idol group. Perhaps that is a carefully constructed image, but it is an effective one. I do believe that ITZY more clearly represents young girls than most idol groups do.

ITZY has an innate connectivity to its audience of young girls that I think is really important. They don’t seem over the top happy all the time, and their songs are sassy and angry. They carry themselves with confidence and yet seem relatively calm and humble. There is less visible pressure on them to act like a stereotype, and that is something that audiences can clue into. I am not saying that their lives are devoid of pressure – they are idols, that unfortunately comes with the industry. But it’s clear that the pressure we normally see – bright smiles and constantly playing is not there. Perhaps the pressure is to seem more calm and reserved, but I don’t think that’s necessarily the case. In any event we’ll likely never know – it is, however, an image that can reach a wider audience.

I think ITZY is a group we need to think about more. They have a lot of positive qualities that I think other girl groups should have. I think the takeaway should be that idol companies should not be trying to create what is currently popular, but find the gaps in the market where people need more. K-Pop should ultimately be about giving people what they want, not telling people what they should want.

ANNOUNCEMENT – The Neverland Project

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This week I’m doing something a little different, and updating you all on a project I’ve been working on for a while. Before we do, however, I feel compelled to tell you all a story.

Like many artists, I have anxiety and ADHD. I choose to treat them like assets. ADHD allows me to be a perfectionist and tackle multiple projects from different angles. Anxiety acts like a motivator. However, while I am better adjusted now, throughout middle and high school I had difficulties with them. I usually expressed my anxieties through art, as it was what allowed me to connect with others – it didn’t matter whether or not someone had the same experiences I did exactly, but so long as the feelings could get across to my audience, I felt a sense of victory. Unsurprisingly, I became attached to K-Pop because of its unique way of expressing emotion.

My film teacher in high school gave me a great environment to work in, one in which I could escape from everything else that stressed me out. My freshman year I started editing with K-Pop music videos, particularly BIGBANG, for assignments. One of my videos took a month of work, a video art piece comprised of a number of pop culture references talking explicitly about my anxiety. Looking back on it, it was by far not my best work, but it was an important piece for me in my artistic development.

For the rest of high school I had a safe and secure outlet for everything happening in my life. I spent a lot of time editing K-Pop videos, molding them to match messages I wanted to communicate. My sophomore year, I made a two-part video art piece about the two sides of the K-Pop industry. One was emblematic of the poppy, bright, and happy side we were all accustomed to, the other was a darker piece that was explicitly about artists who either evolved in different ways or struggled to get to where they are (particularly BIGBANG and Super Junior, but with a lot of VIXX mixed in for their Error and Voodoo Doll concepts.) I ended up posting it under the pseudonym Romana Pond, one that I’ve had since I was fourteen to conceal my identity to avoid people finding my location online (there aren’t exactly a lot of people with the last name O’Hop in the United States.)

My anxiety hit its worst point when I was seventeen, for reasons best reserved for another day. However, my friends at the time were very protective me, and I entered therapy. At the same time, BTS was in their Most Beautiful Moment in Life phase. “Run” had just came out, and I sat with a friend at school and started running through all of the connections between that, “I Need U”, and “Prologue”. I watched a couple of theory videos online about what the plot may be, but I wasn’t quite satisfied with the stories that were being told. Not that there was anything wrong with them, I just didn’t connect with the fan interpretations in the same way I connected with the music videos.

Thus, Neverland was born.

Neverland was one of my first experiments in narrative filmmaking. I wanted to build a cohesive, concise narrative and tell the story I wanted to tell. Obviously, that’s hard with nonlinear music videos, all of which have different aesthetics. Not only did I have to base my story off of the existing motifs, I had to create my own. One of them turned out to be subtitling – I synced some subtitles with the music in the background or dragged them out longer for maximum impact.

The second motif, however, was much harder. I wanted color to be an important storytelling element, as a way of justifying and connecting the different aesthetics. This required me to go frame by frame and cut certain people out, making them grayscale to explain certain plot elements – particularly, deaths. I had tried a similar effect in my video art pieces before, but it’s a different situation when you have a 40 minute short film as opposed to a 6 and a half minute art piece. However, in spite of the difficulties, I enjoyed working on it. I ended up using this effect in another experimental piece in college, using clips from the K-Drama Blood to depict the relationship between the two main characters. I recommend watching it, but there are spoilers for the show, so if you do want to watch a vampire doctor crime show with an adorable romance…maybe save this video for later.

The editing process ended around the time BTS’s Wings came out. I spent a month trying to get support for the video at my high school, so I could have a screening. Finally, I got permission from the school to show it at a small lunchtime screening in early December. It got fairly good reception from my peers at my small high school. To get a wider audience, I posted it on my pseudonym account. Anyone who met me would know that I was the person behind it, but I was careful not to release that information elsewhere. Besides, I didn’t really care about glory or anything, the satisfaction of other people’s enjoyment was enough. The full movie is below.

Fast forward almost three years later. I’m about to start my third year at NYU Tisch School of the Arts as a Film and Television major. I’m not much of a BTS fan anymore – I just don’t particularly like their new music, and after seeing BIGBANG fall apart from one night to the next, I’m always skeptical when a band becomes that famous. This isn’t out of dislike for the members themselves, I have a lot of respect for them. It’s more about personal taste.

That said, I rewatched Neverland recently. I was still proud of everything I had accomplished, but I realized there was so much I had learned in two years of NYU Film that I felt I could do much better. The story still means a lot to me, and BTS’s music from 2 Cool 4 Skool through You Never Walk Alone will always be among my favorite K-Pop songs. I am still enough of a fan at heart to appreciate what they created.

I still have other projects: a documentary that will be officially announced shortly, and a number of scripts and commissions, not to mention updating Reel K-Pop. But there is a feeling of satisfaction that comes from K-Pop editing that I have honestly missed, since schoolwork tends to pull me away from the personal projects I want to work on. Now that I have time over the summer, even with summer internships, I wanted to get back to what I love: writing and editing.

Which brings us to The Neverland Project. The Neverland Project is a remaster of Neverland, this time in 1080p with (hopefully) better editing. I plan on doing it in episodes as opposed to one full movie, and updating this website on my progress. I’ll also give mini analyses on what my thought process was in how I edited the final product. I plan on uploading a teaser in the very near future, but again, since I have other projects going on and articles to write, that might not be for a while.

My aim with this work is not to take anything away from BTS – instead, I want to show where the heart of BTS’s work was, and where my heart is. I want to show people what K-Pop is, and also what it can be. I want to be an educational resource for film students and enthusiasts. And with any luck, my experience in creating this work will be useful to others who want to find their own voices.