Sunmi’s “Noir” – Breaking Frames

It’s been a while since I last talked about Sunmi and since then, there have been a number of releases from her, which gives me a lot to talk about. So, when doing some research on her new releases, I decided to take a listen to “Noir”. And, let’s be honest I was blown away.

“Noir” is a strangely serene, eerie alternative-pop song. It’s very repetitive in its underlying tracks and chorus, but for some reason it still feels new every time I listen to it. The song transports you to another world, a bubble that colors your whole world around you. It’s not a bubble of safety but a bubble of perspective. The music video itself is all about perceptions and changing how you act to appeal to a mass audience.

Honestly, this is something I personally grapple with as an artist and as a child of the internet. Do I tell people about all of the hard things I go through? Do I put on a smiling face? Or do I do what some people do and capitalize my troubles? “Noir” is a beautiful video that explores this issue in a number of creative ways, all with bright colors and crisp visuals. While the video does go in some scary, downright frightening directions, it never ceases to be visually pleasing – which shows the exact issue that the music video is struggling with.

The aspect ratio of the video is 1.375:1 approximately – the video is generally letterboxed on the sides. This narrows our perspective and gives us a retro feeling. 1.375:1 is in fact the Academy of Motion Picture Arts and Sciences standard. It’s an interesting choice because the standard aspect ratio of YouTube and most music videos is 16:9. So even though the music video is intended to talk about the internet and modern day, it’s shot to give the feeling of traditional filmmaking – the kind you’d send to be developed off site and not know how it looks until you are in the cutting room.

The colors of the video are generally pastels, but there are some bold colors that stick out – red, fuchsia, blue, turquoise, orange. There is minimal use of black, but it stands out whenever it appears – usually on one of Sunmi’s outfits, or in the shadows. But what makes the film so dynamic is the texture. In fact the first shot we get is pure texture – Sunmi’s barely-chapped, gloss covered lips. Her hair and her clothing also provide texture, not to mention cloth backgrounds, furniture and of course, fire.

The symbolism hits particularly hard, specifically with regards to how actual filmmaking works. I will deliberately choose to not be patronizing and explain the purpose of the cell phones, selfie sticks, use of “like” and “dislike”, etc. because those are so prevalent in modern culture. But what makes Sunmi’s “Noir” work is the subtle symbolism. The reference to the ALS Ice Bucket Challenge, the knife game, the reference to “Gashina” – none of this is explicitly spelled out for the viewer, but due to our collective internet culture, we feel the weight of those visuals. They mean something to us.

However, what impacts me the most is the way framing of the shots, both on a broad and small scale, impacts the symbolism as a whole. Framing a shot can make or break your whole movie. The effectiveness of the way “Noir” is framed can be shown in four specific scenes: the flowers scene, the wine/death scene, and the makeup-gone-awry scene. The first two heavily rely on the phone as a tool for framing, but the makeup one does not – and we’ll dive into why.

The flowers scene is comprised of two specific shots. The first has Sunmi singing next to some flowers, in what looks like a rose garden. It’s edited to look like an instagram post of Sunmi’s. But in the next shot, we get a wide of where she actually is – a bathroom, with some strategically placed flower pots on a shelf next to her. She’s perfectly centered in this wide shot, sitting on a toilet in some glamorous, designer outfit, with her hair filled with butterflied as she sneezes into some toilet paper. The shot is continuous, slowly dollying into her face. In two shots, we have a whole story.

The death scene is composed of three shots, though two are nearly identical. It’s effectively the inverse of the other one, in that we start wide, then see the phone perspective. It’s pointed downwards on what seems like a tripod, but because the floor is at an angle everything feels weirdly slanted. Sunmi dominates one third of the screen. A wine bottle pours straight downwards, while a wine glass sits on the far left perfectly normal. The shadows are intensely dramatic, making Sunmi look extremely ominious. The next shot is a close up of her on the ground, next to the spilled wine, which looks suspiciously like blood. She sits up unharmed as the camera pulls away and we see her full body – but the next shot, through her phone, is an image of her on an Instagram Live, looking fairly dead next to that wine. People in the comments are worrying about her. Framing is everything.

Without the phone being used as a viewpoint, the makeup scene is particularly haunting. We get the mirror shot in the bathroom, with the main viewpoint being Sunmi’s lips as she puts red lipstick on in a pastel green room. We punch closer – the lipstick is now being spread across Sunmi’s face. The next shot of her we get, her hair is teased up, her eyeshadow is smeared, her lipstick looks kinda like the joker’s smile. Finally, we get a wide of the bathroom we saw earlier, however at an angle. She’s smack in the center, barely illuminated while her shadows fall across the wall. The intense angles of the shadows in this scene show just how broken she’s become by the time we get here – and yet she’s still taking photos for the world to see.

Sunmi’s “Noir” is a beautiful way of showing just how complicated our world has become with social media. It takes an anti-social media stance, however, I don’t think it’s completely against it. I think it would be more accurate to say this is against using social media to make a false version of yourself. As with any medium – film, literature, art – your phone can be used for good and evil. Film has been used for propaganda, literature has been used to control people, art has been used in politics. We now have the ability to cause world change with our fingertips with our phones, and yet we spend our time on social media creating false versions of ourselves. We have a powerful and dangerous tool at our disposal now. Sunmi is hyper-aware of that, and the power that comes with being an idol.

With the death of Choi Jinri, better known as Sulli of f(x), hitting headlines yesterday, we have to call into question how we treat other people online and how we depict ourselves. Sulli was actively against cyberbullying, having been the target of much of it. We have to call into question the role that K-Pop fans and anti-fans played in her life, and how we can learn from what we collectively did right and wrong. We also have to call into question the pressure idols feel to always have a good time on camera and never show their struggles – or if they do, to monetize their struggles. “Noir” is incredibly important in showing us the pain of an idol’s experience, as well as the experience of the individual. It’s not that we should collectively harness the power of social media to “do good”, but rather be aware of the power we have, and how it can positively and negatively affect our lives.

Sunmi gives us a warning.

Sulli was a warning.

What will we do with this warning?

ANNOUNCEMENT – The Neverland Project

This week I’m doing something a little different, and updating you all on a project I’ve been working on for a while. Before we do, however, I feel compelled to tell you all a story.

Like many artists, I have anxiety and ADHD. I choose to treat them like assets. ADHD allows me to be a perfectionist and tackle multiple projects from different angles. Anxiety acts like a motivator. However, while I am better adjusted now, throughout middle and high school I had difficulties with them. I usually expressed my anxieties through art, as it was what allowed me to connect with others – it didn’t matter whether or not someone had the same experiences I did exactly, but so long as the feelings could get across to my audience, I felt a sense of victory. Unsurprisingly, I became attached to K-Pop because of its unique way of expressing emotion.

My film teacher in high school gave me a great environment to work in, one in which I could escape from everything else that stressed me out. My freshman year I started editing with K-Pop music videos, particularly BIGBANG, for assignments. One of my videos took a month of work, a video art piece comprised of a number of pop culture references talking explicitly about my anxiety. Looking back on it, it was by far not my best work, but it was an important piece for me in my artistic development.

For the rest of high school I had a safe and secure outlet for everything happening in my life. I spent a lot of time editing K-Pop videos, molding them to match messages I wanted to communicate. My sophomore year, I made a two-part video art piece about the two sides of the K-Pop industry. One was emblematic of the poppy, bright, and happy side we were all accustomed to, the other was a darker piece that was explicitly about artists who either evolved in different ways or struggled to get to where they are (particularly BIGBANG and Super Junior, but with a lot of VIXX mixed in for their Error and Voodoo Doll concepts.) I ended up posting it under the pseudonym Romana Pond, one that I’ve had since I was fourteen to conceal my identity to avoid people finding my location online (there aren’t exactly a lot of people with the last name O’Hop in the United States.)

My anxiety hit its worst point when I was seventeen, for reasons best reserved for another day. However, my friends at the time were very protective me, and I entered therapy. At the same time, BTS was in their Most Beautiful Moment in Life phase. “Run” had just came out, and I sat with a friend at school and started running through all of the connections between that, “I Need U”, and “Prologue”. I watched a couple of theory videos online about what the plot may be, but I wasn’t quite satisfied with the stories that were being told. Not that there was anything wrong with them, I just didn’t connect with the fan interpretations in the same way I connected with the music videos.

Thus, Neverland was born.

Neverland was one of my first experiments in narrative filmmaking. I wanted to build a cohesive, concise narrative and tell the story I wanted to tell. Obviously, that’s hard with nonlinear music videos, all of which have different aesthetics. Not only did I have to base my story off of the existing motifs, I had to create my own. One of them turned out to be subtitling – I synced some subtitles with the music in the background or dragged them out longer for maximum impact.

The second motif, however, was much harder. I wanted color to be an important storytelling element, as a way of justifying and connecting the different aesthetics. This required me to go frame by frame and cut certain people out, making them grayscale to explain certain plot elements – particularly, deaths. I had tried a similar effect in my video art pieces before, but it’s a different situation when you have a 40 minute short film as opposed to a 6 and a half minute art piece. However, in spite of the difficulties, I enjoyed working on it. I ended up using this effect in another experimental piece in college, using clips from the K-Drama Blood to depict the relationship between the two main characters. I recommend watching it, but there are spoilers for the show, so if you do want to watch a vampire doctor crime show with an adorable romance…maybe save this video for later.

The editing process ended around the time BTS’s Wings came out. I spent a month trying to get support for the video at my high school, so I could have a screening. Finally, I got permission from the school to show it at a small lunchtime screening in early December. It got fairly good reception from my peers at my small high school. To get a wider audience, I posted it on my pseudonym account. Anyone who met me would know that I was the person behind it, but I was careful not to release that information elsewhere. Besides, I didn’t really care about glory or anything, the satisfaction of other people’s enjoyment was enough. The full movie is below.

Fast forward almost three years later. I’m about to start my third year at NYU Tisch School of the Arts as a Film and Television major. I’m not much of a BTS fan anymore – I just don’t particularly like their new music, and after seeing BIGBANG fall apart from one night to the next, I’m always skeptical when a band becomes that famous. This isn’t out of dislike for the members themselves, I have a lot of respect for them. It’s more about personal taste.

That said, I rewatched Neverland recently. I was still proud of everything I had accomplished, but I realized there was so much I had learned in two years of NYU Film that I felt I could do much better. The story still means a lot to me, and BTS’s music from 2 Cool 4 Skool through You Never Walk Alone will always be among my favorite K-Pop songs. I am still enough of a fan at heart to appreciate what they created.

I still have other projects: a documentary that will be officially announced shortly, and a number of scripts and commissions, not to mention updating Reel K-Pop. But there is a feeling of satisfaction that comes from K-Pop editing that I have honestly missed, since schoolwork tends to pull me away from the personal projects I want to work on. Now that I have time over the summer, even with summer internships, I wanted to get back to what I love: writing and editing.

Which brings us to The Neverland Project. The Neverland Project is a remaster of Neverland, this time in 1080p with (hopefully) better editing. I plan on doing it in episodes as opposed to one full movie, and updating this website on my progress. I’ll also give mini analyses on what my thought process was in how I edited the final product. I plan on uploading a teaser in the very near future, but again, since I have other projects going on and articles to write, that might not be for a while.

My aim with this work is not to take anything away from BTS – instead, I want to show where the heart of BTS’s work was, and where my heart is. I want to show people what K-Pop is, and also what it can be. I want to be an educational resource for film students and enthusiasts. And with any luck, my experience in creating this work will be useful to others who want to find their own voices.