K-Pop and Horror – A Complete Deconstruction

K-Pop and horror is an unlikely combination, but it makes a lot of sense. K-Pop relies heavily on background details or subtle things to communicate ideas, and horror works best when it’s details that communicate a sense of tension. The issue that arises is: how do you make the bands seem cool when you are also trying to creep people out? How do you get close to the edge without crossing the line?

Most bands get around this by taking horror tropes and not actually making the video scary. Which isn’t a bad thing! I’m all for comedy videos involving zombies or vampires! And this category actually gives us some interesting examples. T-ARA’s song “Lovey Dovey” is in this nebulous area where it’s mostly a comedy video but it plays with horror and zombie tropes to give a sense of unease, especially at the beginning. It’s also meant to be a callback to Michael Jackson’s “Thriller”, which has comedic elements as well (though I’d argue it’s mostly straight horror.)

Even so, despite the general sense of unease, “Lovey Dovey” is more funny than scary. The girls continue dancing as zombies attack, until they’re eventually overrun. Then afterwards, they still continue dancing, and they’re still pretty cute zombies with minimal decay. It’s not a very frightening video, it’s just good fun. And that’s all right too! I love “Lovey Dovey” with all my heart.

But I’m a sucker for horror, so let’s look at something legitimately creepy.

(Also, I’ve written about Dreamcatcher so much that I’m not going to cover them here. I’m sorry in advance, I have a lot of articles on them already so I wanted to cover horror in other artists’ repertoires. If you are interested in Dreamcatcher, please click here!)

The Cross Gene Conundrum

Cross Gene is a band that kind of went under everyone’s radar. And it makes sense why: they kind of never broke out of music show hell, minus that one time their dance for “Amazing Bad Lady” was banned for being too sexual. (In fact, they’re the only boy group to ever have a dance banned.) After two out of the six members left the band (one of whom was Takuya, one of the band’s leaders) I find it extremely unlikely that another comeback will happen.

That said, Cross Gene did some crazy things when they were active. They’re probably best known for doing a whole zombie movie, ZEDD, to promote one song in the last three minuets. And the zombie movie is kind of…bad, honestly. Most of the background actors are terrible and the plot makes little to no sense. (Sorry to all the high school friends I forced to watch it when I was a hardcore stan.) But the band members are the best part of it – they all do a fantastic job. The mood shifts from generally lighthearted to downright heartbreaking halfway through, and their acting sells it, making it a fun watch. The zombie design is also pretty creepy, and there are some legitimate scares. So it’s honestly worth watching all 40 minutes, just don’t expect Train to Busan.

But we’re not actually going to talk about ZEDD. We’re going to talk about Cross Gene’s video “Black or White”.

“Black or White” is actually one of my favorite K-Pop videos because it completely shook me when I first saw it. The six members of Cross Gene are trapped in various nightmare situations – a car crash, a coffin, a warehouse chase, a creepy bedroom, an abandoned hospital, and a bathroom where all water turns to blood. The members of the band are plagued by these nightmares in various ways, but things take a turn for the worst when they’re killed by mirror versions of themselves.

“Black or White” is straight up creepy. Everything is grungy and dirty, but the members themselves – particularly their mirror counterparts – are mostly pristine until they’re bloodied. The video itself is sharpened to high heaven, so all the details are uncannily crisp. The death scenes are incredibly visual and creative as well as not being overly gory (save the one with the glass shard.) The sound design is also equally creepy, as most noises are not heard under the music, just the ones that maximize the emotional impact.

And the acting.

Oh my god, the acting.

I don’t know what Shin was smoking the day of filming, but when his mirror self drowns him in a blood filled sink, you believe it. You believe both him struggling to breathe and his mirror trying to kill him. Yongseok too is also a hidden gem, getting choked out by his mirror self and his eyes rolling back as he dies. All of the members are great actors (as evidenced by how they single-handedly prevent ZEDD from being unforgivably awful) so you just can’t look away. It’s honestly fantastic.

Um…Shin? You okay there?

So far we have two examples on opposite ends of the horror spectrum. We have the fun, lighthearted “Lovey Dovey” and we have the dark, intense “Black or White”. But what other videos are scattered across the spectrum? Let’s look at three different interpretations of what horror can be:

Crazy Horror

If you haven’t seen SHINee’s “Married to the Music,” now is the time to stop and just have the experience. While the video is incredibly effective no matter how many times you’ve watched it, there’s something to be said about just watching on your own. So before you keep reading, stop and enjoy the surreal experience this video is.

Okay. Let’s get started.

“Married to the Music” is a bizarre music video. I don’t know if it’s scary with a capital S, but it’s definitely creepy, unsettling, unnerving…it’s something. But it’s still fun. It has a plot thread – a girl literally stealing body parts of the SHINee members to create a perfect boyfriend. But what actually makes it scary is the…weird stuff that goes on. In no particular order:

  • Minho’s head getting set on fire
  • Magic drinks that make the party appear/disappear at will
  • A disoriented Onew getting his nose stolen
  • Taemin’s eyes getting bashed out of his head
  • Key’s head sliding off a knife then getting punted into the air while he continues singing
  • A kiss ripping off Jonghyun’s lips
  • Color changing cookies making Jonghyun puke confetti
  • People dancing in the puke confetti

What actually makes this video weird aren’t overt horror aspects, though. Instead, it’s the actual filmmaking style that’s most bizarre. The video continuously changes styles, from tracking Onew as he fumbles around drunkenly to one-point perspective on Minho (and Key’s discarded head.) Bright colors juxtapose what should be fairly horrific visuals, which, while adding humor, also serve to make you feel a lot more disturbed. There’s also the fact that you never know what time of day it is or how time is passing, which just generally disorients the viewer. You don’t even know what time period it’s in based on the incredibly inconsistent costumes.

The collection of bright colors, disturbing imagery, and lack of consistency in visual style make a consistently bizarre music video. Will it give you nightmares? Probably not, but it gives you an experience, a thrill of watching something unlike anything else. It is incredibly visceral, but that actually contributes to the charm. Nothing like watching people rush to catch puke confetti when you’re having a bad day.

Got your nose.

Glamorous Horror

It’s no question that sometimes monsters are characterized as sexy or glamorous – that’s the whole premise of Twilight. Rather than being afraid of the unknown, some people find the mystery and ambiguity intriguing. And it’s easy to see the appeal – so of course K-Pop capitalizes on this as well.

One of the best examples of this is Sunmi’s “Full Moon”. Sunmi stars in the video (along with the rapper Lena) as a cerebral vampire girl in a nightgown, who bites the neck of a man (unsurprisingly.) We learn that he is paraplegic, and through a flashback, we also see that he knew Sunmi, or at least admired her from a distance. In the final moments of the video, the man transfers and awakens as a vampire, potentially curing him of his inability to walk.

The mythos of vampires in “Full Moon” is revealed mostly indirectly, but it works. Everything takes place during nighttime, so we can infer that this isn’t a sparkly situation. Sunmi and Lena have super speed, and Lena and the backup dancers can teleport. There’s also a lot of traditional vampire iconography, like coffins, standing on rooftops, and painful transformations. Most importantly though, Sunmi seems indifferent to the pain the man is going through, even smiling as he transforms, probably because she knows what he’s turning into.

Sunmi should get her own vampire drama, honestly…

The dance also has an important function in “Full Moon.” The cutaways to Sunmi’s dance sequences do more than show off her abilities, they establish how elegant and seductive she is when she’s not around humans. Assuming the other backup dancers are vampires or otherworldly beings, this is what Vampire Sunmi is like when completely in her element. This is the seductive world that the man will eventually find himself in when he awakens as a vampire and joins Sunmi.

Another addition to this category is 4minute’s “Volume Up,” which is light on the story but heavy on the aesthetic. It’s not really clear what the concept is – though you assume vampire because of HyunA’s red eyes – but everything is so beautiful to look at that you honestly don’t care. And it doesn’t seem random, it seems meticulous – there is a concept here, but they keep it mysterious. So while indirect about the kind of supernatural they’re working with, it still works effectively.

Subtle Horror

We can’t get through an article on horror without talking about VIXX. VIXX are unabashedly the untouched kings of K-Pop horror, largely because they span the whole range from outright scary to melancholy. But one of the things they are fantastic at is subtle, subdued horror, the kind that sits with you for a long time.

The example most of you are probably thinking of is “Voodoo Doll”. (I actually have an article on that video already, where I discuss the symbolism of an abusive relationship.) But we all know that “Voodoo Doll” is a tour de force of K-Pop horror. In fact, it’s arguably the first viable horror MV in the Korean Pop industry. In the spirit of keeping things new and fresh, we’re going to talk about two other videos – “Blossom Tears” and “Eternity”.

“Blossom Tears,” a duet with VIXX’s lead vocal Leo and another singer named Lyn, is a bit more obviously creepy. The music video follows a couple comprised of Leo and Lyn that we very quickly learn is abusive. Leo’s character – a fashion designer/tailor – is prone to violent fits of rage; while Lyn’s character – his girlfriend – tries to get through to him. Through small story hints – a bottle of pills here, a mysterious box there – we get a sense that Leo’s problems have been persistent throughout his life.

Leo is honestly a fantastic actor because I am very afraid of him here.

The climax of the video revolves around Leo finding Lyn dead in a bathtub. His pill bottle lies empty on the floor, surrounded by rose petals, and his box sits open next to the bathtub – it implies that Lyn discovered Leo’s dark secrets and decided to kill herself. However, what makes this video deeply unsettling is that it’s not that clear. Immediately before this, there was a scene where Lyn embraced Leo, and Leo looks at the dress he was making from across the room. His eyes are blank and predatory – it’s downright creepy.

The creepiness is compounded when we find out Leo has a shelf of preserved organs and turns Lyn into his mannequin so she can wear his dress.

“Blossom Tears” gets under your skin because it spends the entire duration of the video making you feel uneasy, and it isn’t until the end you learn what Leo is doing to all of his past girlfriends. And then, when the reveal comes, you’re like “UM. HOW ABOUT NO. THANKS.” It doesn’t need to be full of jump-scares or monsters. What makes it good is the fact that it’s not trying to be scary, but unnerving. The ending, where Lyn is wearing Leo’s dress in death, is particularly uncanny, and that makes it more disturbing.

“Eternity” is very similar in how it achieves a horror experience. This time featuring all six of the VIXX members, the video seems like it’s relatively happy at first. The members are shown with their girlfriends (all played by the same girl) in various situations (painting, dancing, playing piano, drinking coffee, or just teasing.) Because of the forlorn and intense expressions of the members while they sing, you do have a sense that the video it will end badly for everyone involved but you don’t know how. The aesthetic of the video itself also contributes to the feeling of unease, with the generally muted colors and perpetual blue making seemingly happy images feel more melancholy.

Then the girl turns to dust.

We see the members looking around for their girlfriend, leaving us thinking potentially that she’s just gone, maybe a ghost. But then Ravi is dancing with the air, in blissful ignorance, while the girl is watching him from across the room. We see N interacting with the air as well, though it’s only a glimpse in reverse. And lastly, Ken’s picture of the girl disappears in the final notes of the song, showing that the girl was never real to begin with.

This definitely counts as horror because it’s unabashedly eerie. It breaks your expectations of where the story is going towards the end and casts the rest of the video in a different light. The plot itself captures the nuance of the song, specifically tonally as it has both elements of cheerfulness and gloominess. It sticks with you long after you watch it, more than I would say “Blossom Tears” does. Both are excellent, but “Eternity” is the one that makes you contemplate your own existence when you’re done.


Horror is not a genre that is built exclusively on motifs and monsters – rather, it’s built on feelings of mystery and despair. While you wouldn’t say “Married to the Music” is necessarily straight-up horror, enough elements are pulled from the genre to make an unsettling viewing. Just because “Eternity” and “Full Moon” don’t necessarily adhere to typical genre conventions of horror doesn’t mean they aren’t considered a part of the genre either. The thrill of being scared, regardless of format – that’s part of the fun. Horror is an ambience of unease, not a jumpscare.

K-Pop and Sci-Fi – A Complete Deconstruction

TRIGGER WARNING: THIS ARTICLE DISCUSSES THEMES OF DEPRESSION AND SUICIDE.

Science fiction and K-Pop have a long and storied history. From the likes of Lee Jung Hyun’s “Wa” to the stylings of bands like BIGBANG in the early 2010s, science fiction has been used as both a stylistic and a symbolic element in many music videos. This stems from a number of cultural and social contexts that, while prevalent in other countries, are particularly prominent in South Korea. But, what’s fascinating about K-Pop is how varied the aesthetics of the sci-fi are, while still retaining many of the same themes.

For cultural context, it’s pretty easy to see the correlation between dystopian sci-fi and South Korea’s relationship with it’s northern neighbor. Dystopian themes in fiction often are reactionary towards events that are occurring in a certain time period. And South Korea’s been in a dire political situation for over 60 years. Even before that, Korea hasn’t known peace, having to deal with Japanese imperialism long before the conflict with the North. It’s no wonder that there’s always been a large amount of K-Pop videos that deal with dystopia – while I don’t read everything as explicit political commentary about the relationship between the North and South, I do think that it’s stemming from a very real place in the cultural psyche.

Now is when I state the obligatory: this is not a political essay. I have no intent of telling you what you should and shouldn’t believe. Capitalism versus socialism versus libertarianism, that’s not the issue I am putting at stake here. What I am trying to say is that there are certain aspects of the world that contribute to why K-Pop is the way it is, and what its music videos communicate in context. I know many film critics like to bring anything and everything back to politics, but as an artist that has never been my angle. I do think, however, science fiction has inherently political connotations, and therefore I desire to put it in context.

However, there are more layers to K-Pop’s use of sci fi. One is the cultural context of suicide and depression in the country – Korea has the 10th highest overall suicide rate in the world, according to the World Health Organization. Depression is not well treated, and age discrimination as well as socio-economic discrimination largely contribute to this. As a result, you get visual representations of this stress in media. In K-Pop, what we see is a lot of normal people placed into highly emotional and stressful situations, and often times succumbing to whatever situation they’re in. Science fiction, much like horror, takes that to a natural extreme, wherein the circumstance often leads to demise of some sort.

Lastly, there is a particular irony that arises from science fiction used in an idol setting. I have found in my six years of listening to K-Pop that the genre is incredibly self-aware, in spite of its treatment towards idols. The institution knows that it puts these people – often young kids, through horrible processes in order to create an easily accessible product. However, it does so by intimately incorporating us, the fans, into their lives – something which other sects of the music industry haven’t figured out yet. While this does give idols a connection with their fans, which I view as inherently positive, it does put the idols in a perilous position of feeling like their own actions aren’t really their own.

Art imitates life at the best of times. K-Pop, especially in the last ten years, has given us a lens into the lives of idols, both in a positive and negative way. Sci-fi in K-Pop largely orients us in the negative aspects of their lives, but at its best, it orients us in both, and shows us the discrepancy between the two. We get both the elation of glamour and the fear of failure, all in one. When most of the world separates the two, showing elegance as a byproduct of capitalist oppression, K-Pop uses it to communicate something else – the issue of fame.

While K-Pop’s use of sci-fi tends to blend these elements in certain ways, it’s not necessary for videos to use all three at any given time. Let’s look at an example: Brown Eyed Girls’ “Sixth Sense”. This is one of my favorite K-Pop videos, in part because of nostalgia. This was one of the first K-Pop videos I ever saw, when I was fifteen. Brown Eyed Girls was one of the first groups I ever “stanned”. While I do not consider myself a true stan of any group anymore, I have a special place in my heart for Brown Eyed Girls. If I ever met Ga-In in person, I would probably die on the spot from a heart attack, my life’s purpose complete.

Anywho, “Sixth Sense” combines the elements of politics and the idol industry without including the themes of depression and anxiety, at least not overtly. The video mainly revolves around a protest, where an authoritarian regime is gearing up to attack unarmed protesters. These unarmed protesters, in true K-Pop fashion, protest through dance. Peppered through the video are vignettes with each of the four members. Ga-In is sitting in a chair, wearing a military jacket and having her wrists bound. Narsha is in a pen of some sort, surrounded by cameras and lights, walking around on all fours. Jea Kim is lying in a pool, being rained on, also with tied wrists. And Miryo is chained in front of some microphones.

Immediately we get a sense of some sort of mythos that we don’t know the details of. Judging from the visual context, all four of them are prisoners of this regime, and judging from the fact that the military force is entirely male and Narsha is sexualized as a pet, there are themes of exploitation of women. However, the mass synchronicity of this military is very visually reminiscent of videos of North Korean soldiers. The clothing is also fairly contemporary; the only thing that seems particularly futuristic is Miryo’s red coat and thats only because it’s leather.

Let’s go back to the idol elements though. The sexual exploitation of women in entertainment as a whole appears to be what’s on blast here, judging from how all the women are imprisoned. Narsha’s character is interesting because she’s hyper-sexualized, but seems to be torn between enjoying the attention, from how she doesn’t ever reject the cameras and lights, and being autonomous, from joining the protest ultimately.

There’s also Miryo’s role as being the spokesperson and rapper. Rap is often where the anger and resentment in a song comes out, but also is one of the most easily accessible modes of musical storytelling. As the rap speeds up, so too does her discontent increase, until she rips out of her chains. I parallel this imagery to idol culture because she is literally forced to be a spokesperson in this scene. She’s forced to speak for this regime presumably – she isn’t speaking for the revolution, that’s for the dance part. She’s speaking for the people who oppress her. That’s not unlike an idol who is being put onstage by a record company that doesn’t care about them. I am not making any accusations towards any company in particular, I am dressing a systematic issue.

“Sixth Sense” is an excellent video for its use of politics and its commentary on idol culture. But let’s go in the opposite direction – something with very few political connotations, but one that covers anxiety, depression, and tragedy.

VIXX’s “Error”, when it came out, got me so hyped I started pacing around the room to calm down. But I couldn’t help it. My teenage heart was freaking out. The visuals were so powerful, the story was so communicative, and the music – my god, the music. VIXX never fails to deliver on the vocals.

The story is Frankenstein meets Romeo and Juliet. Hongbin, the visual of the band – and one of several members who are professional actors – is some sort of robot tech. He has a girlfriend (played by Heo Youngji from girl group Kara) who dies from some untreatable illness. In his grief, he…well, it’s unclear. I think he turned himself into a robot and removed his heart so that he could cope. The bit that’s not clear to me is if he was a robot in the first place, I have always assumed not.

Anyway, after surgically removing his grief, Hongbin decides to rebuild his girlfriend as a robot, since that’s clearly his area of expertise. He creates the body but there’s malfunction, so he fixes her dispassionately. His expressions fascinate me in these scenes because there’s clear internal struggle, but his reactions are incredibly subdued. When he looks at Youngji, he doesn’t look at her with desire or sadness, simply determination and wonder. It isn’t until he gives Youngji her memories back he actually emotes, and even then it’s subdued.

Eventually, some suited authorities find Hongbin and Youngji and see that Youngji was an illegally created robot, so they plan to take her away, presumably to either reprogram or decommission her. Hongbin pushes the suits away and runs to the building chamber, where he and Youngji share a look of resignation. He kisses her on the forehead, and they walk towards the operating table, to which my teenaged brain practically screamed “OH MY GOD THEY’RE GOING TO DIE.”

And they do. The machine above them dismantles them as Hongbin cries silently. Youngji closes her eyes right as the machine goes to deliver the final blow, but Hongbin just sits and watches. All that’s left is a heart, which sputters and dies. I don’t really know whose heart it is, but I don’t think it matters.

Grief plays a huge role in the video, particularly the stage of Bargaining, whereby the person grieving decides “maybe if I do XYZ I’ll be happy and the pain will go away.” I have found, at least in my personal journey with mental illness, that Bargaining has played a huge role, because I and people I know have avoided getting help because they think it’s a sign of weakness. While making a robot of your dead girlfriend and giving it her memories isn’t exactly orthodox, I do think that the sentiment holds. There is no magic to make depression or grief go away, only ways to cope with it.

Obviously, Hongbin’s character does not cope with this loss, and ends up dying with Youngji. But there is a note of happiness in his resignation, because he got to spend a few more minutes with Youngji and come to terms with her death. He had to realize that she was not really alive, and that they both had to stop this charade. But the tragedy is: in accepting Youngji’s death, he dies too. It’s easy to experience a loss and think that the world will end because of this loss. He doesn’t even give himself a chance to start over. That’s heartbreaking.

This story couldn’t really work in fantasy. Yes you could have an Orpheus and Eurydice style resurrection, where one mistake sends the loved one back into the abyss. You could also have something like the Resurrection Stone in Harry Potter, where even though you bring back the dead, they don’t really belong in our world anymore. However, both of these have external consequences, wherein the universe is somehow thrown out of balance for your actions.

The reason “Error” is powerful is because you have a completely internalized struggle externalized through science fiction. Yes, the authorities do get involved. However, the authorities are not the ones who see the emotional core of his actions, nor do they necessarily hold him accountable. They just want the body back. In this way, the authorities are not the governing body of justice, it’s only Hongbin who experiences the consequences of his own actions. He’s the one who gives up his humanity. He’s the one who creates the metal body. And he’s the one who ultimately suffers. The only person thrown out of balance is himself.

Science fiction and horror allow for the externalization of the internal, something most genres don’t get to depict in the same way. Science fiction works best when it’s the creations of humans that turn against them, whether systematic like in “Sixth Sense” or literal like in “Error”. This is humans creating a situation because of some sort of need, that they then must experience the consequences of. Horror too works best when it’s based on internal struggles. Look no further than the works of Junji Ito for that – while the manga artist creates fantastical situations, the more terrifying elements are what occur when humans get involved in such circumstances. It’s the humans that tend to be more terrifying.

I’d like to look at one more example for thematic understanding of sci-fi in K-Pop: BIGBANG’s “Monster”. As I’ve said before, I generally avoid talking about BIGBANG on my blog because of Burning Sun. However, there’s no way I can’t talk about this video in this context.

BIGBANG’s “Monster”, like “Sixth Sense”, doesn’t have an explicit story – it’s mostly just the five members of BIGBANG trying to escape a science facility. They are, evidently, the world’s most glamorous experiments. They are adorned with bizarre costumes that look almost humorous in how extra they are, however when shadows creep into the frame, we see their eyes and faces morph. Sometimes their eyes glow. Sometimes they have cuts across them. Sometimes they have black tattoos. At one point, Daesung’s eyes are glowing gold, but his reflection has the black markings appearing all over. They transform in a number of overt and subtle ways.

What makes the video so poignant, however, is the ending. When G-Dragon finally escapes, there’s nothing outside. Just ash. A city is on the horizon, but with the ash falling like snow, how can we even be sure there are people there? Visually this, to me, is indicative of a sensitivity in South Korea to aerial warfare and its consequences – the idea that everything you know and love can be wiped out in a second.

In terms of where the themes of depression come up, “Monster” is lyrically a song about someone who undergoes a transformation that makes them seemingly unrecognizable to their loved ones. When applied to this setting it means that they have undergone so many experiments that their loved ones don’t see them in the same way. This is hits me hard because mental illness causes such a transformation, one that can be seen but not easily quantified. During that time where it’s not articulated by the person who is struggling, when they can’t put their finger on what’s wrong – that’s when the most damage is done.

Simply replace experiments with training, and you get an extremely dark self portrait. And yes, I say self – G-Dragon was one of the writers of the song. It also explains the elaborate outfits and “hidden self” imagery – we view idols in a public forum and put pressure on them to reach a personality ideal they can never reach.

I go into more detail in my article on Twice’s “Likey”, but my personal belief is that we need to stop treating idols as objects and more as people. “Monster” is a video that visualizes the struggle these idols go through in a very interesting way, by depicting the singers as prisoners. It’s a great storytelling technique, but it could easily fall under the radar under the VFX and fun costumes.

That’s the risk K-Pop idols run when they make a science fiction themed video. It’s easy to get caught up in how glamorous something is and how beautiful it is, and miss the emotion behind it. And the emotion is very, very real. It is possible to watch these videos and enjoy them on that surface level. I certainly do enjoy that. But when you put a video in context, it makes me appreciate it that much more. And that’s what I’m here to do, help you appreciate K-Pop for what it is: a beautiful yet terrifying niche genre of filmmaking.

EXID’s “L.I.E” – A Complete Deconstruction

EXID’s one of those girl groups that everyone knows and everyone likes no matter what. Even if you don’t love them, there’s always one or two songs you can’t stop listening to. While I am not quite a big enough fan to necessarily consider myself a part of the fandom, I always thought their dance routines were on point and they had a very natural chemistry. The songs were great, their voices were all distinct…there has always been a lot to like about them. Not only that, a number of people around me are big fans of theirs, so I have a pretty consistent exposure to them. Heck, my dad’s bias is Solji.

I definitely wanted to do an article on EXID at some point, it was really a matter of figuring out what to write about. Yes, “Up and Down” is iconic, but I wanted to start with something different. “Ah Yeah” was a great choice too, but I felt like that had been picked apart already by everybody. “I Love You” is on my list, but I didn’t want to go with something too recent. EXID’s had a lot of hits after all.

I finally figured out what video I wanted to write about when making the pre-show playlist for an event I’ve been preparing at university on K-Pop. I asked my girlfriend for help, as I didn’t want to have videos from groups I already was covering, I wanted to show the diversity of K-Pop as a genre. I knew I wanted to show an EXID video, and my girlfriend suggested I watch “L.I.E”. I watched it and fell in love with the video quickly, and added it to the lineup.

So there we had it. I had the perfect choice for a music video to write about.

In 2016, K-Pop was getting increasingly popular. Blackpink, Momoland, I.O.I, Pentagon, and KNK all debuted. VIXX had their Conception trilogy. BTS had “Young Forever” and “Blood Sweat and Tears”. SHINee sold out of their “1 of 1” cassette tape in twenty four hours, and not because everyone with a cassette player suddenly started listening to SHINee. 4minute broke up, but HyunA continued making music. Jessica Jung made her solo debut after leaving Girls Generation. It was not the biggest year K-Pop would ever have, but it was by no means their worst year, and the journey would be far from over.

2016 was also the year that we found out about Solji’s hiatus from the group to take care of her life-threatening hyperthyroidism. As a result, L.I.E would be the last song in two years we would see a five-member EXID. EXID was also at major popularity – not the peak that they got from “Up and Down”, but the consistent kind of popularity that comes from when a group is genuinely good at what they do. As for the music video, it’s a creative little video, with a high production value and gorgeous colors.

Everything sports a pink hue, with purples a a secondary color, and red as a tertiary color. We also get teals and blues that are positively gorgeous, and the occasional black accents – a dress, painted doors, and so on. Oh, and don’t forget the sparkly gold embroidery on the uniforms. And yet, there is something about it that feels distinctly not cheery. It hides something behind its own cuteness and suggestiveness. There seems to be a quiet anger – sometimes an overt one – and a distinct sadness to a number of elements. But still, it doesn’t stop cheering you up. If anything, the misplaced melancholy makes it almost more fun to watch, because it’s hard to understand why it’s there in the first place.

Which brings us to the Five Stages of Grief.

Elisabeth Kübler-Ross, a 20th century psychiatrist from Zurich, Switzerland, wrote a book in 1969 called On Death and Dying. As near-death studies were her focus, she proposed a theory about how people deal with the end, or any tragedy. She broke it up into five parts – Denial, Anger, Bargaining, Depression, and Acceptance. This was the birth of the Five Stages of Grief.

So, naturally, I’m going to connect a theory from the late 60s to a music video about sexy Korean girls in hotel uniforms.

Kübler-Ross proposed the stages as a way to understand the way people deal with death, but they can apply to any other kind of tragedy. For instance, let’s say a breakup. Where on earth would we get this notion? Perhaps, I don’t know, from the mysterious man at the beginning of the video, in a mask?

Keep in mind, there has been a fair amount of fan discussion to this end. Looking at the comments of “L.I.E”, people have noticed that it appears that each girl represents something. It’s just a question as to what that something is. Some people think that the story is very literal and that the girls are about to go murder the guy who checks into the hotel. Some even go as far to say that it’s a revenge kill on behalf of Jeonghwa, who we see lying in the elevator. Other people have a different theory entirely and say that the girls are representative of different ways of dealing with anger. I think that both of those theories have merit, but I personally disagree with both.

I think that to say that all K-Pop videos have a cut and dry story, especially when there’s craziness and weirdness going on, is kind of undercutting what the music videos try to do. As a filmmaker I can tell you that many K-Pop videos are trying to challenge the viewer, not just be aesthetic. In fact I would go as far to say that aesthetic is a secondary component to most videos – the difference between K-Pop and Western music is that the two concepts are not mutually exclusive in K-Pop. You can have a video that challenges you while still being visually pleasing. I’ll cover a number of videos I think that do a good job of that, but let’s keep the focus here, on EXID.

The reason I think that the girls represent the five stages of grief is because there’s five of them, for one thing, but they’re all in very different, isolated situations. They all behave differently and even though they generally speaking wear the same uniforms, they all have different color schemes attached to them and different ways of wearing those uniforms. Because of this we can more easily split them up and try to figure out what each member signifies. It’s kind of like tarot, each card has a different meaning. So let’s see what we can read here.

MUSIC

The song is a pop song, but I would say more of a classic pop song. Electronic music is mixed with some solid drum beats and some easy guitar parts. It has a clear build to the chorus and the bridge is still playfully climbing. There’s a rap break, and two electronic dance breaks – which I would say is more of a feature of K-Pop than it is of anything else. It’s a product of the fact that the members have to dance as part of training. Very few K-Pop groups can get away with not having this training (unless you’re in YG Entertainment).

All of the line distribution is fairly reasonable, so each girl has a chance to shine. I’ve mentioned this in other articles as something that bothers me heavily about K-Pop is when bands give certain members all of the lines and then ignore other members. This song by and large avoids that pitfall. I’d say there’s always an issue when you have a member who does mostly rap, because they will likely only do the bridge or one verse. But in spite of that the band generally keeps things even between members.

SETS

The set really leans into the hotel concept, with everything taking place on a sound stage that’s made to look like different parts of a hotel. We have the front lawn, the front desk, a hallway, an elevator, a bedroom, a bathroom, and a kitchen. However, as is a pitfall of having a video shot on a sound stage, it’s hard to make things look realistic.

EXID and the production company August Frogs lean into the lack of realism. The colors are bright and vibrant and there is no attempt at making you feel like you’re really there. If you get immersed you get immersed because of the beauty. Frankly, I don’t know of many hotels that are a single story but also have at least six floors represented by their room numbers, and two elevators, one red and one pink. I also don’t know of many hotels that have such vibrant reds and purples…except maybe The Grand Budapest Hotel.

Source: Variety

I’ll cover these set designs more with each individual member and show pictures accordingly, so as not to be redundant.

MEMBERS

Instead of uncovering each member in chronological order, like I did with “PIRI”, or doing it with a criteria of how much screen time each member gets, like I did for “Fly High”, I am going to instead do it in order of the five stages of grief, and what each member inherently represents. Again, the five stages are Denial, Anger, Bargaining, Depression, and Anxiety. Therefore, that is the order I shall do this in. For each member, I’m breaking this up into two parts, production design and story. This isn’t an act of laziness, to group up the costumes, colors, and sets in this way – I just think those three things, such as they appear, are inextricably linked in this video. The symbolism will ultimately arise from discussion of each member.

Before we do that though, I just want to take a moment and highlight the outfits that the band wears in the dance sequence. There is no particular significance to these, but they are sexy and powerful in heels and I love them for it. I also like the silver accents and how each member manages to stand out. Each member looks good in their own special way. The long socks really highlight Solji’s height. The high neck on Jeonghwa’s shirt and the silver accents on the waist draw your eyes to Jeonghwa’s long torso in a really pretty way. Hani’s got the short sporty sleeves and a nice V-neck which gives her figure a lot of dimension. Hyerin is tiny so the off-the-shoulder look is perfect for her. And LE…well LE just looks great. High ponies and long sleeves are a good look for her. Then again I’m biased.

Solji – Denial

Part 1: Production Design

Solji spends the majority of her time in the hallway, which is lit coolly with fluorescents and small ornate lamps. The deep turquoise is more unfeeling than it is for any of the other members, largely due to this lighting. This is further exacerbated by the black doors, but undercut by the red carpeting. Blue hues usually indicate sadness or calm but red indicates nearly the opposite – rage and passion. She also appears in the red elevator. The red elevator is gilded with gold and is smooth and pristine, with a lighter red carpet below.

Of course we can’t talk about color without talking about Solji herself. Solji is a paler person so she looks good in cool tones, and she can also pull off orange hair. Anyone who looks good in orange gets points in my book. Her hotel uniform is white and a cool, bright purple, with a red streak on the side, a small red bow tie, and black heels. The shirt is open in the back, and the skirt is long but tight – she’s tall, she can pull this off. Of course, don’t forget her hotel EXID hat and her “KILL X” name tag. Her makeup is also cooler, with pink lipstick and eyes that are smokey enough to grab you, but also not smokey enough to be distracting.

She also wears a black dress, when she’s in the red elevator. This stood out to me because it seemed so out of place against the red and gold. Black, gold, and red is a weird combination. But I think this has to do with what Solji is intended to represent in this story. Either way – not gonna lie, this dress is gorgeous. It’s something I’d definitely wear for myself.

Part 2: Story

As stated before, Solji spends most of her time in the hallway, the shots of her in the elevator appear to just be inserts (though that’s not to say they’re not important in understanding her character). We see her lying on a room service cart, holding a room key and looking at it. This happens to be the room key for the aformentioned masked man, which happens to be 690. I don’t know if this is inherently a “69” joke but judging from the inherent sex appeal of the MV, I wouldn’t put it past the filmmakers.

Solji also sits on or in front of the cart on her knees, singing to herself or looking at the camera. Then of course, there are the numerous shots of her carrying a tray of food, knocking on doors, etc. Typical room service actions. There is something weird about the way she acts though – as we’ll see in later segments, she is basically the only member who is completely calm. Everyone else is kind of losing their minds but she’s somehow managing to keep it entirely together.

Why?

It’s simple, she’s in denial.

It’s pretty clear that the guy at the beginning of the video is meant to represent a generic boyfriend, not necessarily anyone’s in particular. Solji is the one member who doesn’t seem angry with him even as she is probably fully aware that he has another girl with him. The doors are closed, so she can’t see it – maybe it doesn’t exist if she just ignores it.

I also think that this makes sense when we consider this weird framed shot of a peach over Solji’s rear – again, this is mostly a sex joke because EXID does that a lot. They’re one of those girl bands where sex and attractiveness are kind of linked to their humor. Usually they do this by subverting expectations, and this random peach is no exception. But it’s kind of fitting if you consider the themes of denial surrounding Solji. Solji turns around to look at it/the camera, as if to be like “What are you doing?” If we consider that Solji represents the Denial stage of grief, she probably is only just now coming to the realization of her own objectification and lack of importance in the relationship.

Or it could just be a peach that’s meant to represent a butt for the hell of it.

Hyerin – Anger

Part One: Production Design

Hyerin spends half her time in the hallway and the other half in a hotel room. The hotel room is turquoise with wooden floors and a blue comforter on the bed, with white and black accents all over. There is a distinct mix of cool and warm lights – cool coming from the window but warm coming from the lamps. It’s very theatrical. This is further exemplified by the way the hall looks in all of Hyerin’s scenes – more often than not, the doors are open and light is pouring in, likely because she’s supposed to be a maid. But this creates a disorienting mix of lights that leads to a chaotic feeling for Hyerin’s character.

This chaos is brought to light in the form of Hyerin’s clothing. Hyerin’s maid outfit is practically made of weird fancy textures. There’s a frilly apron, a frilly trim along the skirt, lace around her neck, and bows along her chest. And of course there’s the hat, the black heels, and the KILL X name tag. However, she disregards the hat and heels quickly. Her hair is also short, and quickly becomes a mess after the hat’s off. When she’s in the hotel room she’s dressed similarly – while it is a fancy black dress, the cut of the top and the choker are still reminiscent of her maid outfit, and her hair is curled more.

Part Two: Story

If the outfit and lights weren’t enough to convince you that Hyerin is representative of anger, how about the fact that half the video is spent depicting her throwing things. When we first see her, she’s staring at a Ken doll in her room, before ripping his head off and singing to it. She seems almost drunk, but I feel like she’s more disoriented than intoxicated. The rest of her scenes in that room are spent with her ripping flower petals off of some roses and throwing the petals around, before lying on the ground next to her Ken doll surrounded by the petals.

This then brings us to her scenes in the hallway, where she’s dressed as a maid. She pushes her cart down the hall, seemingly polished, before hitting the door of room 690 with her duster. The duration of the time spent in this hallway is spent with Hyerin throwing towels and pillows, playing with her duster, hitting everything with her duster, ruffling her own hair, and even singing into her shoe. You could argue that this is Acceptance and not Anger, but I feel like she’s being happy to intentionally spite someone. I mean hitting doors is not indicative of someone who’s particularly level headed.

Hani – Bargaining

Part 1: Production Design

Hani spends a lot of time at the front desk, and in the kitchen. The front desk room is red with blue in the foreground, light colored wood making up the desk and key wall. The entire room is cool toned, from the black trim to the pink bells on the desk, but Hani herself isn’t – in fact, in this room, she looks particularly vibrant and radiant. Yes her skin is pale but her uniform is not.

We then get to the kitchen, where the production design is fairly different to that of the front desk – or really, any other room in this video. It is a small, confined space – low ceilings and thin walls, and the camera always shoots downwards to make sure you see Hani and the room as small. Even the lamps dangle low around her head. The walls are an unmemorable pink and the furniture is a distinctly bland teal with brown accenting. There is a weird spread of food on the table, including lemons, meat, and three different pepper shakers. There are also oranges across the room and flowers all over the place. But again, it’s alright, because Hani seems to take all the color that the walls and furniture left behind. She looks like she’s not meant to be there.

She is also the only member lacking in a costume change. She has a coat on top that has ruffles, and a skirt on the bottom. There is red trim along everything and gold buttons along the front. She also keeps her hat on until the end. And let’s not forget the Kill X on her name tag.

Part 2: Story

We begin Hani’s story at the front desk, where a mildly upset Hani hands the key off the wall and gives it to our masked boyfriend. She doesn’t even touch him, just drops the key in his hand. When the boyfriend takes his new girlfriend’s hand, he doesn’t seem to notice how Hani is reacting – she’s watching their hands with a blank, yet seemingly angry facial expression. She turns to the camera and smirks when the two leave.

The immediate next time we see her, she’s in the kitchen, preparing to cook. She tenderizes the meet with mallets and also examines one of her several pepper shakers. She also spends a bit of time looking at one of the oranges, which has been cut but not fully lengthwise – which makes me wonder if this has to do with the peach scene and my theory about objectification. But oranges do symbolize fertility, luxury, and even good luck in some cultures. So I think the orange is more about what you read into it as opposed to having a concrete meaning. Plus, she is cooking. So maybe it just has to do with that.

Interspersed with this are inserts of Hani sitting on the front desk, or just abesntly pressing the buttons on the front desk. She seems bored but also expectant. Something is clearly supposed to happen, but it hasn’t yet. Eventually though, Hani has clearly had enough. Her lyrics in the bridge consist of her singing “go to hell”, and after this point, Hani throws the pepper shaker, rips her hat off, starts drinking champagne, even going so far as to pour some of it on her head. The room seems to start moving as the lamps begin rotating and the camera tilts.

There’s a lot to get into here. The main reason I think Hani is representative of Bargaining is because she seems to be forcing herself to ignore things. It doesn’t feel like willful ignorance the way Solji’s acting does. Instead it seems like she’s trying really really hard to not pay attention to things. She’s also the only memeber who doesn’t change uniform, as if she’s trying really hard to be a good hotel employee and good chef at the same time. Or, perhaps more accurately, trying to balance her own interests and the interests of this guy. That could also explain the boredom she feels at the desk – she’s probably thinking “If I do all of this right, he’ll come back to me.” Of course, this doesn’t happen. Hani eventually gives up and gives into some pettiness and starts overdoing the pepper, likely just to irritate and anger her (former) boyfriend.

Jeonghwa – Depression

Part 1: Production Design

Jeonghwa has three sets – the hallway, which is lit the same way it is in Solji’s scenes, and both elevators. The pink elevator and the red elevator, as far as I can tell, are actually the same elevator, but the shots are colored so wildly differently that I will refer to them separately. Nonetheless, the pink elevator has fluorescent lighting from the top, whereas the red elevator has a spotlight that’s a much warmer hue.

In both elevators, Jeonghwa is wearing her uniform, which has a grayish mauve piece underneath a shrug, and let’s not forget the red trim and gold buttons, and the KILL X name tag. But Jeonghwa also wears a police uniform and ankle boots, an outfit that seems to come out of nowhere. It’s a dark blue, as police uniforms often are, with a belt and a V neck so her chest is shown off – your typical sexy police uniform fare.

Part 2: Story

The biggest indicator I have for why Jeonghwa represents depression is the fact that she’s lying on the floor for most of the video. This is one of the reasons many people have actually speculated that she’s supposed to be dead, especially since she has her body in that typical murder outline shape. But the thing, is lying down and doing absolutely nothing is a typical symptom of depression. In a way the fact that she’s lying in a presumably moving elevator (while her shoe floats through the air no less) is likely indicative of the fact that the world is moving without her.

The biggest hitch in that analysis is why she’s dressed in a police uniform for part of the video. My best guess is that she is meant to be channeling a sort of “what else has he done” attitude, and trying to figure out the extent she should be upset at all. It’s a fairly defeatist attitude, but it’s the best I’ve got.

It also strikes me as odd that the man presumably comes into the elevator while she’s in there. There are two possibilities for this that would give somewhat of a justification to this. One, maybe the guy is coming to beat her down even further in her state. Two, maybe it’s not the same guy, and some sort of rescuer. I mean we only see his shadow, it’s not so far fetched that this could be the case.

LE – Acceptance

Part 1: Production design

LE’s sets are the front lawn and the bathroom, but two different parts of the bathroom. There’s a lot of hot pink in her sets, mostly in the lights. Her blue bathroom has pink lighting (and a cactus for reasons I can’t even begin to explain) while a cold spotlight shines down on her. When we have close ups of her in the bathroom, by the mirror, the light on top is pink, causing the light blue tiles to look pink, and the mirror is the color of bubblegum. While the lawn has almost no bright pink, there is still a soft pink that makes everything glow a bit against the blue bricks and white columns.

LE’s costumes are among the more provocative. Her uniform is short shorts and jacket with her stomach exposed. She mostly rocks a curly ponytail, sometimes high sometimes low, and her makeup is mostly neutral, which makes her bright red nails stand out. She also wears a silky bathrobe for a number of scenes, and is naked in the bathtub for the rest. Everything about her character is confident and relaxed. Oh and the KILL X name tag. Let’s not forget that.

Part 2: Story

LE has minimal story, but it strikes me as interesting that she’s the first member we see. She’s the valet of this hotel – the boyfriend drives his car up, gets out with his girlfriend, and LE apathetically takes the keys while the boyfriend is chummy with his girlfriend. The rest of her shots are all inserts – her in the bathtub, her looking in the mirror, her lounging in the car. It’s pretty black and white here.

The biggest reason that I believe LE represents acceptance comes down ultimately to the fact that she has no story. She mostly lies surrounded by floating rubber ducks. But I think that’s the point – she’s apathetic to the guy, and has moved on from whatever pain she felt. The opposite of love isn’t hate, it’s apathy. She just doesn’t care. And that’s the important thing here.

Analysis

There is, of course, one character I have omitted from this analysis: the boyfriend.

The X referred to on the KILL X name tag is probably the boyfriend. He looks like a dopey guy in suspenders and he’s also wearing floral print and a mask. Everything about him just seems ridiculous. It begs the question what they saw in him in the first place – but I think that’s the key here. People have 20/20 hindsight about relationships and we see here, the attraction that these girls feel is inherently misplaced. At the end of the video, he stumbles out of the hotel room, looks around, and explodes into yellow foam. I don’t think the yellow is of any particular symbolism, it’s just an opposite color to turquoise and a primary color alongside red. So it’s a visual technique. But why would he stumble out of the room? He probably got kicked out by his new girlfriend, and explodes when he realizes he can’t keep cheating but still doesn’t want to take responsibility. Or maybe he just explodes in the minds of the girls as they officially move on.

I love “L.I.E”. I really love it. It’s so gorgeous and playful but also has plenty to uncover. It’s a good song, and each member has a moment to be the star. It’s a fun romp with an uplifting message: screw boys who wrong you, they don’t matter.

At the end of the video we see the girls running through the halls together, laughing, having fun. Everything is on their terms now, and they don’t need some adulterer to validate them. With such a milked topic, it’s interesting to me that EXID and August Frogs could do something so unique. Any and all K-Pop fans should watch this video, to learn how to mix the crazy and the symbolic. The joy in this MV is trying to understand, after all.

Dreamcatcher’s “PIRI” – A Complete Deconstruction

Blending styles. Splitting personalities. Looking into a mirror. Welcome to the magnificent world of Dreamcatcher’s music video, “PIRI”.

Since I’ve spent the last five weeks talking about Dreamcatcher, I want to touch on their newest release, “PIRI”, before moving onto other bands. “PIRI” blew me away the first time I saw it for a number of reasons. Everything about it kept me on the edge of my seat. The Korean word piri (Hangul: 비리) means “pipe”, thus the chorus means “play the pipe”. This invokes a pied piper image – the story of a pied piper being that of a super that led children into a cave with his music, never to be seen again. Thus “play the pipe” is probably a lyric indicating a summoning of some kind, as in “summon me to you, even if it means I lose myself in you.”

Why is “PIRI” important? Well the song and video are blends. Everything is a blend of styles, aesthetics, and it doesn’t hover over a particular aesthetic for you to get bored of it or find it overly predictable. Even within the genre of horror/thriller that the video has, it has a variety of aesthetic elements and subgenres represented. Even within the costuming, a number of different styles are at play. Even still, there are these divergences of aesthetics – pink juxtaposed with deep red, white juxtaposed with black, harshness juxtaposed with softness. Even on top of all of this, there is this consistent motif of mirroring, of doubling. Even within the chorus, “피리를 불어라,” or “pirireul bureora” (the aforementioned “play the pipe”) there is this beautiful repetition to the letters and sounds. So we have this blending, breaking, and reflecting. It’s like looking at a prism that refracts light into beautiful colors.

Let’s start with blending. K-Pop is a genre known for blending aesthetics together. Whether it’s in the music, or it’s in the music videos, it’s constantly mixing ideas. Even the languages are constantly being mixed – English hooks, Korean verses, Chinese and Japanese versions, sometimes even pieces of other languages like French or Spanish. Some would argue that this muddles the work, others would argue that taking pieces from other genres or cultures is stealing, but as someone who was born into a mix of cultures – my mother is Chilean and my father is Polish-American – I find this to be an admirable quality of the genre. It indicates that it’s constantly changing and bettering itself. It’s something I want to cover in greater detail in more articles, particularly with Super Junior’s push for more Spanish-language songs and the genre’s push as a whole to Tropical House and Latin beats in its music.

In my earlier articles, I grouped everything I analyzed into different components – music, color and costuming, story, and actual technical aspects of the film. For this article, though, we need to get a little more detailed. I will analyze the music and general technical aspects of the music video first, the color schemes, then move into each member’s individual costumes and inserts.

MUSIC

The song consists of three styles: pop, rock, and trap. “PIRI” starts with an electronic siren-like sound and has some loops of claps, clicks, and beats that are used in a lot of pop songs as of recently. However, there are also these electric guitar and drum pieces, particularly in the lead up to the chorus and the chorus. Thus it still fits squarely in the rock aesthetic that Dreamcatcher has. As for the trap part of the genre, the rap breaks in the song with Gahyeon and Dami are trap. It’s highly punctuated and aspirated – Korean is a language that lends itself well to rap in general because it is very percussive but also has no auditory spaces in running speech. But Gahyeon and Dami also have the right vocal quality for it – Dami has a lower register and a very fast voice, whereas Gahyeon also has the power and punch necessary to make this work while still having a moderately high voice.

Vocally speaking, most of the vocals are pop style. Unlike many K-Pop songs, there isn’t an attempt at making the singers sound more mature with vocal fry. For those of you who don’t know, vocal fry is the popping sound you’ll often hear at the end of sentences. In some dialects of English it’s considered standard, and in some languages it’s considered a tonal change that’s meant to differentiate words and vowel sounds. But if you speak American English or Korean, this is not a standard vocalic feature – older generations associate it with an attempt to be cool and thus failing, younger generations associate it with maturity or sultriness. Even though both sexes use this at equal levels of frequency, it’s most often associated with (and owned by) women. In K-Pop, I’ve noticed that this is frequently used to sound sexy (Hani from EXID, I’m looking at you; you used this A LOT in “I Love You”.) Dreamcatcher, on the other hand, doesn’t add this quality to their voices, which means to me that they’re working hard on keeping their pitch together as opposed to going for a specific aesthetic in their voices.

TECHNICAL ASPECTS

Following up on “What”, this music video is shot on a sound stage, most of the rooms made to look like stone tunnels and rooms. There is an exception, of course – the heavenly white room with the large windows that’s meant to look like the inside of a large atrium or ballroom. The white room is two stories tall, approximately, while the stone rooms are one story with an occasional space that’s taller for aesthetic purposes. There is also one stone room with a red curtain in the background to give some color and maintain continuity.

Camerawork in this is done well, but it’s not extravagant. It usually maintains motion, with some shots that are static so that the motion of members or other objects isn’t distracted from. The biggest place you notice this in “PIRI” is the dance parts, particularly at the beginning. When the members all move away from JiU in the first moments of the film, the camera is stationary to get a sense of motion. Then when the camera is pulled out to see the elaborate opening dance moves, it barely moves until the members do this move here.

This is done to underscore the motion of the dance as opposed to taking away from it. Then as the beat ramps up, so does the camera in most cases. It’s also important to note that most K-Pop MVs have a distinct lack of close-ups, but this MV has plenty.

In story scenes, stationary camera is more common, but there’s a reason for that. Stationary cam and one point perspective are considered horror staples. Dreamcatcher’s only non-horror MV so far has been “What”, so it makes sense that “PIRI” would follow horror since that has been what’s given Dreamcatcher the most success. Even in areas where you’d expect a lack of motion, however, the shots do maintain consistent zooms or slight shakiness.

Transitions and effects appear at multiple times in this video, but in subtle instances. It’s not usually done to distract but instead to enhance what’s happening on film. I did notice a lot of slow motion and doubling to give a sense of otherworldliness. Sometimes clips are even sped up for rhythm. The most off-putting effects for me were the TV effects and the “luma keying”. Keying is the process by which you remove a color from a film – effectively, the technical term for green screen effects. Luma keying is an effect used to cut out either black or white in a film – luma is the color correction term for shades of black and white. Think of luma as referring to luminescence. Anyway, those two effects were the worst for me (I’m a notorious user of the luma keyer myself but I use it either consistently or sparingly, it’s not really something you can “kind of” do without going all in.)

I actually found the most evident use of effects, the mirroring, to be the least intrusive. The best effects are the ones where you don’t notice they’re being used.

Lighting in general consists of pseudo-natural lighting, spot lighting, and strobes. I say pseudo because lighting is never natural on a sound stage, but it’s possible to make it appear natural. In the heavenly room, this is done likely with diffused pancake lights behind the window, then some more diffused lights inside the room to make sure the shadows are not overtly dramatic. At this point in my school career I have worked with those lights on a sound stage, and that’s the best way I can approximate that look. I would imagine the exposure on the camera is also brought up so as to make the room seem brighter. The darker bolder colors would be, as you say in the industry, “fixed in post.”

In the other dance sequences, the lighting is fairly dramatic and from the front, with consistent strobing and no backlights. The rest of the film is done with cinematic lighting, often golds and blues, and often simultaneously. It is meant to look like it’s underground, at least partially. Beams of light are shot from above, angled to imitate sunset.

COLOR

As stated before, the white room is colored white with very few pops of color, but bold ones. When we see Yoohyeon in it, the entire room has a warm sheen, and her hair and skin are pink and gold hued, respectively. However, in the dance sequences, the room has a much cooler look to it. This is likely done to differentiate the two scenes and also bring out the red and black. Some of the members maintain a gold hues in their skin while others have cooler hues – I would imagine that this is representative of their actual skin tone. Even when there are attempts at whitewashing idols (N from VIXX and Yuri from SNSD/Girls’ Generation being among the victims of it) you can still see hues of their actual skin tone below all the “corrections”.

The second dance scene, the underground one, has very cool tones. The biggest pop of color is the mauve/pink of their dresses. The background is a greenish blue, and the strobe lights are a blue light. The floor seems to be brown, either wood or a wood-like flooring, but since it’s a stage floor it’s whitened by use and dust. This isn’t a bad thing, actually – it makes the film seem more theatrical and, when done right, that can be beneficial. It reminds me personally of my days doing theater videos. (Completely unrelated: if you’re ever in the Washington, DC area, check Georgetown Day School’s high school theater program and see if they have any shows – you will not be disappointed. My first real music videos were for that program and there will always be a soft spot in my heart for that time they did the Odyssey when I was a kid and had a stage that was an actual swimming pool covered in plexiglass.)

The cinematic shots are either very warm toned or cool toned. However, those are not mutually exclusive. Shots like Siyeon’s are mostly dark blue and with blue undertones. Gahyeon’s, on the other hand, is very warm. It’s still eerie and gives the underground feel, but it is definitely differentiating. Then you have parts like Handong’s, where it’s mostly cold but the foreground has some warm reds and yellows, or JiU’s, where there’s a warm room but the fill lighting is cool. In juxtaposition to JiU’s main scene, the TV sequence where she sees herself on the television mirrored is done in very cool tones with some off-white – this is the only time in the entire video where the color grading just did not work for me.

INDIVIDUALS

From here, we will move into individual shots, and what the costumes and plot says about each member. The members are evenly spaced: I would argue that Siyeon and Yoohyeon are the only ones with slightly more content than the others visually. Unlike my article on “Fly High”, where I uncovered every member in order of who has more, I will cover each member in order of appearance in the MV.

Yoohyeon

Yoohyeon’s inserts have her in two similar outfits, but both giving off very different vibes due to the colors. She mainly sports a short double-breasted coat with long translucent fabric around the waist and the buttons and opening in the front. Her shoes are combat boots. She has dangling earrings and short nails alternating in white and black. When her outfit is colored red and black in the white room, the body of the coat is black, the fabric around the waist is red, the combat boots are black, and her hair is in a ponytail. In the darker dance scene, the body of the coat is pink, boots are white, her hair again down, and she also sports a black tie. In the cinematic sequences, she wears a white gown, and her hair is in a half-pony.

The costumes, as well as context from earlier mvs, can give us insight into the kind of character that Yoohyeon is getting us to see. Pink is a softer color generally associated with innocence, but the tie indicates to me masculinity or maturity. So her pink outfit gives the impression of someone of a softer disposition. The half pony reminds me of the hairstyle she had in “Fly High”. However, she looks like a queen practically in the red and black outfit. It’s a commanding appearance. I might be reading too much into the subtler details, but the alternating nails might indicate duality.

Yoohyeon starts us off in the MV walking into the white room, where there is a single brown chair. She seems confused as to her surroundings, and finds what appears to be a horn on top of the chair. She examines it before seeing something that shocks her, then runs towards it. When the horn falls on the ground it starts leaking black fluid – black liquid is considered a typical horror image, usually leaking out of the eyes or something else that shouldn’t be.

Yoohyeon’s final shot is of her looking up towards the ceiling to see a mirror image of herself looking down.

Siyeon

Siyeon’s costuming is very mature, and I don’t mean in the sexy way (although yes, also in the sexy way). She mostly wears a suit for her inserts, one that shows her midriff. Her eyeliner is smokey and her lips are very light pink, and her hair is often pulled back in a ponytail. She does have a black scarf tucked into her side as well. With the pink she looks more effeminate while still being mature-looking, but the red and black makes her look much more adult and fierce.

Her inserts mainly take place in the underground rooms, where she’s wearing a nightgown similar to Yoohyeon’s, if not identical. It does fit her differently though; she looks less like a young girl and more like a woman in a retro time period. Her hair is in a side braid, which furthers a timeless look.

During her inserts, she keeps running through doorways, only coming back through a different doorway into the same room. She does this multiple times, before leaning against a wall and clutching her head.

This scene reminds me of Reimi’s alleyway in Jojo’s Bizarre Adventure: Diamond is Unbreakable. In Jojo, the alleyway is haunted by a ghost, and you could get caught running through it and looping around no matter how many times you try to get out. Only Reimi, the ghost of a murdered 15 year old who haunts the alley, knows the way out, but she warns you that if you turn around to look over your shoulder, your soul will get ripped from your body and you’ll be dragged into hell. I don’t necessarily think this is a reference, especially since Jojo is Japanese and Dreamcatcher is Korean. But since Dreamcatcher’s motifs surround ghosts and magic, I wanted to note this comparison.

Siyeon is leaning against the wall when suddenly a hand reaches out from a doorway across from her. She stares in horror, covering her mouth and seemingly about to cry. She runs out of the room before it cuts away to Handong.

Siyeon gets one more series of inserts towards the end, where she is in the white room and sees a series of white ladders. She climbs them and sits on the top few rungs, waiting for something, before clasping her hands together. We’ll come back to this.

Her nails are long and a blue-gray, coming into points, which makes me think she’s even fiercer.

Handong

Handong wears a thinner dress with a tulle-style skirt. The front is ruffled, almost like it was clasped together, and she has a scarf tied around one of her arms. The red gives a more artistic vibe when she is seen in it, something a bit more edgy and contemporary, but the pink gives off a whimsical vibe even with the combat boots.

Yes, I spend a lot of time on the colors each girl is wearing, but there’s good reason for that – the way each is used emphasizes something different about their personality. Her nails are also clear or white, it’s hard to tell, but it gives the impression of someone who isn’t pretentious. It does bother me that visually speaking she gets less attention than any of the other members, but as we’ve seen from “Fly High” and “What”, this is fairly normal for Dreamcatcher’s company.

She enters a room with a bunch of clocks on the wall, and two sets of candles in the foreground. Like the other girls, she’s wearing a nightgown. The clocks are all from different time periods, and all set to different times. She seems confused but not to the extent that Yoohyeon was.

Suddenly all the clocks start ringing, causing her to clutch her head like it’s pounding. She rips one off the wall and throws it, before running off.

We get one last insert of her at the end. In this, she sees a series of broken mirror pieces refracting light, before looking at the camera.

Gahyeon

Gahyeon is the maknae but they manage to nail something more mature for her while still making her accessible for the younger audience. She has a coat on, along with a sash over her chest and a cap in the heavenly area. In the underground area her hair is tied back. Her makeup is noticeably sparkly, with sparkly eyeliner under the eyes and lips that are mostly pink, but red on the interior.

Unlike the other girls, her outfit in the heavenly area is predominantly black, with a red sash – probably done to differentiate her from the other girls, but it shows that she’s moving in a more mature direction after earlier videos pigeonholed her into schoolgirl outfits. Her nails are also long and sparkly red. Her nightgown outfit has her hair down, which, combined with the nails and makeup, is a more eye-catching look than Handong had.

Gahyeon has a room similar to Handong’s, where there are a number of phones on the wall. One of them rings – we can know this from a similar effect used to indicate noise for Handong’s clocks – and Gahyeon picks up, clearly afraid of what’s going to be on the line. Her eyes go wide and someone covers her mouth, stifling what I assume is a scream, before she drops the phone. I actually thought this was her own hand at first, until I realized that the hand had no manicure and Gahyeon’s nails are bright red.

Her final shot is her in one of the dark underground rooms, with a light coming from outside, as if she found her way out.

JiU

JiU has my favorite outfit out of anyone in the music video. She has a dress with a tulle skirt and a train behind it, and a corset around the center. It works really well in both the pink and the red, but I’d like to note that the red dress almost looks like her stomach is exposed through the corset (it’s actually white but since she’s relatively pale skin and no one else is wearing white, it creates a sort of optical illusion), which is meant to draw attention to her physical appeal without being overtly sexualizing in any way.

The full picture does make her look like a leader, though I must say I don’t find that the pink hair really matches the boldness of her outfit. I didn’t get a good look at her nails, but from what I could tell they looked clear. Her makeup is very similar to Gahyeon’s. It’s meant to draw attention to her but still make her look sweet. I don’t think I have to reiterate the thing about the nightgowns at this point but yes, she does have one too.

JiU walks through a darkened hallway, filled with lamps and furniture. She finds a TV playing a video of herself sitting next to a woman in a veil. She takes off the veil in the video, and it’s herself duplicated. Both of them look at the camera, and JiU runs away in shock and horror. We notice later that both versions of the girl look at each other when they think the other isn’t looking. It’s surprisingly less than most MVs give JiU, but considering how other members have been shafted in her favor in the past, I’ll take it.

SuA

SuA has an outfit similar to Yoohyeon’s, but only with a train on one side. Her hair is down in both zones. I don’t have a whole lot to say about her costuming, but her hair is up in her nightgown scenes. I actually do like the dark red for her, I don’t think it’s overdone. If I have to differentiate the pink and red outfits in any particular way, I would say that the pink seems almost more wintery on her, whereas the red and black outfit makes her seem more artsy and modern.

SuA runs through the underground rooms before stopping by a cabinet and a few chairs covered with scary horror dolls. She examines one of them, which is wearing a red dress and some lace on the hair, before the other dolls slowly turn to look at her. As someone who was afraid of her Madame Alexander dolls as a kid, I got chills when I first saw this. SuA jumps and drops the doll, caught off guard completely.

Her final shots are of her standing in front of a mirror – when she reaches out to it, it ripples out from her hand like she’s in the Matrix.

Dami

Dami has a full suit as well, but unlike Siyeon, it doesn’t intentionally accentuate any particular features of her body. It seems like they just wanted to go for a bad*ss look for her. This translates very well in both colors, particularly because the top is completed with a cape and her hair looks like Ga-In’s circa Sixth Sense or Paradise Lost. Her nails are short and patterned. It’s cutting edge, it’s aggressive, I love it.

Dami’s inserts consist one again of her running through the hallway similar to the one that we see Siyeon running through, only this time it’s lit very differently. It seems less like Dami is running through the same hallway several times but instead like she’s trapped in a labyrinth. She sees a door on the end of the hallway with a lamp in front of it. She walks up to it and goes to open the door, only to get yanked inside.

Her final shots we see her walking through hallways in what looks like the heavenly room, though lit almost like it’s at dusk. She runs her hands over the walls before clasping them together and looking at the camera, like she’s in the midst of praying.

Analysis

At this point this has been my longest article yet, but with good reason. There’s so much happening and so many small details. It took me two train rides to and from Washington, DC to write this. As a result, I’ll keep my final analysis brief. I discussed at the beginning how mixing aesthetics, sounds, etc. is a feature of K-Pop, but let’s branch out into actual themes of the work itself.

The album that “PIRI” is on is called “End of Nightmare”, which would initially leave you to believe that “PIRI” seems to be the amalgamation of the individual nightmares of each of the girls. But nothing is so simple with Dreamcatcher. Nothing ever is. The recurring themes of fear and running permeate throughout, but so do themes of duality and changing. If we are to take the song’s title, “PIRI”, for what it literally means, the girls are probably answering some sort of call. I don’t necessarily think this is a literal call like playing a pipe would lead you to believe, but luring them somehow. The thing is the pied piper, which I assume is where the song derives its meaning, is both written as a malevolent figure and a benevolent figure. Some say he leads children to their death, others say to their protection. So right away, we have a duality in understanding whether the call is good or bad.

I’m fairly certain most, if not all Dreamcatcher MVs take place in a connected universe of some kind, and if we are to believe that, it seems that there is some sort of mirror world, alternate dimension. I’ve compared this idea to Niel Gaiman’s Coraline in the past – a mirror world where the physics are different and it’s meant to lure you in and keep you there forever. I definitely think there’s something to that analysis, but not completely – I mean, if you saw the entire MV with women with button eyes, it would be ten times more horrifying. I actually think this is meant to be something closer to something like the original Silent Hill franchise, where it doesn’t really matter why something is happening but what it means. In which case,  we don’t need an explanation for how they’re trapped in the mirror world. They just are.

I think that the mirror world is meant to be some sort of purgatory state and the girls are all trying to break out of it. They were trapped against their will with their fears and/or sins. However, if SuA’s final insert is any indication, they learn to manipulate it to their will. I have a theory for why they can manipulate it, but that’s an article for another time.

The thing that struck me as most odd was Siyeon climbing the ladder. She’s definitely in the heavenly room for some reason, but she sits on the ladder and waits. The hand clasping is also odd too – and Dami does it as well. So what does it mean? My assumption is that Siyeon found a way to get to heaven, but didn’t want to leave her friends behind. So instead, she waits for them at the ladder.

The video overall is immensely powerful. Everything down to the tiniest detail is constructed. Yes, I do have my criticism. But the video was so beautiful that even those criticisms are dwarfed in comparison to the magnitude of the wonder that one gets from watching this. I kept noticing new things as I watched. And yet, my work with this is not done. I still have much to uncover. I want to move onto other bands, but there’s more I have to say.

In the final scenes of the MV, we see all seven girls and their faces overlayed, before seeing Yoohyeon standing in front of a table with a number of candles on it. This invokes a sort of last-supper imagery, but I don’t think Yoohyeon is Jesus. That would be weird. Anyway, other girls all appear, and clasp hands together. The camera pulls out and the room goes dark, with a film filter over them.

I think this means all the girls choose to stay in this dimension – they’ve come to terms with their situation, could very well leave at any point, but have new power…and unfinished business.

What could this unfinished business be?

Well. I’ll leave you here, with this.