“Married to the Music” is a bizarre music video. I don’t know if it’s scary with a capital S, but it’s definitely creepy, unsettling, unnerving…it’s something. But it’s still fun. It has a plot thread – a girl literally stealing body parts of the SHINee members to create a perfect boyfriend. But what actually makes it scary is the…weird stuff that goes on. In no particular order:
- Minho’s head getting set on fire
- Magic drinks that make the party appear/disappear at will
- A disoriented Onew getting his nose stolen
- Taemin’s eyes getting bashed out of his head
- Key’s head sliding off a knife then getting punted into the air while he continues singing
- A kiss ripping off Jonghyun’s lips
- Color changing cookies making Jonghyun puke confetti
- People dancing in the puke confetti
What actually makes this video weird aren’t overt horror aspects, though. Instead, it’s the actual filmmaking that’s most bizarre. The video continuously changes styles, from tracking Onew as he fumbles around drunkenly to one-point perspective on Minho (and Key’s discarded head.) Bright colors juxtapose what should be fairly horrific visuals, which, while adding humor, also serve to make you feel a lot more disturbed. There’s also the fact that you never know what time of day it is or how time is passing, which just generally disorients the viewer. You don’t even know what time period it’s in based on the incredibly inconsistent costumes.
The collection of bright colors, disturbing imagery, and lack of consistency in visual style make a consistently bizarre music video. Will it give you nightmares? Probably not, but it gives you an experience, a thrill of watching something unlike anything else. It is incredibly visceral, but that actually contributes to the charm. Nothing like watching people rush to catch puke confetti when you’re having a bad day.